Track custom qualification events
Define “qualified-by-industry,” “target-account,” or any custom MQL definition. Optimize ads on signals that match your real ICP, not generic form fills.
Industries / Vertical SaaS
Vertical SaaS.
Real ICP attribution.
Industry-specific platforms have niche audiences, long sales cycles, and strict ICPs. Cometly maps every ad to qualified leads, demos, and closed-won deals, so you stop wasting spend on the wrong industry.
ROAS by ICP Vertical
By ICP verticalLast 90 days
VerticalSpendROASWonΔ 90d
- Field service$9.1K5.9×22+34%
- Legal$14.2K3.4×18+12%
- Healthcare$11.8K2.1×12+4%
- Hospitality$6.4K0.6×4−18%
Hospitality CAC 5.7× your average · pause and reallocateSave filter as dashboard
What you actually get
Built for niche ICPs
and long sales cycles.
Credit the company, not just one contact
Vertical SaaS deals are won by 3–8 people per company. Most tools (Dreamdata, etc.) score each contact separately and lose the rest of the org. Cometly rolls touches up to the company, so a deal closes once, where it belongs.
Built for 6–12 week sales cycles
Attribution windows from 1 day to Lifetime. Data is retained as long as you're a customer, with no “your data expired” surprises 9 months into a cycle.
Find more accounts like your best ones
Sync your closed-won customers as look-alike seeds. Meta and LinkedIn find more accounts that match your highest-LTV wins.
Build dashboards per industry segment
Save dashboards per industry, sales rep, or territory. Track cost-per-customer in each slice independently, and find your real winners.
Teach ad platforms your ICP
Push MQL, demo-attended, and closed-won events back to Meta, Google, and LinkedIn, so the algorithms learn what your right kind of buyer looks like.
Find your real ICP.
Skip everyone else.
ROAS sliced by ICP, segment, and sales rep, so you stop paying for clicks outside your niche and start scaling the channels that actually book your real buyers.