Google Ads
Stitch Google Ads spend to actual revenue across every campaign type.
Track Search, Performance Max, Display, Video, Discovery, and Shopping campaigns in Cometly with clean URL-parameter tracking. Send conversions back via the Google Conversion API so Smart Bidding optimizes toward paid customers, not just leads.
- Real-time event sync
- Stitched to original ad click
- Multi-touch attribution applied
Why teams plug in
Google Ads.
Every Google Ads event flows into Cometly with the original visitor journey attached, so attribution lines up with the systems your team already trusts.
- Coverage for Search, PMax, Display, Video, Discovery, and Shopping
- URL-parameter tracking that doesn't reset the learning phase
- Server-side Google Conversion API for privacy-resilient match
- Adjust budgets and pause underperformers without leaving Cometly
Connect in minutes.
The Google Ads integration uses OAuth. Most teams have data flowing in less than five minutes, with no engineers required.
Full setup guide- Connect Google Ads inside Cometly's Apps & Integrations.
- Append Cometly tracking parameters to your campaign tracking template.
- Enable the Google Conversion API for the conversions you want to send back.
- Map Cometly events to Google conversion actions.
- Confirm conversions land in Google Ads with healthy match rates.
Other integrations to plug in.
Sync Meta Ads spend, leads, and conversions in real time, both directions.
Track LinkedIn Ads, Lead Gen Forms, and pipeline impact in one tool.
Track TikTok Ads in real time and feed qualified conversions back.
Track Facebook campaigns, leads, and conversions inside one ads manager.
See Google Ads attribution live.
Book a 30-minute demo. We'll wire Google Ads up to your stack on the call and show you what real attribution looks like.