AdOutreach Uses Cometly to Unlock Accurate Attribution and Scale Campaigns With Confidence

AdOutreach is a high-performance agency that helps brands scale with YouTube Ads and performance marketing strategies. Their reputation is built on results — and the team’s ability to optimize campaigns based on what’s actually working. But that became increasingly difficult in today’s fragmented attribution environment.

With platform inflation, cookie loss, and unreliable conversion reporting, the media buying team faced a frustrating problem: they couldn’t trust the data from ad platforms alone.

Without an accurate view of true performance, it became nearly impossible to:

• Scale winning campaigns with confidence
  
• Pinpoint which touchpoints were driving conversions
  
• Know where budget was being wasted
  
• Track CPA and ROAS accurately across offers
  

The team needed a solution that could cut through the noise and give them a real source of truth for attribution.

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When AdOutreach brought in Cometly, the difference was immediate. They finally had the clarity and control they were looking for.

Accurate Attribution
Cometly tied ad performance directly to actual business outcomes — not inflated platform claims. This allowed the team to make fast, data-driven decisions with confidence.

Customer Journey View
The team could visualize exactly how prospects engaged across the funnel — giving full visibility into what ads and touchpoints were creating revenue, not just clicks.

Centralized Ad Insights
Cometly replaced scattered reports and guesswork with a unified interface for reviewing, analyzing, and acting on campaign data.

“Accurate attribution. That’s the bottom line for us.”
— Trevor Holmeyer, Head Media Buyer at AdOutreach

This shift gave their team a new level of clarity, precision, and speed — and it’s transformed how they manage and scale campaigns.

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With Cometly in place, the AdOutreach team has unlocked key wins across every stage of their ad strategy:

• Replaced inflated ad platform metrics with real, backend-aligned performance data
  
• Improved CPA tracking to more accurately reflect customer acquisition efficiency
  
• Increased confidence in scaling campaigns — without second-guessing
  
• Dramatically reduced time spent pulling and validating attribution reports
  
• Gained real-time clarity on what’s working and what’s not
  

By turning Cometly into the brain behind their media buying, the team at AdOutreach now has full confidence in their data — and full control over their ad strategy.

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In addition to Cometly’s core tracking and reporting features, the AdOutreach team is now actively using Cometly AI to gain an edge.

Rather than sifting through reports or waiting for analysts to flag issues, their team now relies on AI-powered insights to highlight:

• Which campaigns are delivering the highest return right now
  
• Where ad spend is being wasted on underperforming segments
  
• How creative performance trends are evolving across different audiences
  
• Which accounts or ad sets need attention today
  

By simply asking Cometly AI a question — like “Which campaigns are over budget but underperforming?” — the team gets instant answers, backed by real-time data. No more digging, pivot tables, or spreadsheet wrangling.

“The AI makes it so much easier to spot what’s working, what’s not, and where to focus next. It’s like having a second brain constantly looking for opportunities.”
— Trevor Holmeyer, Head Media Buyer at AdOutreach

This AI-powered layer is helping AdOutreach scale faster, cut waste earlier, and find growth levers they might have missed otherwise, all without the typical bottlenecks.