7i7® Transforms Ad Strategy with Customer Journey Visibility and Cometly AI

As the CEO of 7i7®, Vincent Jureczek runs a creative-first, performance-driven agency that relies heavily on tracking, attribution, and customer behavior to inform campaign strategy. But despite spending heavily across platforms, his team lacked a clear and consistent view of the full customer journey.

“We were scaling ad spend, but tracking was fragmented. We couldn’t get a reliable read on which customer journeys actually led to conversions — and which didn’t.”

Without reliable cross-platform attribution and journey tracking, they struggled to:

• Understand where users were dropping off
  
• Visualize the full conversion path
  
• Confidently report and scale campaigns based on user behavior
  

It made optimization harder. Budget decisions were less certain. And ultimately, growth was slowed by incomplete visibility.

Vincent implemented Cometly as a way to centralize attribution and visualize the complete customer experience — from ad click to conversion.

• Customer Journey View: Gave real-time insights into the exact steps users took before converting
  
• Conversion API (CAPI): Sent high-quality event data back to ad platforms to improve performance
  
• Custom Source Tracking: Helped pinpoint which channels, campaigns, and creative drove the most valuable leads
  
• Smart KPI Dashboard: Delivered a streamlined view of all major metrics in one place
  

“The lead journey feature alone was a game changer. Seeing the entire user flow — not just last-click data — helped us make much better decisions.”

Cometly replaced messy spreadsheets and scattered analytics with one clean, intelligent system that told the whole story.

With Cometly live, the 7i7® team was finally able to:

• Map full customer journeys across platforms and sources
  
• Track and compare attribution models in real time
  
• Push higher-quality conversion data back into ad platforms
  
• Scale winning creative with confidence
  

“The tracking is incredibly accurate, and it’s simple to install. It works exactly how you'd expect — which is rare these days.”

Campaign decisions are now driven by real user behavior, not just surface-level metrics. This has allowed the agency to scale spend more profitably and predictably than ever before.

When Cometly AI launched to early access users, Vincent and his team were among the first to dive in. The goal: to combine deep analytics with fast, AI-powered insights that would improve ad decision-making in real time.

“We use Cometly AI to run better ads and make even better decisions. It’s like an extra team member — always on, always analyzing.”

Now, instead of digging through data manually, Vincent simply asks Cometly AI things like:

• “Which creatives are converting at the highest rate this week?”
  
• “Where are leads falling off in the journey?”
  
• “Which campaigns should we pause or scale?”
  

The AI delivers instant answers based on their actual Cometly data — allowing the team to move faster, iterate smarter, and get from question to decision in seconds.

“We’re hyped about what this tool can do. It already helps us work smarter and faster — and we’re just scratching the surface.”

They’re even planning to integrate Cometly AI more deeply into their internal processes — turning it into a daily habit across the team for strategy, reporting, and optimization.