Getting Started with Lead Generation Ads
1. Identify relevant keywords: To get the best results from keyword research for a Google Ads campaign, take some time to identify relevant keywords that are related to your business and industry. Use tools such as Keyword Planner or more advanced ones like SEMrush to find out which search terms people are using when they look for products or services like yours.
2. Set up keyword match types: Keyword match types are important for your Google Ads campaign, as they will determine when and where your ads appear. Consider setting up broad matches to cover the widest range of queries, phrase matches to narrow down searches and exact matches for a more precise targeting.
3. Do competitor analysis: To find out which keywords your competitors are targeting, use the AdWords Keyword tool or look at their Google Ads campaigns. This can give you an idea of what words and phrases you should be focusing on to reach similar audiences.
4. Take advantage of long-tail keywords: Long-tail keywords are those that consist of three or more words and usually have lower search volumes. They are often cheaper to target than single-word keywords, but still provide good results as they can be much more specific and tailored to a certain product or service.
5. Keep track of your performance: Once you've started running your Google Ads campaigns, it's important to keep a close eye on their performance. Use the Search Terms report to find out which search terms are resulting in clicks and conversions, so you can adjust your campaigns accordingly. The Keyword Performance report also gives an overview of how well each keyword is performing and helps identify new opportunities for improvement.
6. Make use of negative keywords: Negative keywords are an essential part of your Google Ads campaign, as they help you eliminate irrelevant search queries and save on wasted spend. Take some time to identify words and phrases that are not relevant to your ads and add them to the negative keyword list. This will ensure that your ads only appear for the most relevant searches.
7. Update regularly: Keyword research is an ongoing process, so it's important to keep track of changes in search trends and update your campaigns accordingly. Use tools like Google Trends or the AdWords Keyword Planner to monitor shifts in keyword popularity and make sure your campaigns stay up-to-date.
By following these tips, you can ensure that your Google Ad campaigns are targeting the right keywords and optimizing their performance. Doing keyword research can be a time-consuming process, but it's well worth the effort when it comes to improving your results. With some dedication and planning, you'll be able to create highly effective campaigns that reach the right audiences.
Need expert Google Ads help? Get a free Google account audit from Clicks Geek.
