The Challenge: Cross-Device Attribution Was Breaking Trust in the Data
IndeVets is a fast-growing platform that connects veterinarians with clinics in need of flexible, reliable staffing. Their marketing team runs campaigns across multiple platforms and devices, with a growing investment in digital advertising.
But with all that growth came a major bottleneck: they couldn’t trust their attribution data.
Touchpoints were missing. Conversion events were inconsistent. Attribution reports across platforms often contradicted each other — making it nearly impossible to confidently analyze results or optimize campaigns.
IndeVets was flying blind when it came to knowing what was actually working and what wasn’t.
Cross-device attribution was a nightmare. Between Facebook Ads Manager, HubSpot, and our backend CRM, nothing matched up.



