Industries / Coaching & Courses

From opt-in
to enrolled client.

Webinar, application, booked call, closed deal. Cometly follows each lead through every step of your funnel and shows which ad produced paying clients, not just cheap opt-ins.

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How Cometly connects

Pulls every funnel step from the tools you already use, then sends booked calls and purchases back to your ad platforms.

Why funnel owners switch

Cheap leads are easy.
Knowing which ones buy is not.

The best opt-in ad is not the best sales ad

The ad with the lowest cost per lead often fills your calendar with people who never enroll.

The sale happens days later, on a call

By the time someone pays, the click that started it is several tools and a sales call behind you.

Every funnel tool reports its own number

Your page builder, webinar tool, scheduler, and checkout each tell a different story about the same lead.

What you get

One journey per lead.
Every step on it.

Every funnel step as its own event

Form fills, webinar registrations, booked calls, and purchases each land in Cometly as a separate event, so you can read cost per step for any campaign or ad.

Booked calls that keep their source

Calendly bookings, cancellations, and no-shows are attributed to the ad that drove them, and Cometly saves the UTMs that Calendly normally strips.

Webinar registrations and attendance

Connect WebinarJam, EverWebinar, WebinarFuel, or Stealth Seminar to see which ads bring people who actually show up, not just register.

Purchases from your checkout

Kajabi, ClickFunnels, SamCart, ThriveCart, Whop, and Stripe send purchases with the amount paid, tied back to the first ad that lead ever clicked.

High-ticket deals closed on a call

When a closer marks a deal won in HighLevel, Close, or HubSpot, the revenue is credited to the original campaign, however long the conversation took.

Conversion API trained on buyers

Send booked calls and purchases back to Meta and Google, so their algorithms look for people who enroll instead of people who only opt in.

“We were scaling campaigns across Meta and Google, but the numbers just weren't lining up. It was difficult to trust the data enough to make confident decisions about where to put budget.”

Jakub Bors, Director, Clever Photographer

FAQ

Funnel attribution: what coaches and course creators ask.

Which funnel tools connect, how late purchases are handled, and how phone sales get credited.

Talk to sales

Which funnel tools does Cometly connect to?

ClickFunnels, Kajabi, HighLevel, Leadpages, and Unbounce for pages; Calendly and Acuity for bookings; WebinarJam, EverWebinar, WebinarFuel, and Stealth Seminar for webinars; and Stripe, SamCart, ThriveCart, and Whop for payments. Anything else can connect through webhooks or Zapier.

What if someone buys weeks after the webinar?

The purchase still traces back. Cometly keeps one journey per contact with every touchpoint on it, so a sale that closes weeks later is credited to the ads that person clicked along the way.

Can I track sales closed over the phone?

Yes. When the deal is marked won in your CRM, or the payment comes through your checkout, Cometly attaches it to the contact's journey and credits the campaign that started it.

Does this fix the Calendly UTM problem?

Yes. Calendly normally drops tracking parameters when someone books. Cometly's pixel holds on to the visitor's source and matches it to the booking, so every call keeps its ad.

Can ad platforms optimize for buyers instead of leads?

Yes. Cometly's Conversion API sends deeper events, such as booked calls and purchases, back to Meta and Google, so campaigns can optimize toward the people who become clients.

Scale the ads that enroll clients.
Cut the ones that only opt in.

Connect your funnel, calendar, and checkout, and see every lead's path from first click to paid.