Connects to HubSpot or Salesforce in one click
Log in once. Cometly pulls every lifecycle stage and deal automatically, with no engineering, no Zapier, no manual mapping.
Solutions / Sales-Led Growth
Know which ads
book real demos.
See the exact ads driving booked demos, qualified leads, and closed-won deals, right inside HubSpot or Salesforce. Stop losing 60% of your pipeline to “direct traffic” and start showing your CFO real ROI.
HubSpot · deal/Atlas Inc.
ATL-4291Closed-won
Deal amount
$48,000+$48K CW
U-shaped attributionCycle · 41d4 contacts
ChannelCredit%
Meta · video v3Maya · VP Mktg30%
LinkedIn · ABM displaySam · CEO30%
Google · brand searchRavi · CFO20%
Calendly · demo bookedSam · CEO20%
The 60% Problem
Get back the pipeline your CRM lost.
The Comet Pixel tracks every visitor without cookies, so it keeps working through ad blockers, sign-in flows, Calendly pop-ups, and 12-week sales cycles. Most teams move ~95% of their pipeline out of the “direct” bucket and back to the ads that actually earned it.
- Tracks every visitor with no third-party cookies needed
- Follows them across devices: phone click to laptop demo to email reply
- Saves UTMs that Calendly normally strips
- Compare first-touch, last-touch, and full-journey models in one click
Before Cometly
HubSpot last-touchDirect / Unknown60%
Google14%LinkedIn9%Meta7%Other10%
After Cometly
Multi-touch + fingerprintGoogle32%LinkedIn24%Meta19%Organic search13%
Other7%
Direct / Unknown5%
Full-funnel reporting
See the real cost of every deal, down to a single ad.
Link every stage in HubSpot or Salesforce back to the ad that started it. See what you're really paying per MQL, SQL, demo, and closed-won customer, and compare those numbers across campaigns and even individual creatives.
- Pulls deal stages and amounts straight from HubSpot
- Works with Salesforce custom triggers out of the box
- Credits the whole buying team, not just the one who filled the form
- Shows cost at every stage: lead → MQL → SQL → demo → opp → won
LinkedIn, ABM Tier 1 prospecting
Last 90 daysLeads$18 / lead
1,284
MQLs$56 / MQL
412
Demos booked$124 / demo
186
Demos attended$162 / attended
142
Opportunities$378 / opp
61
Closed-won$1,003 / customer
23
$23K spend · $312K closed-won pipeline · 13.6× LTV ROAS
What you actually get
One platform.
Every answer your team asks.
Tracks the whole buying team
B2B deals are won by groups, not individuals. Cometly credits every contact at an account back to the ad that started the journey.
Optimizes ads for booked meetings, not clicks
Push demo-booked, demo-attended, and SQL events back to Meta, Google, LinkedIn, TikTok, Microsoft, and Reddit. Cometly's enriched data routinely hits Meta's “Great” match quality tier, so the algorithms learn what a buyer looks like, not what a form-filler looks like.
Works without cookies, across every device
The Comet Pixel stitches journeys across phone, laptop, sign-in flows, and Calendly, recovering up to 95% of attribution Meta loses.
Shows real cost at every stage
Cost per lead, MQL, SQL, demo booked, demo attended, opportunity, and closed-won, broken out per campaign and per ad.
Reports your CFO will actually trust
Pipeline by source, multi-touch ROAS, sales-cycle benchmarks, and forecasts you can drop into a board deck without rework.
FAQ
What B2B teams ask before signing up.
Don't see your question below? Book a call. We focus on B2B SaaS, so we'll usually scope your setup live on the same call.
Talk to salesWe already have HubSpot attribution. Why add Cometly?
HubSpot shows you the deal once it exists. It can't tell you which ad started the conversation 12 weeks ago, especially when 60% of your traffic still shows up as “direct.” Cometly fills that gap and stays plugged into HubSpot. No migration, no double-entry.
Does Salesforce setup need a developer?
We have a direct Salesforce integration, so it depends on the complexity of your setup. In 90% of cases you're up and running the same day. For more complex lifecycle stages or custom triggers, our solutions engineer builds them with you, usually inside a week, with less than a day of dev time on your side.
How fast will we see useful data?
In the first week, you'll see which channels and ads produce qualified leads, even with a long sales cycle. Deal-stage data fills in as your normal sales cycle plays out, with every new MQL, SQL, opportunity, and closed-won deal rolling into the same dashboard as it happens.
Does this fix the Calendly UTM problem?
Yes. Our Calendly integration redirects bookings to a thank-you page on your own domain, so the UTMs stick. The Comet Pixel fires there and ties the booked demo back to the original ad.
Can we send qualified leads back to Meta and Google?
Yes. Cometly pushes MQL, SQL, demo-attended, opp, and closed-won events back to Meta, Google, LinkedIn, TikTok, Microsoft, and Reddit. The events arrive with fingerprint and hashed PII enrichment so Meta rates them as “Great.” The algorithms start chasing real buyers instead of form fillers.
Is there a minimum ad spend to make Cometly worth it?
No. Cometly's pricing is usage-based (tied to your website sessions and ad spend tier), not gated on a minimum ad spend. Teams running $2K/mo and teams running $2M/mo both get the same multi-touch attribution, CRM sync, and event sending. If you're capturing leads and want to know which ads created them, you'll see value.
Stop guessing. Start closing.
See the ads that build pipeline.
See the exact ads driving booked demos, qualified pipeline, and closed-won deals recovered from the 60% of traffic HubSpot and Salesforce currently bucket as “direct.”