Getting Started with Lead Generation Ads
1. Choose locations that are relevant to your business: When targeting potential customers, make sure the location you choose is relevant to your business. For example, if you’re selling beach apparel, it makes sense to target coastal cities like Los Angeles and Miami.
2. Leverage Geo-Fencing: With geo-fencing, you can target people who are within a certain radius of your store or office. This allows you to reach customers who are most likely to visit or purchase from your business.
3. Consider user behavior: When setting location targeting for Google Ads, consider the type of people that live in the area and what’s popular there. For example, if you’re targeting a younger demographic, focus on more densely populated areas.
4. Take advantage of seasonality: If your business experiences seasonal fluctuations in demand, make sure to take advantage of location targeting during peak times. This allows you to reach people who are more likely to be interested in your product or service.
5. Utilize competitor targeting: One of the most effective strategies for Google Ads location targeting is to target competitors’ locations. This allows you to reach people who are already familiar with your industry, and may be more likely to convert.
6. Plan ahead for holidays: If your business does a lot of holiday-specific marketing, make sure to plan ahead and target locations that are likely to experience a surge in demand during the holiday season. This will help you stay competitive and maximize returns on your ad spend.
7. Monitor ROI: Last but not least, it’s important to monitor the ROI of your location targeting efforts.
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