Industries / B2B SaaS

Attribution built
for B2B SaaS.

Triple Whale was built for ecommerce. Cometly was built for subscription businesses from day one: Stripe-native, CRM-aware, and tuned for trial-to-paid conversion and LTV ROAS.

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B2B SaaS funnel · last 30 days

Demo → qualified → won

CRM-linked

StageShareCountStepCost

Demo requested
1,240—$48
Demo scheduled
61249%$97
Demo attended
41267%$144
Qualified opportunity
24860%$239
Closed-won
3815%$1,560

Sliced by source · campaign · single ad38 new customers · $59,280 new MRR

What you actually get

Built around the metrics
SaaS teams actually run on.

Tracks every subscription event

Trial start, new customer, recurring payment, upgrade, downgrade, churn: all pulled from Stripe automatically. Zero engineering work required.

Follows long B2B sales cycles

First-touch, last-touch, linear, source-specific: every model side by side. Attribution windows from 1 day to Lifetime, with data retained as long as your subscription is active.

MRR, ARR, and LTV, by ad

Every campaign and every ad gets a line for new MRR, churn impact, net revenue, and LTV at 30, 60, and 90 days.

Track cohorts out to year 3

Group customers by trial-start month and follow them through year-1, 2, and 3 ROAS. Compare cohorts side by side to spot what's working long-term.

Connects to HubSpot and Salesforce

Log in once. Lifecycle stages, deals, and opportunities flow into Cometly automatically. Attribution data flows back out to your ad platforms.

“Great” match quality on Meta

Server-side Conversion API enriches every event with fingerprint and hashed PII, so Meta optimizes for paying customers instead of trial signups.

Built for both motions

PLG. Sales-led. Or both in one workspace.

Most B2B SaaS companies don't fit cleanly into one motion. Self-serve trials run alongside a sales team chasing enterprise deals. Cometly is one of the few platforms built to model both, side by side, without forcing you to pick. Plug Stripe in for the PLG side, HubSpot or Salesforce in for the sales-led side, and the whole funnel rolls up in one dashboard.

PLG

Self-serve trials and Stripe-driven revenue

Pull Stripe events straight in. Cometly attributes every trial, first payment, upgrade, and churn back to the ad that started it, so Meta and Google optimize on paid customers instead of free signups.

Ad clickTrial startFirst paymentExpansion / churn

Trial → paid: 18.4%
Cost per paid: $148
EMQ on CAPI: 9.2

First Payment trigger filters out $0 invoices and trial charges
Initial MRR and recurring ARR attributed separately, side by side
Customer Match audiences built from highest-LTV decile

See PLG attribution

Sales-Led

MQL → SQL → demo → closed-won, in HubSpot or Salesforce

Stitch ad clicks to lifecycle stages and deal stages in your CRM. Push MQL, SQL, demo-attended, and closed-won events back to Meta, Google, and LinkedIn so the algorithms learn to find more buyers, not more form-fills.

Ad clickMQL / SQLDemo attendedClosed-won

Lead → CW: 4.1%
Lead → CW days: 28d
Calendly UTMs: Fixed

Salesforce custom triggers built by a dedicated solutions engineer
Calendly bookings carry UTMs so demos never land as “direct”
Stage events pushed back to Meta, Google, and LinkedIn via CAPI

See sales-led attribution

FAQ

B2B SaaS attribution: PLG, sales-led, and hybrid motions.

Stage modeling limits, onboarding timelines, minimum spend guidance, and CRM coexistence. Book a call tuned to how you sell today.

Talk to sales

Why does B2B SaaS need its own attribution platform?

Because the metrics that matter (MRR, ARR, LTV, trial-to-paid, churn) don't exist in ecommerce or general-purpose tools. Most attribution tools cap you at 7 conversion stages and force you to choose between self-serve and sales-assisted. Cometly handles up to 50, so you can model both.

Are you built more for PLG or sales-led?

Both. PLG teams plug Stripe straight into Cometly. Sales-led teams layer in HubSpot or Salesforce and Calendly. Multiple customers run a hybrid motion in one workspace. See our PLG and Sales-Led pages for the specifics.

What's the typical onboarding timeline?

PLG teams with Stripe and a clean pixel install are usually live the same week. Sales-led teams pulling HubSpot lifecycle stages take 1–2 weeks. Every plan includes a dedicated onboarding rep who builds the tracking plan with you on a call.

Is there a minimum ad spend to make Cometly worth it?

For very small budgets, attribution is rarely the bottleneck. Scale your spend first, then come back. B2B SaaS teams running meaningful paid programs across Meta, Google, and LinkedIn typically see clear payback. We'll tell you on the demo if we're not a fit yet.

Do I need to migrate off HubSpot or Salesforce?

No. Cometly sits alongside your CRM. We pull lifecycle stages and deal stages out, push conversion data back into your ad platforms, and never ask you to rebuild your CRM. Multiple customers describe us as the layer that finally connects HubSpot to Meta correctly.

Built for SaaS.
Used by ClickFunnels, Trainual, Instantly.ai.

Attribution built for subscription businesses from day one. MRR, ARR, trial-to-paid, expansion, and churn tied back to every ad, every contact, and every account.