Platform / Analyze

Turn data
into decisions.

Cometly gives you pipeline, CAC, ROAS, and LTV by source , the SaaS metrics your team actually runs on, in one dashboard.

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Sales data by source · this month

Booked demo → Closed-won ARR

Attribution Model

LTV

Source	Booked Demo	SQL	Deal Created	Closed Won
Summary	1,500+18.6%	860+14.2%	305+9.4%	$700K+24.6%
Google Ads	420+22.4%	241+18.1%	85+12.7%	$196K+31.2%
Direct	270+3.2%	155+2.6%	55+1.1%	$126K+4.5%
LinkedIn Ads	210+14.1%	120+11.5%	43+8.2%	$98K+12.8%
Email	210+12.4%	120+9.1%	43+5.7%	$98K+8.3%
SMS	143+6.1%	82+3.4%	29−1.2%	$67K+2.8%
Meta Ads	120+9.7%	69+6.3%	24+3.1%	$56K+4.2%
Google Organic	60+6.3%	34+7.8%	12+5.4%	$28K+11.5%
Bing Organic	30+18.5%	17+14.2%	6+9.8%	$14K+22.6%
Grok	15−4.8%	9−2.1%	3+1.4%	$7K+2.1%
ChatGPT	15+100%	9+82%	3+60%	$7K+72%
Gemini	8+200%	4+150%	2+100%	$4K+135%

What you actually get

Every metric.
Every angle.

Analytics

Pipeline, CAC, ROAS, LTV, and payback in one dashboard, by source. Filter by date range, channel, campaign, or individual ad.

Customer Journeys

Every touchpoint per account and per contact, end to end. First click, second visit, demo, deal, with the people involved on each step.

Customizable Dashboards

Drag-and-drop reports tailored to how your team works. Save views per role, growth, ops, founder, agency.

Ask AI

Ask anything about your funnel in plain English. Grounded in your live data; answers come back in seconds.

Account Journeys

Roll every contact's touchpoints up to the parent account, and see which person clicked the ad, visited pricing, booked the demo, and signed the deal.

Multi-touch comparison

First-touch, last-touch, linear, source-specific, and data-driven models all visible at once. Spot under-credited channels instantly.

Rexell Espinosa
Growth Marketing, Design Pickle
Read story

Decisions, not dashboards

See what's working.
Cut what isn't.

Stop building reports and start shipping decisions: pipeline by source, account journeys end to end, the views your team actually opens, and instant answers from AI grounded in your live data.

Analytics

Pipeline, CAC, ROAS,
LTV, by source.

The SaaS metrics your team actually runs on, in one dashboard. No SQL, no spreadsheets, no daily report-building.

Every SaaS metric, one view
Pipeline, CAC, payback, LTV, ROAS, net revenue retention, sliced by source, campaign, ad.
Stripe + CRM joined for you
Revenue, lifecycle stage, and ad spend reconcile without a single VLOOKUP.
Filter by anything
Date range, channel, plan tier, ICP segment, AE owner.

Learn about Analytics

dashboard · last 30 days

Pipeline created

$1.84M+24.6%

Closed-won ARR

$612K+18.2%

LTV ROAS

5.8×+1.1×

CAC

$1,420−12.8%

Pipeline by source

last 30d

Account Journeys

Every touchpoint.
End to end.

See the complete buying journey for every account and every contact: first click, second visit, demo booked, demo attended, deal won, with the people involved at each step.

Click-to-revenue timeline
Every ad click, page view, form fill, demo, and email, stitched into one ordered timeline per person and rolled up per account.
Account-level rollup
Multi-contact deals get one unified account journey, not five fragmented ones, with each stakeholder's path still visible.
Share with sales
AEs see exactly which campaign warmed up the account, inside HubSpot or Salesforce.

Learn about Account Journeys

northwind.io · account journey

Account journey

Northwind, Inc.

Closed-won · $2,900

Purchase$2,900
May 14 · 1:03 PM
Closed Won— $2,900
May 13 · 11:03 AM
Page Viewand 2 other pages
May 13 · 10:48 AM
Ad Click
May 13 · 10:48 AM
Deal Created
May 6 · 2:41 PM
MQL Meeting Booked
Apr 27 · 8:13 AM
Schedule
Apr 27 · 8:13 AM
Ad Click
Apr 27 · 8:03 AM

Customizable Dashboards

Build the views
your team needs.

Drag-and-drop dashboards that show what each role actually cares about, without SQL, custom queries, or a sprint to ship a new report.

Drag-and-drop, no SQL
Pick a metric, pick a dimension, pick a filter. Save the view per team.
Role-specific templates
Founder, Growth, RevOps, and Agency views ready out of the box.
Scheduled digests
Slack and email send the right dashboard to the right person, weekly.

Learn about Dashboards

dashboards · drag-and-drop layout

Ad Metrics

13,700+5%

Clicks

233K

Impressions

JanFebMarAprMayJunJul

Revenue By Source

First Touch28 Days

SourceRevenue

Facebook Ads$25,000+24%
Google Ads$32,000-14%
Instagram$13,000+16%
LinkedIn Ads$22,000-5%
Google Organic$10,000+3%
Email$14,000+22%
SMS$11,000+12%
Direct$12,000+24%

Ask AI

Ask anything.
Get the answer.

Ask AI is grounded in your live attribution data: pipeline, CAC, LTV, journeys, and every event Cometly captures. Answers in seconds. No SQL, no analyst queue.

Plain-English queries
"Which Meta campaigns produced our highest-LTV customers last quarter?" Just works.
Grounded in your data
Every answer cites the underlying rows. No hallucinated numbers.
Seconds, not days
Skip the analyst queue. Founders and Heads of Growth ship decisions same-day.

Learn about Ask AI

Ask AI

Which ad creative is getting the best results this month?

Analyzing 142 active ad creatives…

Your top 4 creatives drove $401K in attributed revenue this month — Founder_LAL_UGC_v7 is the standout at 6.4× ROAS.

CreativeRevenueROASROI

Founder_LAL_UGC_v7

Build any report
in under a minute.

Pick the metrics. Pick the sources. Group by campaign, ad, keyword, country, device, landing page, or any custom field. Stack filters with AND / OR logic. Save it to a dashboard and ship the answer the same hour, with no SQL, no spreadsheets, no analyst queue.

report builder · custom report

Report

Pipeline by source · ROAS

First Touch28 Days

Pipeline

$116,500

Avg ROAS

5.6×

vs prior

+24.6%

Google Ads · Branded

$48,2008.2×

LinkedIn · ABM Tier 1

$31,4005.4×

Meta · Trial Retarget

$22,1004.9×

Google Ads · Competitor

$14,8003.8×

FiltersClear

URL contains /pricing
OR
Customer is not Repeat
AND
Device is Mobile
AND
Country is United States
Add another filter

Attribution

First Touch

100% credit to the first source touched

LTV · 365 days

AI Slack & email reports

AI marketing insights
directly in Slack.

AI-powered performance summaries sent to your Slack channel or inbox— smart commentary, not just stats. Every digest breaks down what moved, why it matters, and what to do next, so your team spots spikes, drops, and spend anomalies without opening another dashboard.

slack · workspace preview

ai-reports

CometlyApp10:42 AM

AI Analysis

Funnel Daily (This Week)

Leads: 298
Schedule: 87
Deals Created: 41
New Customers: 18
New Customer Value: $84,203

This week shows strong top-of-funnel engagement with 298 Leads and 87 Scheduled Calls. Mid-funnel looks healthy with 41 Deals Created, and 18 converted to New Customers. The gap between Schedules and wins is your clearest lever — tighten follow-up and enablement to lift progression.

Breakdown

•July 28 and 29 led performance — 68 Leads and 21 Schedules combined.
•July 27 converted Schedules efficiently — 6 Deals from 11 Schedules.
•August 1 was the softest day — 9 Leads and no New Customers.
•Deal → Customer rate held at 44% — strong execution once deals open.

Dive deeper in Cometly · app.cometly.com/login

1285

Sources

All Sources & Touchpoints Accounted For

Get clear insights from paid ads, organic traffic, outbound, affiliates, and more. If it drives leads or revenue, it's tracked.

SEO Metrics

Source	All Leads	Qual. Leads	Deals Created Att. Model: First TouchAtt. Window: 28 Days
Google Organic	1388	612	108
Bing Organic	899	394	71
Yahoo Organic	726	302	53
DuckDuckGo	392	156	31

Ad Metrics

Source	All Leads	Qual. Leads	Deals Created Att. Model: First TouchAtt. Window: 28 Days
Facebook Ads	1423	586	91
Google Ads	983	401	73
Chat GPT	818	294	48
LinkedIn Ads	709	298	54
Gemini	612	229	38
Google Organic	534	217	36

Referral Partner

URL Parameter	All Leads	Qual. Leads	Deals Created Att. Model: First TouchAtt. Window: 28 Days
via=mike078	124	48	9
via=ryan-ads	107	39	7
via=jessica01	86	28	5
via=business	31	9	2

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FAQ

Questions about Analyze: dashboards, journeys, and Ask AI.

Wondering how pipeline and LTV-by-source behave in practice, whether cohort dashboards run to year-three, how exports fit your warehouse stack, or what Ask AI can answer on live data? Book a demo. We'll connect your funnel and walk you through the experience on your metrics.

Talk to sales

How customizable are the dashboards?

Drag-and-drop. Pick metrics, sources, filters, time windows. Save views per team or per question. Build as many dashboards as you need: one for growth, one for ops, one for the founder, one per client if you're an agency.

Does Ask AI need training?

No. Ask AI is grounded in your live data and the same metrics your dashboards use. Ask in plain English (for example, "Which campaigns produced our highest-LTV customers last quarter?") and get an answer in seconds.

Can I see year-3 LTV ROAS?

Yes. Cometly retains attribution data as long as your subscription is active, with attribution windows up to Lifetime, so cohort dashboards can run out to year-3 LTV and beyond. Compare cohorts side-by-side to find your most durable acquisition months.

Can I export to Snowflake or BigQuery?

Yes. Your data team pulls from Cometly's 2-way API or CSV / Excel export into Snowflake, BigQuery, or Redshift, so the warehouse pipeline is owned by your team, not gated behind a vendor scheduler. The MCP server also lets AI agents query attribution data through Claude, Cursor, or GPT.

How quickly can my team learn the dashboards?

Most growth teams are productive in the first hour. The interface is built around the SaaS metrics teams already use, no SQL, no proprietary query language.

Stop building reports.
Start asking questions.

Skip the report-building cycle. Get dashboards, full-funnel journeys, and an AI analyst that answers any question — all running on the same trusted data.

Get started

Turn datainto decisions.

Every metric.Every angle.

Analytics

Customer Journeys

Customizable Dashboards

Ask AI

Account Journeys

Multi-touch comparison

See what's working.Cut what isn't.

Pipeline, CAC, ROAS,LTV, by source.

Every touchpoint.End to end.

Build the viewsyour team needs.

Ask anything.Get the answer.

Build any reportin under a minute.

AI marketing insightsdirectly in Slack.

All Sources & Touchpoints Accounted For

Questions about Analyze: dashboards, journeys, and Ask AI.

Stop building reports.Start asking questions.

Turn data
into decisions.

Every metric.
Every angle.

See what's working.
Cut what isn't.

Pipeline, CAC, ROAS,
LTV, by source.

Every touchpoint.
End to end.

Build the views
your team needs.

Ask anything.
Get the answer.

Build any report
in under a minute.

AI marketing insights
directly in Slack.

Stop building reports.
Start asking questions.