Phone calls as conversions
Connect CallTrackingMetrics, Nimbata, or CallRail and every inbound call becomes a conversion you can attribute to the campaign and ad that drove it.
Industries / Professional Services
Which ads make
the phone ring?
Law firms, financial advisors, and service businesses use Cometly to tie calls, form fills, and booked consultations back to the ad behind them, then follow each lead through to a signed client.
How Cometly connects
CallTrackingMetrics
Calendly
HubSpot
HighLevel
Typeform
Meta
Google
Microsoft
LinkedIn
TikTok
Pulls calls, forms, bookings, and CRM stages into one journey per lead, then sends qualified leads back to your ad platforms.
Why service firms switch
A lead is not a client.
Your ad reports can't tell.
Calls disappear from reporting
Half your leads pick up the phone, and the ad that prompted the call never gets the credit.
Cost per lead hides lead quality
Two campaigns with the same cost per lead can produce very different numbers of signed clients.
The client signs weeks later
Consultations, follow-ups, and paperwork put a long gap between the click and the revenue.
What you get
Every call, form, and consult.
Traced to the ad.
Every form, captured automatically
The Comet Pixel picks up name and email from standard form fields when someone submits, with no event setup. Typeform, Jotform, and Gravity Forms send their submissions in by webhook.
Booked consults with the source intact
Calendly and Acuity bookings, cancellations, and no-shows are tied to the ad that drove them, so you can see which campaigns fill the calendar with people who show up.
From lead to signed client
Cometly reads deal and lifecycle stages from HubSpot, Salesforce, and HighLevel, so a client who signs weeks later is still credited to the original ad.
Conversion API for qualified leads
Send qualified leads and signed clients back to Google and Meta, so campaigns optimize toward the people who become clients instead of anyone who fills a form.
Cost per lead and cost per client in one dashboard
See spend, leads, booked consults, and signed clients by campaign in a single view, and compare attribution models side by side.
“We needed a way to understand attribution across multiple tools. It was hard to know which ads were actually performing, and the reports from Facebook weren't giving us the full truth.”
Dan Bedard, Executive Director, Carolina Family Estate Planning
FAQ
Lead attribution: what service firms ask first.
How calls are tracked, which tools connect, and how a signed client gets credited to an ad.
Talk to salesHow does Cometly track phone calls?
Through your call-tracking provider. CallTrackingMetrics, Nimbata, and CallRail send each call to Cometly, where it is matched to the visitor's session and attributed to the ad that brought them to your site.
Which form and booking tools connect?
The Comet Pixel picks up standard form fields on your own site automatically when a form is submitted. Typeform, Jotform, Gravity Forms, and Acuity connect by webhook, Calendly connects with a sign-in, and HubSpot, Salesforce, and HighLevel bring in the lead's later stages.
Can I see which ads produce clients, not just leads?
Yes. When a lead reaches a later stage in your CRM, such as consultation held or closed-won, Cometly credits that stage to the campaign and ad that started the journey.
Which ad platforms does this work with?
Meta, Google, Microsoft, LinkedIn, TikTok, Reddit, and Snapchat. Cometly's Conversion API can send qualified leads back to them so their bidding improves.
How long does setup take?
Most firms are tracking within hours, not weeks. An onboarding specialist helps connect your call tracking, forms, calendar, and CRM and confirms that leads are arriving correctly.
Know which ads bring clients.
Not just calls.
Connect your call tracking, forms, calendar, and CRM, and follow every lead from first click to signed client.