Tag every link in every sequence
Add comet_source=email to your links, with utm_campaign and utm_content to name the campaign and the step. Cometly also recognizes email traffic from common mail clients by referrer.
Solutions / Outbound Attribution
Track outbound
like you track ads.
Tag the links in your cold email and outreach sequences, and Cometly shows which campaigns turn into site visits, booked meetings, pipeline, and closed revenue, right next to your paid channels.
How it works
From a link in an email to closed-won
- Tag the linkAdd comet_source=email and a campaign name to the links in each sequence.
- The click starts a journeyThe Cometly pixel records the visit and every page and ad touch after it.
- The booking names the contactWhen they book a meeting or fill a form, the earlier touches attach to that person.
- The deal credits the campaignPipeline and closed-won from your CRM roll back up to the sequence that started it.
Why outbound teams add attribution
Reply rate is not revenue.
Your sending tool stops at the reply.
Outbound and paid live in separate reports
A prospect gets a cold email, clicks a retargeting ad a week later, then books. Each tool claims the meeting.
Meetings booked is where tracking ends
Sending tools count opens, replies, and bookings. Which sequence produced closed revenue stays a guess.
No shared way to compare channels
Without one model across email, LinkedIn, and ads, budget and headcount decisions come down to opinion.
What you get
Every sequence, measured
on pipeline and revenue.
Custom sources for LinkedIn, SMS, and more
Use comet_source=sms for text outreach, or define your own names with comet_custom for LinkedIn messages, partner sends, or any channel you want reported separately.
Booked meetings credited to the sequence
Calendly bookings, cancellations, and no-shows are tied to the visitor's journey, so a meeting is credited to the outbound campaign that first brought them to your site.
Outbound and ads on one journey
See the cold email click, the retargeting ad, and the branded search on the same timeline, and compare first-touch, last-touch, and linear credit across all of them.
Pipeline and closed-won by campaign
Cometly brings in deals from HubSpot, Salesforce, Close, and Pipedrive, so each outbound campaign shows opportunities created and revenue closed, not just meetings.
Ask Agent which sequences pay off
Ask Agent, or Claude and ChatGPT through the Cometly connector, which outbound campaign produced the most pipeline last quarter and get the answer from your own data.
FAQ
Outbound attribution: what sales teams ask first.
What Cometly tracks, what stays in your sending tool, and how a click turns into a credited deal.
Talk to salesDoes Cometly send the emails?
No. Keep your sending tool. Cometly tracks what happens after someone clicks a link, and because the tracking lives in the link itself, it works with any email, LinkedIn, or SMS tool.
Does it track opens and replies?
No. Opens and replies stay in your sending tool. Cometly picks up from the click: the site visit, every later touch, the booked meeting, and the deal in your CRM.
Can Cometly tell me who clicked a cold email?
Not from the click alone. A click starts an anonymous journey. When that visitor books a meeting or fills a form, Cometly attaches the earlier touches, including the email click, to the contact.
How do I separate campaigns and sequence steps?
Use utm_campaign for the campaign and utm_content for the step or variant, alongside comet_source=email. You can then filter and group reports by those URL parameters.
Which CRMs does it work with?
HubSpot, Salesforce, Close, Pipedrive, HighLevel, and Attio. Cometly brings deals in from the CRM and credits them to the touchpoints on each contact's journey.
See which sequences close.
Not just which get replies.
Tag your outbound links, connect your CRM, and measure outbound on pipeline and revenue next to your ads.