Design Pickle Scales Paid Media Smarter With Unified Attribution & Executive-Level Insights

Item: Cometly
Rating: 5
Author: Rex Espinosa

Design Pickle needed a better way to measure and scale paid media without spending hours in disconnected tools. Cometly brought accuracy, simplicity, and speed — enabling both the growth marketing and executive teams to align on strategy, see what’s working, and scale confidently. Today, Cometly serves as a centralized command center for their entire paid ad operation — and with Cometly AI, that command center just got a whole lot smarter.

A conversation with

Rex Espinosa

Sr. Growth Marketing Manager, Design Pickle

Industry: SaaS / Creative Services
HQ: Scottsdale, AZ
Website: Visit ↗

The Challenge: Disjointed Attribution & Limited Visibility Into Paid Media ROI

Design Pickle, the leading subscription-based creative services platform, runs a wide range of paid media efforts across multiple channels. But like many growing SaaS businesses, they were dealing with a fragmented view of performance data.

The issues were clear:

Wyatt, managing revenue operations, highlighted another pain point:

Attribution was often inaccurate or siloed across different tools
GTM (Go-to-Market) data couldn’t easily be tied to real conversion metrics
Leadership lacked clear, consistent visibility into how paid media influenced pipeline and revenue

Cost per inbound demo completed was difficult to measure in a scalable way. We needed accurate attribution to unlock additional ad budget and confidently double down on winning campaigns.

— Wyatt Borchetta-Platt, Revenue Operations Director

The Solution: Clear Attribution and Scalable Insight with Cometly

To eliminate blind spots and gain true control over their ad performance, the Design Pickle team implemented Cometly across their paid media operations.

Here’s what changed:

Accurate Attribution: Finally, they could confidently trace inbound demos and other conversions back to specific campaigns.
Conversion API (CAPI): Improved platform feedback loops with server-side data for better signal quality and ROAS on Meta.
Cometly Report Builder: Provided simple, executive-ready reporting for leadership to track ad effectiveness at a high level.
Fast, Intuitive Interface: Made day-to-day optimizations faster and more efficient for the growth marketing team.
Single Pane of Glass: Combined insights from multiple sources into one view to analyze GTM performance across campaigns.

Cometly directly impacts the way we scale our ad spend. It helps us unlock more budget by providing real insight into what’s working — and what’s not.

— Wyatt

The Results: Efficient Scaling and Confident Reporting

With Cometly in place, Design Pickle was able to:

Replace gut-based decision making with accurate cost-per-demo tracking
Present clean, powerful attribution data to leadership for faster executive buy-in
Quickly identify and kill underperforming campaigns
Reinforce scaling decisions with real, data-backed insights from the Cometly dashboard
Optimize campaigns based on a full-funnel understanding of what drives pipeline

How Cometly AI Powers Faster Insights and Smarter Actions

As the Design Pickle team continues to scale, they rely on Cometly AI to remove bottlenecks in data analysis and surface strategic recommendations — without hours of manual digging.

By offloading heavy reporting tasks to Cometly AI, Design Pickle’s media buyers and RevOps leaders are saving time while making sharper decisions across their full paid funnel.

“We now get insights instantly and can act on them before the data is stale. It’s helped us reduce analysis fatigue, speed up our GTM pivots, and keep our team focused on strategy instead of spreadsheets.”

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