Attribution is the product
Cometly's job is to tell you which ads drove your pipeline and revenue, and to push that signal back to the ad platforms. No agents, coaching, or rep workflows bundled in.
Compare
The HockeyStack
focused alternative for attribution.
HockeyStack's current positioning is Revenue Agents for the enterprise: ML-driven deal coaching, Blueprints, and Rep/Manager surfaces. Cometly stays focused on a narrower problem: showing marketing and growth leaders exactly which ads drive pipeline and revenue, and feeding that signal back to Meta, Google, LinkedIn, and TikTok via the Conversion API.
Compared in this article
Cometly
Marketing attribution built for B2B SaaS. Pipeline, CAC, CAPI, and Stripe revenue, tied to every ad.
HockeyStack
Revenue Agents platform for enterprise B2B revenue teams, powered by a Blueprint ML model that maps how deals win.
+40%
Ad spend scaled, confidently
20%+
More conversions tracked
1–2 wks
To live attributed pipeline
Why teams switch
Why B2B SaaS teams choose Cometly over HockeyStack.
The pattern we hear from operators evaluating both: they need attribution that understands a SaaS funnel, integrates with the CRM they already run, and pushes deal-stage events back to Meta, Google, and LinkedIn with high match quality.
Built for marketers, not just enterprise revops
Drag-and-drop dashboards, customizable attribution models, and an Ads Manager designed to be opened by a growth lead or demand-gen marketer.
9.3 / 10 Meta CAPI match quality
Cometly sends 14+ parameters per Conversion API event so the ad platforms can optimize toward your real paying customers.
Two clear tiers, listed publicly
Core and Enterprise plan structures are published on /pricing. Pricing is usage-based and tailored to your existing sessions and ad spend.
Side by side
Cometly vs HockeyStack at a glance.
Below is what HockeyStack publicly advertises on hockeystack.com next to what Cometly ships.
Capability
HockeyStack
Cometly
Positioning
HockeyStack
Revenue Agents for the Enterprise
Blueprints (ML model), Odin AI Analyst, Rep Cockpit, Manager View.
Cometly
Attribution built for B2B SaaS
Pipeline, CAC, CAPI, and Stripe revenue tied to every ad.
Multi-touch attribution + buyer journeys
HockeyStack
Yes
Buyer Journeys with Flexible Attribution Modeling and Cookieless Tracking.
Cometly
Eight attribution models, switchable on the fly
First, last, last non-direct, source-specific, linear, linear paid, U-shaped, plus windows from 1 day to lifetime.
HubSpot & Salesforce CRM integration
HockeyStack
Native
Salesforce, HubSpot, ActiveCampaign, and Freshsales are all listed.
Cometly
Native, deep, two-way
Pulls MQL, SQL, opp, and closed-won and reconciles deal counts 1:1 with your CRM.
Stripe / subscription revenue per campaign
HockeyStack
Not stated on site
Cometly
Native Stripe, Paddle, and Chargebee
Every payment, subscription, trial, and refund matched to the originating ad.
Conversion API to Meta, Google, LinkedIn, TikTok
HockeyStack
Not stated on site
Cometly
9.3 / 10 match quality on Meta CAPI
14+ parameters per event across Meta, Google, LinkedIn, and TikTok.
In-app ads manager
HockeyStack
Not stated on site
HockeyStack is positioned around enterprise revenue agents and analytics.
Cometly
Yes, with cost per MQL and cost per deal
Toggle ads and update budgets without leaving Cometly.
AI chat / MCP server
HockeyStack
Odin AI Analyst
Provides marketing insights and reasons; ask, view visuals, and get recommendations.
Cometly
Ask AI plus MCP server
Plain-English questions in-app, and a public MCP server for AI agents.
Time to value
HockeyStack
"Within weeks of implementation"
Their FAQ also notes a dedicated implementation team for complex enterprise environments.
Cometly
1–2 weeks to live attributed pipeline
Pricing transparency
HockeyStack
Quote-only
HockeyStack's pricing page is a lead form, not a price list.
Cometly
Tiered plans on /pricing
Two plans (Core and Enterprise) tailored to your existing sessions and ad spend. Core ships every attribution feature without upsells.
Cometly is built for the shape of B2B SaaS. Connect Stripe, your CRM, and your ad accounts to see your funnel live in under 30 minutes.
See it on your dataBeing honest
When HockeyStack is the right fit
If you're an enterprise B2B team with hundreds of reps and you want ML-driven coaching, Blueprints, and Revenue Agents sitting on top of your CRM, HockeyStack is purpose-built for that. If what you really need is operators-grade marketing attribution that ties ad spend to pipeline and revenue, you'll get there faster on Cometly.
“Cometly has been great to work with. Their interface is very user-friendly, and the data is extremely accurate. Accurate attribution data is vital to profiting and scaling successful ad campaigns.”
FAQ
Cometly vs HockeyStack.
The questions B2B SaaS teams ask most when evaluating both platforms.
Talk to salesDoes Cometly do Revenue Agents and rep coaching?
No. Cometly is focused on marketing attribution and ad-platform optimization. We ship Ask AI for in-app questions and an MCP server so any AI agent can query your attribution data, but we don't sell rep coaching or sales execution agents.
Is Cometly only for B2B SaaS?
Cometly was built ground-up for B2B SaaS. That means multi-touch attribution across long sales cycles, deep HubSpot and Salesforce integration, Stripe revenue tied to ad sources, and Conversion API sync of MQL, SQL, and deal events.
How long does implementation take?
Most teams are live with validated channel-level pipeline within 1 to 2 weeks. The first sales cycle (typically 60 to 90 days for B2B SaaS) is when you'll have full closed-won, CAC, payback, and LTV data attributed by source.
Can I keep my CRM as the source of truth?
Yes. Cometly pulls lifecycle stages, deals, and revenue from HubSpot, Salesforce, Close, Attio, and others, and never overwrites them. Your CRM stays the system of record; Cometly adds the attribution layer underneath.
What does Cometly cost?
Cometly ships two plans: Core (everything a B2B SaaS revenue team needs to attribute pipeline and revenue) and Enterprise (warehouse export, Salesforce custom triggers, advanced scale, MCP, and dedicated support). Pricing is usage-based and tailored to your existing sessions and ad spend. See /pricing for the structure and request-quote flow.
Other comparisons
Evaluating more than one option? Most teams do.
Focused B2B SaaS attribution.
Book a demo. We'll show you pipeline by source and how to feed it back to Meta, Google, and LinkedIn in under 30 minutes.