80Eighty Scales with Confidence by Replacing Facebook’s Flawed Data with Cometly

80Eighty is a high-growth e-commerce brand known for their car giveaway campaigns that blend adrenaline and lifestyle into a powerful direct-to-consumer model. With millions spent on Meta Ads alone, the stakes are high, and the need for accurate data is even higher.

But their team kept running into the same wall: inconsistent ad performance reporting.

“We were constantly second-guessing the numbers Facebook was giving us. It just didn’t line up with reality.”
— Danny Schmucker, Co-Founder at 80Eighty

From fluctuating CPA metrics to unreliable ROAS figures, Meta’s data left their team guessing more than scaling. As ad spend increased, so did the risks of wasted budget, and the urgency to find a better attribution solution.

They needed a source of truth. One that matched what they saw in their backend and could guide confident optimization.

80Eighty implemented Cometly to cut through the noise and take back control of their marketing decisions.

Here’s how Cometly transformed their tracking and attribution:

• Server-Side Tracking via Conversion API
  Cometly’s CAPI integration helped feed clean, first-party data back into Meta — reducing dependence on pixel-only data and bypassing iOS/privacy blind spots.
  
• Reliable Attribution That Matches Backend Metrics
  No more guesswork. Cometly’s reporting mirrors actual sales data, giving the team true clarity on ad performance.
  
• A Dashboard the Team Actually Uses
  With Cometly’s intuitive interface, Danny and his team rely on Cometly daily — not Ads Manager — to monitor performance and make decisions.
  

“We only look at Cometly data now to make ad decisions, not Facebook’s.”
— Danny

The shift gave 80Eighty a new level of control. They could finally analyze campaign effectiveness with real confidence and move faster on optimization decisions.

Since switching to Cometly, 80Eighty has:

• Decreased their Cost Per Acquisition
  By knowing exactly which campaigns were underperforming, they could cut wasted spend fast.
  
• Increased ROAS with Smart Budget Allocation
  Accurate insights led to doubling down on proven adsets and creative, driving higher returns.
  
• Saved Time with Better Support & Simplicity
  Cometly’s support team quickly helped implement best practices and answer questions — a refreshing change from typical ad tools.
  

“The customer support is amazing. You can tell they actually want to help you improve your ads.”
— Danny

It’s not just better data, it’s a better experience across the board.

With Cometly AI, 80Eighty is able to instantly identify what’s working, what’s underperforming, and where budget should go next, without the manual spreadsheet grind.

Instead of digging through Facebook Ads Manager and stitching together Excel reports, Danny now just asks questions like:

• “What’s my most profitable campaign this week?”
  
• “Where are we overspending with low ROAS?”
  
• “What audiences are generating the highest quality conversions?”
  

The AI layer gives the team fast answers and action steps, so they can scale up winners and shut down losers in real time.