Northbeam is a marketing intelligence platform for brands, combining multi-touch attribution, media mix modeling, incrementality, creative analytics, and profit benchmarks across 20+ ad and retail platforms. Cometly is built for B2B SaaS teams whose funnel runs on booked demos, sales calls, and CRM stages, with company-level journeys and native HubSpot and Salesforce sync.
Marketing attribution built for B2B SaaS. Pipeline, CAC, CAPI, and Stripe revenue, tied to every ad.
Marketing intelligence platform for profitable growth: multi-touch attribution, MMM, incrementality, and creative analytics for brands.
The pattern we hear from operators evaluating both: they need attribution that understands a SaaS funnel, integrates with the CRM they already run, and pushes deal-stage events back to Meta, Google, and LinkedIn with high match quality.
Booked demos, attended calls, MQL, SQL, opportunity, and closed-won flow in natively from HubSpot, Salesforce, Close, Attio, HighLevel, Pipedrive, and Calendly, and each stage is attributed to the campaign that started it.
Account Journeys roll every contact at an account into one timeline, so buying committees are attributed as one account and channels get credit for moving the whole deal.
Payments, subscriptions, trials, and refunds tied to source, so you see MRR, expansion, churn, and LTV by campaign.
14+ parameters per event so Meta, Google, LinkedIn, and TikTok optimize toward demos and closed-won deals.
The two platforms are built for different funnels. Here is how each lines up across the capabilities sales-led SaaS teams care about most.
Multi-touch attribution, MMM Plus, incrementality, creative analytics, and profit benchmarks for brands.
Demos, calls, CRM stages, and Stripe revenue tied to every ad and channel.
Alongside MMM Plus and incrementality measurement.
Attribution windows from 1 day to lifetime, cross-device fingerprint stitching.
See the buying committee and credit the channels that moved the account.
Amazon Ads, Klaviyo, The Trade Desk, Criteo, and more.
Plus Close, Attio, HighLevel, and Pipedrive, with attribution fields written back to records.
MRR, expansion, churn, and LTV by campaign.
14+ parameters per event across Meta, Google, LinkedIn, and TikTok.
Plus an in-app ads manager to act on it.
If you are an ecommerce or Shopify brand that wants attribution, media mix modeling, incrementality, and creative analytics in one place across a wide set of ad and retail platforms, Northbeam is built for exactly that. Cometly is the better match when your funnel is sales-led, with demos, calls, and CRM stages on HubSpot or Salesforce, and you want company-level journeys and Stripe revenue attributed by campaign.
“Better ad targeting. Better funnel insights. Better CPA control. We've scaled our ad spend 40% since implementing Cometly and it's definitely one of the tools in our tech stack that's given us the confidence to do so.”
Jonathan RonzioCo-founder & CMO, Trainual
The questions B2B SaaS teams ask most when evaluating both platforms.
Talk to salesYes. Account Journeys merge every contact at an account into one chronological timeline, so multi-person buying committees are attributed as one account, and revenue is credited to the ads, content, and reps that actually moved the deal.
Cometly is built and positioned for B2B SaaS attribution. The SKU and merchandising analytics that pure D2C tools focus on aren't our priority. If you primarily need product affinity and COGS analytics, a D2C-specialist tool will be a better fit.
Yes. Cometly supports attribution windows from 1 day to lifetime LTV, with deep HubSpot and Salesforce integration so deals that take 30, 60, or 180 days to close stay attributed back to the campaigns that started them.
Two plans (Core and Enterprise), usage-based and tailored to your existing website sessions and ad spend. Quote-on-request with the full feature list and tier structure on /pricing.
Cometly captures data going forward. Historical journeys can't be back-filled because our pixel needs to be live to record them. Most teams run Cometly in parallel for 2 to 4 weeks so they can compare numbers side by side before fully switching over.
Book a demo. We'll connect your CRM, Stripe, and ad accounts and show you which campaigns drive booked demos and closed-won revenue.
