Bizible, now Adobe Marketo Measure, unifies behavioral and ad data with sales outcomes across six attribution models, and is a natural fit inside the Adobe Marketo ecosystem. Cometly is built for B2B SaaS teams whose funnel runs on booked demos, sales calls, and CRM stages, and whose systems of record are HubSpot, Salesforce, and Stripe.
Marketing attribution built for B2B SaaS. Pipeline, CAC, CAPI, and Stripe revenue, tied to every ad.
B2B multi-touch attribution from Adobe that unifies behavioral and ad data with sales outcomes.
The pattern we hear from operators evaluating both: they need attribution that understands a SaaS funnel, integrates with the CRM they already run, and pushes deal-stage events back to Meta, Google, and LinkedIn with high match quality.
Account Journeys roll every contact at an account into one timeline, so you see the VP who clicked the ad, the director who booked the demo, and the CFO who signed, and credit the channels that moved the whole account.
Booked demos, attended calls, MQL, SQL, opportunity, and closed-won flow in from HubSpot, Salesforce, Close, Attio, HighLevel, Pipedrive, and Calendly, and each stage is attributed back to the campaign that started it.
Payments, subscriptions, trials, and refunds attributed to source, so you see MRR, expansion, and LTV per campaign, not just pipeline.
9.3 / 10 Meta match quality with 14+ parameters per event, sending demos and closed-won deals back to Meta, Google, LinkedIn, and TikTok.
Both platforms are built for B2B attribution. Here is how each lines up across the capabilities sales-led SaaS teams care about most.
Unifies behavioral and ad data with sales outcomes and machine learning.
Demos, calls, CRM stages, and Stripe revenue tied to every ad and channel.
Built on milestone touchpoints: first touch, lead creation, opportunity creation, closed won.
Attribution windows from 1 day to lifetime for long sales cycles.
See the buying committee, touch counts by role, and the channels that moved the account.
Plus Close, Attio, HighLevel, and Pipedrive. Attribution fields written back onto contacts and deals.
MRR, expansion, churn, and LTV by campaign.
14+ parameters per event across Meta, Google, LinkedIn, and TikTok.
Plain-English questions in-app, plus an MCP server for Claude, ChatGPT, or Cursor.
If your marketing stack is built on Adobe Marketo Engage and you want attribution that lives inside that ecosystem, Bizible is a natural and proven choice with a mature set of B2B attribution models. Cometly is the better match when your funnel is sales-led on HubSpot or Salesforce, revenue lives in Stripe, and you want company-level journeys plus Conversion API feeding the ad platforms.
“Better ad targeting. Better funnel insights. Better CPA control. We've scaled our ad spend 40% since implementing Cometly and it's definitely one of the tools in our tech stack that's given us the confidence to do so.”
Jonathan RonzioCo-founder & CMO, Trainual
The questions B2B SaaS teams ask most when evaluating both platforms.
Talk to salesYes. Account Journeys merge every contact at an account into one chronological timeline, so multi-person buying committees are attributed as one account, and revenue is credited to the ads, content, and reps that actually moved the deal.
Cometly was built ground-up for B2B SaaS. That means multi-touch attribution across long sales cycles, deep HubSpot and Salesforce integration, Stripe revenue tied to ad sources, and Conversion API sync of MQL, SQL, and deal events.
Most teams are live with validated channel-level pipeline within 1 to 2 weeks. The first sales cycle (typically 60 to 90 days for B2B SaaS) is when you'll have full closed-won, CAC, payback, and LTV data attributed by source.
Yes. Cometly pulls lifecycle stages, deals, and revenue from HubSpot, Salesforce, Close, Attio, and others, and never overwrites them. Your CRM stays the system of record; Cometly adds the attribution layer underneath.
Cometly ships two plans: Core (everything a B2B SaaS revenue team needs to attribute pipeline and revenue) and Enterprise (warehouse export, Salesforce custom triggers, advanced scale, MCP, and dedicated support). Pricing is usage-based and tailored to your existing sessions and ad spend. See /pricing for the structure and request-quote flow.
Book a demo. We'll connect your CRM, Stripe, and ad accounts and show you which campaigns drive booked demos and closed-won revenue.
