Chat AI about your ads
Ask AI anything about your ads, performance, or strategy — and get instant answers your whole team can use to stay aligned and take action. Backed by real attribution data, not generic playbooks.
Platform / AI Ads Manager
AI Ads Manager.
Built for media buyers.
Manage Meta, TikTok, LinkedIn, Microsoft, Reddit, and Taboola from one console — pause under-performers, scale winners, and chat with an AI ads analyst that reads your real attribution data inline.
What you actually get
Insight + action.
Same surface.
Manage & optimize ads
Manage budgets, pause under-performers, and scale winners directly from Cometly without switching ad platforms. Bulk actions push to Meta, TikTok, LinkedIn, Microsoft, Reddit, and Taboola in real time.
Unified ad view
See performance across all your ad platforms in one dashboard and compare results with consistent attribution. Eliminate platform-hopping and learn how messaging performs across channels.
Multi-touch attribution models
Easily switch between First Touch, Last Touch, Linear, U-Shaped, and source-specific models, plus conversion windows. Tailor reports to your actual sales cycle without re-running anything.
Optimize on the right outcome
Switch campaign objectives from "trial start" to "new customer" or "closed-won" — the algorithm starts finding more buyers, not more browsers. Cometly's enriched events typically hit 9.3 / 10 match quality on Meta.
AI Recommendations
Cometly gives you data-backed suggestions to scale, pause, or reallocate based on what's really working. Know exactly which ads to scale, pause, or test next. Get budget recommendations based on real performance. Uncover hidden opportunities across creatives and audiences.
AI Ads Analyst
Chat AI
about your ads.
Your personal AI ad optimization strategist. Discover what's working and what's not — with AI recommendations to optimize spend, creatives, and targeting, grounded in your real attribution data.
- Make smarter decisions fasterAccurate conversion data, every chat — no exporting CSVs or wrangling spreadsheets.
- Save time analyzing performanceAsk in English; the AI does the SQL, the cohorting, and the comparison for you.
- Ask anything about your adsWhy did Meta CPL jump? Which creative drives the best LTV-360? What should I pause?
ai chat · ads analyst
AI Ads Analyst
Reading live dataAnalyze my data and help me find winning ad creative.
Thinking
Creatives
142
Spend, 30d
$184K
ROAS · top
6.4×
Ask any question about your ad data
Why did Meta CPL jump last week?Top creative by LTV-360Which campaigns to pause?
Manage & Optimize Ads
Pause, scale,
and rebalance — in one click.
Manage budgets, pause under-performers, and scale winners directly from Cometly without switching ad platforms. Every change is grounded in attribution context shown inline.
- Cross-platform controlsPush pauses and budget changes to Meta, TikTok, LinkedIn, Microsoft, Reddit, and Taboola in real time.
- Attribution inlineROAS, CAC, and pipeline next to every ad — decide and act in the same view.
- Bulk actionsPause everything below a ROAS threshold, scale everything above another, and rebalance budget in one move.
ads manager · cometly
My Meta Ad AccountSearch or filter
CampaignsAd SetsAds
New Chat (1)Attribution ModelAttribution Window
On/OffCampaign NameDeliveryBudget
- paused$500.00 (daily)Demo requests — NA, UK & EU | ICPDaily Breakdown
- paused$750.00(daily)Demand gen — LinkedIn · mid-market
- paused$182.00 (daily)Instagram — trials, warm SaaS
- paused$110.00 (daily)Paid search — non-brand SaaS · US
- paused$112.00 (daily)Retargeting — product pages · Meta
- paused$185.00 (daily)Lifecycle — churn win-back · LinkedIn
Unified Ad View
All of your ad platforms
in one clear view.
See every campaign, ad, and account from Meta, Google, TikTok, LinkedIn, and more — all in one unified dashboard. No more switching between platforms or comparing apples to oranges.
- Eliminate platform-hoppingEvery account, every campaign, every ad — side-by-side without 6 browser tabs open.
- Compare performance across accountsSame attribution model and lookback window applied everywhere, so comparisons are fair.
- Learn how messaging performsSpot which creative themes carry across platforms and which only land in one channel.
ads · cross-platform view
Select Ad AccountsObjectives: DefaultColumn: Purchase Metrics
NameAmount SpentLeadsPurchases
- $18,234.142,7791,139
Meta · Acquisition NAView in Ads Manager - $7,168.981,723182
TikTok · Trial PushView in Ads Manager - $83.7290Meta · Retarget 30dView in Ads Manager
- $68.0130Meta · ABM USView in Ads Manager
- $15,238.092,501734
Google · Branded SearchView in Ads Manager - $972.5223457Meta · Look-alike LTVView in Ads Manager
Attribution
Multi-touch attribution
models & windows.
Easily switch between attribution models (First Touch, Last Touch, Linear, U-Shaped, etc.) and conversion windows. Reports, audiences, and AI suggestions all respect the lens you pick.
- View data from new anglesSpot hidden value the default model is hiding from you.
- See how models shift creditCompare First Touch vs Linear vs U-Shaped against the same revenue — instantly.
- Tailor reports to your cycleMatch the attribution window to your actual sales cycle, from 7 days to 365.
attribution · model & window
Active model
First Touch · 28-day window
- View data from new angles to spot hidden value
- See how attribution models shift credit and impact decisions
- Tailor reports to match your sales cycle and journey
Attribution Model
- First Touch
- Last Touch
- First Touch, Source Specific
- Last Touch, Source Specific
- Linear
- Linear Paid
- U-Shaped
- Last Non-Direct Touch
Works with your stack
Acts across every ad platform you run.
AI Ads Manager works natively with the ad platforms B2B SaaS teams use most. Connect once via OAuth, no per-action API setup needed.
Your connected stack
- LiveMeta AdsPause + scale + budget changes
- LiveGoogle AdsTracking + attribution (controls in Google — API limitation)
- Live
LinkedIn AdsCampaign management for ABM - LiveTikTok AdsPause + budget changes
- Live
Microsoft AdsBing campaign management - Live
Reddit AdsPause + budget changes - LiveTaboolaPause + budget changes
Connect once via OAuth. Cometly manages campaigns across every platform.
FAQ
AI Ads Manager and attribution-driven controls: common questions.
What's automated vs what stays in Meta or Google, how recommendations map to ROAS, and how fast changes propagate. Book a demo and we'll walk a live campaign example.
Talk to salesHow do AI recommendations work?
Cometly continuously analyzes your campaigns against your real attribution data. When a campaign falls below a threshold (low ROAS, low conversion rate, high CAC), it surfaces the issue with a suggested action you can accept or reject — and the same data powers Chat AI when you ask it questions in plain English.
What can I ask Chat AI?
Anything tied to your ads, performance, or strategy. "Which creatives have the best LTV-360 ROAS?" "Why did Meta CPL jump last week?" "What should I pause this morning?" The AI reads your live workspace data — not generic best practices — and shows its sources.
Will this replace Meta Ads Manager?
No, they work alongside. Most paid teams use Meta Ads Manager for tactical changes (creative tweaks, audience setup) and Cometly for attribution-driven decisions (what to pause, what to scale, what to optimize on).
Can I control Google Ads from Cometly?
Tracking and attribution: yes. Budget changes and pause toggles: no — Google's ad API doesn't expose those controls, so you'll still make those changes inside Google Ads itself. Google tends to be a less day-to-day platform anyway, so most teams don't miss having it here.
How fast do changes take effect?
Changes you make in Cometly push to the ad platforms immediately for Meta, TikTok, LinkedIn, Microsoft, Reddit, and Taboola. We'll demo this live by adjusting a Meta campaign budget and watching it update in Meta Ads Manager in real time. Google changes happen in Google directly.
Do attribution model changes affect AI suggestions?
Yes — that's the point. Switch from Last Touch to First Touch (or Linear, U-Shaped, or a source-specific model) and the AI re-ranks what to pause and scale based on the new lens. Same for any reports and audiences you've already built.
Who typically uses AI Ads Manager?
Performance marketers and demand-gen leads use it daily. Heads of Growth review it weekly. Founders and CMOs check the audit trail and AI suggestions for confidence in the team's decisions.
Reporting + acting.
Same surface, same loop.
Reporting and acting in one loop — spot underperforming campaigns, get AI recommendations, and push budget shifts back to Meta, Google, and LinkedIn without leaving the platform.