Click-based attribution across the full B2B funnel
Cometly tracks the full clickstream from first touch to closed-won, with eight multi-touch models layered on top of complete data.
Compare
The Lifesight
alternative built for B2B SaaS.
Lifesight's product is a measurement platform anchored on causal MMM, geo incrementality testing, and AI marketing agents, with their dedicated industry surface focused on consumer apps and services. Cometly is built for B2B SaaS teams whose attribution lives at MQL, SQL, opp, and closed-won, where Stripe is the system of record for revenue, and where most measurement is click-based.
Compared in this article
Cometly
Marketing attribution built for B2B SaaS. Pipeline, CAC, CAPI, and Stripe revenue, tied to every ad.
Lifesight
Marketing decision intelligence platform combining causal MMM, geo incrementality, and AI marketing agents.
+40%
Ad spend scaled, confidently
20%+
More conversions tracked
1–2 wks
To live attributed pipeline
Why teams switch
Why B2B SaaS teams choose Cometly over Lifesight.
The pattern we hear from operators evaluating both: they need attribution that understands a SaaS funnel, integrates with the CRM they already run, and pushes deal-stage events back to Meta, Google, and LinkedIn with high match quality.
Native CRM + Stripe revenue
Cometly pulls lifecycle stages from HubSpot, Salesforce, Close, Attio, and HighLevel, and ties Stripe MRR/ARR back to the originating ad.
Live attribution in days, not modeling cycles
Cometly's pixel + CRM + Stripe setup has B2B teams analyzing pipeline by source inside the first two weeks.
Built for marketers, not modelers
A growth lead can self-serve dashboards, change attribution models, and run reports without filing a ticket to a measurement scientist.
Side by side
Cometly vs Lifesight at a glance.
Below is what Lifesight publicly advertises on lifesight.io next to what Cometly ships.
Capability
Lifesight
Cometly
Positioning
Lifesight
Marketing Decision Intelligence Platform
Causal Attribution + Incrementality + Causal MMM + AI Agents.
Cometly
Attribution built for B2B SaaS
Pipeline, CAC, CAPI, and Stripe revenue tied to every ad.
Dedicated B2B SaaS industry page
Lifesight
Consumer Apps & Services is the named vertical
Lifesight's industry surface reachable from their footer focuses on subscription, on-demand, and marketplace apps.
Cometly
B2B SaaS is the core use case
Multi-touch on long buying committees, MRR + ARR per campaign, deal-stage CAPI.
HubSpot & Salesforce CRM integration
Lifesight
Not stated on integrations page
Cometly
Native, deep, two-way
Pulls MQL, SQL, opp, and closed-won and reconciles deal counts 1:1 with your CRM.
Stripe / subscription revenue per campaign
Lifesight
Not stated on integrations page
Their integrations page lists a 'Payments and Subscriptions' category but Stripe isn't named.
Cometly
Native Stripe, Paddle, and Chargebee
Marketing mix modeling and incrementality
Lifesight
Causal MMM + geo-based incrementality
Insights ready in under 20 mins; geo tests live in as little as 3 weeks.
Cometly
Click-based multi-touch attribution
Cometly focuses on direct measurement. Pair with a dedicated MMM vendor if you need it.
AI agents
Lifesight
MIA: Marketing Intelligence Agents
Budget Optimizer, Anomaly Hunter, Scenario Planner, and more.
Cometly
Ask AI plus MCP server
Plain-English questions in-app, and a public MCP server for any LLM or AI agent.
Time to value
Lifesight
"Within days of connecting your data"
Their pricing FAQ adds: results from your decisions typically show within 1 to 3 months.
Cometly
1–2 weeks to live attributed pipeline
Pricing transparency
Lifesight
Quote-only, bundled annual
Lifesight offers a single annual subscription for all modules; pricing depends on data and maturity level.
Cometly
Tiered plans on /pricing
Cometly is built for the shape of B2B SaaS. Connect Stripe, your CRM, and your ad accounts to see your funnel live in under 30 minutes.
See it on your dataBeing honest
When Lifesight is the right fit
If you're a consumer brand, subscription app, or DTC brand running heavy TV, CTV, and retail media, where MMM and geo-lift testing are genuinely the right answer, Lifesight is purpose-built for that. For B2B SaaS where most measurement is click-based and journeys live in HubSpot and Salesforce, Cometly fits the shape of the problem more naturally.
“Better ad targeting. Better funnel insights. Better CPA control. We've scaled our ad spend 40% since implementing Cometly and it's definitely one of the tools in our tech stack that's given us the confidence to do so.”
FAQ
Cometly vs Lifesight.
The questions B2B SaaS teams ask most when evaluating both platforms.
Talk to salesDoes Cometly do MMM or geo-lift tests?
No. Cometly is a click-based, multi-touch attribution platform. Most B2B SaaS measurement is digital and click-driven, where MTA is the right tool. For genuine MMM use cases (large offline media spend, brand TV), pair Cometly with a dedicated MMM vendor.
Is Cometly only for B2B SaaS?
Cometly was built ground-up for B2B SaaS. That means multi-touch attribution across long sales cycles, deep HubSpot and Salesforce integration, Stripe revenue tied to ad sources, and Conversion API sync of MQL, SQL, and deal events.
How long does implementation take?
Most teams are live with validated channel-level pipeline within 1 to 2 weeks. The first sales cycle (typically 60 to 90 days for B2B SaaS) is when you'll have full closed-won, CAC, payback, and LTV data attributed by source.
Can I keep my CRM as the source of truth?
Yes. Cometly pulls lifecycle stages, deals, and revenue from HubSpot, Salesforce, Close, Attio, and others, and never overwrites them. Your CRM stays the system of record; Cometly adds the attribution layer underneath.
What does Cometly cost?
Cometly ships two plans: Core (everything a B2B SaaS revenue team needs to attribute pipeline and revenue) and Enterprise (warehouse export, Salesforce custom triggers, advanced scale, MCP, and dedicated support). Pricing is usage-based and tailored to your existing sessions and ad spend. See /pricing for the structure and request-quote flow.
Other comparisons
Evaluating more than one option? Most teams do.
B2B SaaS attribution built for your funnel.
Book a demo. We'll show you multi-touch on the full clickstream (Stripe to ad, ad to revenue) on your data in under 30 minutes.