Pipeline and deal-stage attribution
Cometly pulls MQL, SQL, opp, and closed-won straight from HubSpot, Salesforce, Close, Attio, HighLevel, and Pipedrive, and reconciles deal counts 1:1 with your CRM.
Compare
The Attribution
alternative built for B2B SaaS pipeline.
Attribution and Cometly both reject the platform-by-platform double-counting story. Attribution focuses on user-level cost reconciliation and raw-data export. Cometly layers a B2B SaaS-native CRM, Stripe, and Conversion API stack on top, plus an in-app Ads Manager so your team can act on the data inside one tool.
Compared in this article
Cometly
Marketing attribution built for B2B SaaS. Pipeline, CAC, CAPI, and Stripe revenue, tied to every ad.
Attribution
Multi-touch attribution software with user-level cost tracking and full data auditability.
+40%
Ad spend scaled, confidently
20%+
More conversions tracked
1–2 wks
To live attributed pipeline
Why teams switch
Why B2B SaaS teams choose Cometly over Attribution.
The pattern we hear from operators evaluating both: they need attribution that understands a SaaS funnel, integrates with the CRM they already run, and pushes deal-stage events back to Meta, Google, and LinkedIn with high match quality.
Native Stripe revenue per campaign
Cometly matches every payment, subscription, trial, and refund to the campaign, ad set, and creative that drove it.
In-app Ads Manager
Cometly pulls spend from Meta, Google, LinkedIn, TikTok, and Bing, overlays your CRM and Stripe conversions, and lets you toggle ads and adjust budgets in place.
AI chat plus MCP server
Ask AI surfaces in-app answers in plain English. The Cometly MCP server lets any LLM or AI agent query your live attribution data.
Side by side
Cometly vs Attribution at a glance.
Below is what Attribution publicly advertises on attributionapp.com next to what Cometly ships.
Capability
Attribution
Cometly
Positioning
Attribution
Attribution that matches your bank account
User-level cost tracking, full auditability, customizable models, raw data export.
Cometly
Attribution built for B2B SaaS
Pipeline, CAC, CAPI, and Stripe revenue tied to every ad.
Multi-touch attribution models
Attribution
Five models, four modes each
First, last, linear, time decay, position-based. Four modes including cutoff modes for PLG.
Cometly
Eight models, switchable on the fly
Plus windows from 1 day to lifetime.
HubSpot & Salesforce CRM integration
Attribution
HubSpot, Salesforce, Pipedrive
Bidirectional sync of lifecycle stages, deals, and closed-won revenue.
Cometly
Native, deep, two-way
Plus Close, Attio, HighLevel. Reconciles deal counts 1:1 with your CRM.
Stripe / subscription revenue per campaign
Attribution
Stripe, Recurly, Zuora
Pulls real revenue from payment and subscription platforms.
Cometly
Native Stripe, Paddle, and Chargebee
Plus MRR, ARR, trial-to-paid, expansion, and LTV mapped to source.
Conversion API to ad platforms
Attribution
Not explicitly named on site
Ad-platform spend integration is the highlighted capability.
Cometly
9.3 / 10 match quality on Meta CAPI
14+ parameters per event across Meta, Google, LinkedIn, and TikTok.
In-app ads manager
Attribution
Not stated on site
Cometly
Yes, with cost per MQL and cost per deal
Toggle ads and update budgets without leaving Cometly.
AI chat / MCP server
Attribution
Not stated on site
Cometly
Ask AI plus MCP server
Plain-English questions in-app, and a public MCP server for any LLM or agent.
Raw data export
Attribution
Snowflake, BigQuery, Redshift, S3, Azure, GCS
Visit-level and user-level data via built-in ETL.
Cometly
Snowflake, BigQuery, Redshift on Enterprise
MMM and incrementality
Attribution
Included free (per homepage banner)
Cometly
Focused on direct measurement
Pair with a dedicated MMM vendor if you need it.
Cometly is built for the shape of B2B SaaS. Connect Stripe, your CRM, and your ad accounts to see your funnel live in under 30 minutes.
See it on your dataBeing honest
When Attribution is the right fit
If your top priority is raw-data export and reconciling cost-per-user across channels in your own data warehouse, and your team is happy to layer the rest themselves, Attribution covers that capability well. If you want a single platform that does B2B SaaS-native attribution, Stripe revenue, CAPI sync, and ad-platform execution out of the box, Cometly is built for that.
“Cometly has been great to work with. Their interface is very user-friendly, and the data is extremely accurate. Accurate attribution data is vital to profiting and scaling successful ad campaigns.”
FAQ
Cometly vs Attribution.
The questions B2B SaaS teams ask most when evaluating both platforms.
Talk to salesIs Cometly only for B2B SaaS?
Cometly was built ground-up for B2B SaaS. That means multi-touch attribution across long sales cycles, deep HubSpot and Salesforce integration, Stripe revenue tied to ad sources, and Conversion API sync of MQL, SQL, and deal events.
How long does implementation take?
Most teams are live with validated channel-level pipeline within 1 to 2 weeks. The first sales cycle (typically 60 to 90 days for B2B SaaS) is when you'll have full closed-won, CAC, payback, and LTV data attributed by source.
Can I keep my CRM as the source of truth?
Yes. Cometly pulls lifecycle stages, deals, and revenue from HubSpot, Salesforce, Close, Attio, and others, and never overwrites them. Your CRM stays the system of record; Cometly adds the attribution layer underneath.
What does Cometly cost?
Cometly ships two plans: Core (everything a B2B SaaS revenue team needs to attribute pipeline and revenue) and Enterprise (warehouse export, Salesforce custom triggers, advanced scale, MCP, and dedicated support). Pricing is usage-based and tailored to your existing sessions and ad spend. See /pricing for the structure and request-quote flow.
Other comparisons
Evaluating more than one option? Most teams do.
Attribution that matches your CRM and your bank account.
Book a demo. We'll connect Stripe + your CRM + your ad accounts and show you pipeline and revenue you can defend to finance.