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Cookie Policy

Last Updated: December 24, 2024

Comet LLC d/b/a Cometly (“Cometly,” “we,” “us,” or “our”) is committed to ensuring the privacy and security of your personal information. This Cookie Policy explains how we use cookies and similar tracking technologies (collectively, “Cookies”) when you visit our website(s), applications, and services (collectively, the “Services”), including cometly.com. It also describes your choices regarding these technologies. By using our Services, you agree to the use of Cookies as described in this Cookie Policy, unless you have disabled them via your browser settings or other opt-out mechanisms described below. If you have any questions, please contact us at privacy@cometly.com.

1. WHAT ARE COOKIES?

Cookies are small text files stored on your device (e.g., computer, smartphone) by websites you visit. They enable certain site functions, remember user preferences, gather analytics data, or deliver targeted ads.

  • First-Party Cookies: Set by the website owner (Cometly) and used solely by us.
  • Third-Party Cookies: Set by third parties (e.g., advertising networks, analytics providers) and used by those third parties.

2. WHY WE USE COOKIES

We use Cookies and other similar technologies to:

  • Ensure Proper Functionality: Some Cookies are strictly necessary for our Services to work correctly and securely, such as enabling secure login or remembering items in your cart.
  • Enhance Performance and User Experience: Some Cookies help us understand how users interact with our Services (e.g., which pages are popular, how quickly they load) and remember user preferences.
  • Analytics and Customization: We use Cookies for aggregated analytics about how our Services are used, to measure the effectiveness of our marketing efforts, and to improve and customize user experiences.
  • Advertising and Marketing: Certain Cookies help us and our partners deliver more relevant ads, measure campaign performance, and avoid showing the same ad repeatedly.
  • Social Media and Third-Party Integrations: We may integrate with social media platforms or other third-party tools that place Cookies to enable sharing and additional site functionality.

3. TYPES OF COOKIES WE USE

3.1 Essential Cookies

  • Purpose: Necessary for technical reasons to ensure our Services work correctly and securely (e.g., authentication, load balancing, security).
  • Examples: Session IDs, security tokens like __cf_bm (Cloudflare bot management).

3.2 Performance & Functionality Cookies

  • Purpose: Improve or enhance site features, remember user preferences (like language or region), or enable in-app chat or video playback.
  • Examples: Intercom cookies (for support chat), HubSpot forms, or other preference cookies.

3.3 Analytics & Customization Cookies

  • Purpose: Collect aggregated data about how users navigate our Services, measure the effectiveness of marketing campaigns, and track referral data.
  • Examples: Google Analytics (_ga), Microsoft Clarity (_clck), HubSpot analytics (__hstc, __hssc), Klaviyo (__kla_id).

3.4 Advertising & Marketing Cookies

  • Purpose: Deliver targeted or interest-based ads, measure ad conversions, or limit the frequency of ads shown.
  • Examples: Meta (Facebook) Pixel (_fbp), Google Ads (_gcl_au), Bing Ads (_uetvid), LinkedIn (bcookie), Twitter (personalization_id).

3.5 Social Networking Cookies

  • Purpose: Enable sharing of content on social networks (e.g., Twitter, LinkedIn) or facilitate embedded content (e.g., YouTube videos).

4. OTHER TRACKING TECHNOLOGIES

  • Web Beacons (Pixels, Clear GIFs): Tiny graphics or codes that track user engagement on certain pages or emails (e.g., whether an email was opened).
  • Local Storage / Session Storage: Stores larger amounts of data in your browser for user preferences, session tokens, or other functionalities.
  • SDKs (Software Development Kits): Mobile-based code libraries integrated into our app for analytics, crash reporting, or advertising.

5. THIRD-PARTY COOKIES & INTEGRATIONS

We partner with various third parties who may set Cookies on your device when you use our Services, such as:

  • Hosting & Infrastructure: Amazon Web Services (AWS).
  • Analytics: Google Analytics, Microsoft Clarity, HubSpot, Klaviyo, Survicate, Heap.
  • Advertising & Attribution: Meta Pixel (Facebook), Google Ads, TikTok Ads, LinkedIn Ads, Bing Ads.
  • Support / Communication: Intercom, Twilio (SendGrid).
  • Payment: Stripe.

Each third-party service may have its own privacy or cookie policy, which we encourage you to review.

6. COOKIE TABLE FOR COMETLY.COM

Below is a sample table of cookies observed on cometly.com. This list is a snapshot in time; actual names/durations may change if we update our site or use new third-party services.

Cookie Name
Domain
Category
Typical Expiration

Description

_ _cf_bm
.hs-scripts.com
.hs-banner.com
.hsforms.com
.apollo.io
.hubspot.com
.hs-analytics.net
.hsadspixel.net
.t.co
Essential (Security)
30 minutes

Cloudflare bot management cookie—distinguishes between humans & bots.

_clsk
.cometly.com
Performance / Analytics
1 day

Microsoft Clarity—groups multiple page views into a single session.

_ _hssrc
.cometly.com
Performance / Analytics
Session

HubSpot—detects if the visitor has restarted their browser for analytics.

_ga
_ga_JZM39HBSMZ
.cometly.com
Performance / Analytics
1 year 1 month

Google Analytics—measures site usage, user sessions, and performance metrics.

_ _kla_id
www.cometly.com
Performance / Analytics
1 year 1 month

Klaviyo email marketing analytics—tracks when a user clicks through a Klaviyo email.

_ _hssc
.cometly.com
Performance / Analytics
30 minutes

HubSpot analytics—tracks sessions and pageviews.

_clck
cometly.com
Performance / Analytics
1 year

Microsoft Clarity—tracks user interactions to improve usability and site performance.

_ _hstc
.cometly.com
Performance / Analytics
6 months

HubSpot’s main analytics cookie—tracks user visits and sessions.

_uetsid
_uetvid
.cometly.com
Targeting / Advertising
1 day / 1 year

Bing Ads—helps show relevant ads and track conversions.

personalization_id
guest_id
guest_id_ads
guest_id_marketing
.twitter.com, .t.co
Targeting / Advertising
1 year 1 month

Twitter ad/analytics cookies—track user behavior to personalize marketing.

muc_ads
.t.co
Targeting / Advertising
1 year 1 month

Twitter shortlink domain—used for targeting/advertising.

_fbp
.cometly.com
Targeting / Advertising
3 months

Meta (Facebook)—delivers targeted ads and measures effectiveness.

_gcl_au
.cometly.com
Targeting / Advertising
3 months

Google Ads—measures ad campaign performance across websites.

IDE
.doubleclick.net
Targeting / Advertising
1 year

Google DoubleClick—stores ad interaction data for optimization.

bcookie
guest_id_ads
.linkedin.com
Targeting / Advertising
1 year / 1 day

LinkedIn cookies—track interactions & ads across LinkedIn integrations.

MUID
.bing.com
Targeting / Advertising
1 year

Microsoft—tracks user across Microsoft domains for personalized ads.

_cfuvid
.hubspot.com
.hsforms.com
Functionality
Session

Maintains session consistency for HubSpot forms/scripts.

hubspotutk
.cometly.com
Functionality
6 months

HubSpot user identification—helps with form submissions & user authentication.

MSPTC
.bing.com
Functionality
1 year

Microsoft—tracks user engagement to enhance site functionality.

intercom-device-id-#####
intercom-session-#####
intercom-id-#####
.cometly.com
Unclassified / Chat
Up to 9 months

Intercom chat widget—manages chat sessions, user device ID, and conversation tracking.

Note: Some cookies (e.g., _ga, _fbp) may appear as first-party under .cometly.com but are actually leveraged by third-party vendors for analytics/advertising. Names and lifespans can vary by region or updated scripts.

7. HOW COOKIES WORK WHEN CUSTOMERS INSTALL COMETLY’S JAVASCRIPT

If you (a Cometly customer) install our JavaScript pixel on your website, the pixel may set additional cookies associated with the domain t.cometlytrack.com. These cookies typically handle marketing attribution, session tracking, and security (e.g., cometly_tracker_session, XSRF-TOKEN). If you operate in a jurisdiction requiring user consent (e.g., GDPR, CPRA), you must gate the Cometly pixel behind a consent banner to avoid setting cookies until a user opts in. Please see our user consent help article in our Help Center for guidance on blocking Cometly scripts until consent.

8. MANAGING COOKIES

8.1 Browser Controls

You can block or delete Cookies in your browser settings. Methods vary by browser:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Microsoft Edge
  • Opera

Note: Disabling certain Cookies may impact site functionality.

8.2 Consent Banners / Preference Centers

Where required by law, we provide a cookie banner or preference manager. You can accept or decline certain categories of Cookies (e.g., analytics, marketing) at your discretion.

8.3 Third-Party Ad Opt-Out

To opt out of interest-based ads from participating networks:

  • Network Advertising Initiative
  • Digital Advertising Alliance
  • European Interactive Digital Advertising Alliance

8.4 Do Not Track / Global Privacy Control

Currently, our Services do not respond to “Do Not Track” (DNT) or Global Privacy Control (GPC) signals due to the lack of a consensus standard. If standards evolve, we may update our approach.

9. CALIFORNIA PRIVACY NOTICE

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), may grant you certain rights regarding your Personal Data, including information collected via Cookies. While this Cookie Policy focuses on how we use Cookies, you can learn more about how we handle Personal Data overall by visiting our Privacy Policy.

9.1 “Sale” or “Sharing” of Data

Under the CCPA, “sale” or “sharing” has a broad definition. We do not sell Personal Data for monetary consideration. However, we may share certain identifiers or usage data with third parties for cross-context behavioral advertising, which the CCPA/CPRA may interpret as a “sale” or “sharing.” If you wish to opt out of such uses, see the Do Not Sell or Share My Personal Information page or email privacy@cometly.com.

9.2 Exercising Your Rights

  • Right to Know: You can request the categories of personal information we collect, use, or share.
  • Right to Delete: You can request we delete certain personal information, subject to legal exceptions.
  • Right to Opt Out: You can opt out of certain data “sales” or “sharing,” including cross-context behavioral advertising.
  • Right to Correct: You can request correction of inaccurate personal information.
  • Non-Discrimination: We will not discriminate against you for exercising your rights under CCPA/CPRA.

To exercise any California data right, please email us or visit our DSAR Opt-Out page. For more details on CCPA rights, refer to our Privacy Policy.

10. FLASH COOKIES / LOCAL SHARED OBJECTS

Some parts of our Services may use Local Shared Objects (or “Flash Cookies”). You can manage or disable Flash cookies in your Flash player settings. However, doing so might disrupt functionality for certain features.

11. UPDATES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in our cookie practices or legal obligations. When we make material changes, we’ll post the updated Cookie Policy with a new “Last Updated” date. We encourage you to review this page periodically.

12. CONTACT US

If you have any questions or concerns about our use of Cookies or other tracking technologies, please contact us at:

Comet LLC (d/b/a Cometly)
41 University Drive
Suite 400
Newtown, Pennsylvania 18940
United States

Email: privacy@cometly.com
‍

For additional information on how we collect, use, and share personal information, please see our Privacy Policy.

Disclaimer

This Cookie Policy is provided for informational purposes only and does not constitute legal advice. For specific legal questions about your obligations, please consult a qualified attorney.

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