Solutions / Pipeline Attribution

Track pipeline.
Not just leads.

Map every ad dollar to MQLs, SQLs, opportunities, and closed-won deals — down to the campaign and even the single ad. Built natively into HubSpot and Salesforce.

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Cost by stage · Meta

Att. Model: First TouchLast 30 days

StageVolumeCountCost

Lead
12,418$42
MQL
4,710$118
SQL
1,628$310
Demo attended
612$540
Opportunity
318$1,210
Closed-won
126$2,640

Cost per lead · MQL · SQL · demo · opp · CWCycle · 41 days

What you actually get

See real cost at every stage.
Down to a single ad.

Pulls lifecycle stages automatically

Cometly reads every HubSpot or Salesforce lifecycle stage — MQL, SQL, demo booked, demo attended, opportunity, closed-won — without any custom setup.

Credits the company, not just one contact

B2B deals are won by 3–8 people. Most attribution tools track each as a separate journey, so when one person converts, the rest of the org looks lost. Cometly rolls touches up to the company level — so a deal closes once, where it belongs.

Compares attribution models side by side

First-touch, last-touch, linear, source-specific, and data-driven — all in one view. Spot the channels your old model is under-crediting.

Forecasts pipeline from current spend

Project pipeline from today's ad spend using your real lead-to-deal velocity. Numbers your CFO will defend in the next board meeting.

Teaches ad platforms to chase buyers

Push MQL, SQL, and demo-attended events back to Meta, Google, and LinkedIn — so their algorithms learn to find more buyers and fewer browsers.

Custom pipeline dashboards in minutes

Build views per channel, campaign, sales rep, or segment. Filter by deal size, sales cycle, or any custom CRM field.

Audit any deal

Every deal has a journey you can audit.

Open any MQL, SQL, or closed-won record in your HubSpot or Salesforce pipeline and pull up the full path back to the first ad click. Our first-party, cookieless pixel uses fingerprinting to stitch the same person across devices and sessions, so a Meta click on a phone and a Google search on a laptop become one profile, even on a 90-day sales cycle. Every number in the dashboard rolls up from receipts like this one, so RevOps can defend it.

Deal profile · Closed-won

Q2 audit · Maya R.

Maya Reyes·VP Marketing, Atlas Inc.

maya@atlasinc.com · synced from HubSpot

Deal value

$48,000

Day 0
ABM video · v3Mobile
Click · Safari · iPhone
Comet PixelFirst touch
Day 4
Sponsored content · pipeline-attributionDesktop
Click · Chrome · MacBook
Comet Pixel
Day 14
Brand search · “atlas analytics”Desktop
/pricing · 4m 12s
Comet Pixel
Day 27
Demo bookedDesktop
UTM passed through to thank-you page
CalendlyMQL
Day 36
Demo attended
Lifecycle stage updated in HubSpot
HubSpotSQL
Day 87
Closed-won · $48,000 ARR
Deal owner: Priya R.
HubSpotClosed-won

First-party · cookieless6 sessions stitched across 2 devicesClick-based attribution

FAQ

Pipeline attribution beside HubSpot or Salesforce: what RevOps asks.

CRM-native coverage, Salesforce triggers, Calendly UTMs, and sending stages back to ads. Book a demo wired to how your funnel actually operates.

Talk to sales

How is this different from HubSpot's built-in attribution?

HubSpot shows you the deal once it exists. Cometly shows you which ad started the conversation 6, 8, or 12 weeks earlier — using cookieless tracking that survives the parts of the buyer journey HubSpot loses.

Does Salesforce setup need engineering?

Most installs take 1–2 weeks with our dedicated solutions engineer. We build the custom triggers for your lifecycle stages, so attribution data flows back to ad platforms automatically. Your dev team is involved for less than a day.

How fast will the pipeline data be reliable?

Within 4 weeks, even on a 6-month sales cycle, you'll see which channels and ads produce qualified leads. Full deal-stage data shows up after one full sales cycle.

Does this fix the Calendly UTM problem?

Yes. The fix: redirect Calendly bookings to a thank-you page on your own domain and enable “append URL parameters” inside Calendly. The Comet Pixel fires on that thank-you page and ties the booking back to the original ad. We do this on the onboarding call — your team doesn't have to figure it out.

Can I send pipeline data back to Meta and Google?

Yes. Cometly pushes MQL, SQL, demo-attended, opportunity, and closed-won events to Meta, Google, LinkedIn, TikTok, Microsoft, and Reddit. The events arrive with fingerprint and hashed PII enrichment so Meta rates the data as “Great” — and the algorithms start chasing buyers instead of form fills.

Stop scaling on lead volume.
Start scaling on pipeline.

See cost at every stage — lead, MQL, SQL, opportunity, closed-won — down to a single ad. Stop scaling on lead volume and start scaling on the campaigns that actually build pipeline.