Alvaro Berrios Digital Scales Client Results with Confidence Using Cometly + AI

As an agency owner managing multiple client accounts, Alvaro Berrios needed to make fast, high-stakes decisions — about budgets, scaling, creative, and channel strategy. But there was one thing standing in the way: attribution uncertainty.

“I needed to know with confidence which ads and campaigns were driving real results — especially when managing multiple clients across different industries.”

Without accurate attribution:

• Scaling successful campaigns felt risky
  
• Reporting results to clients was often met with skepticism
  
• Optimization became reactive, not proactive
  
• There was always a fear something important was being missed

In the agency world, confidence is currency — and without trusted attribution, it’s hard to scale performance or maintain client trust.

Alvaro implemented Cometly to serve as the backbone of his ad strategy and client reporting process, and it immediately solved the problems that were holding him back.

• Accurate Attribution: Provided a reliable read on which ads and platforms were driving actual results
  
• Conversion API (CAPI): Helped push clean, server-side data back into Meta for better optimization
  
• Report Builder: Delivered tailored performance summaries for multiple client accounts without relying on ad platform dashboards
  

“It’s just given me so much more confidence that I’m making the right decisions.”

Even when clients questioned the numbers, a deep dive with Cometly would validate the data every time — reinforcing its credibility and becoming a powerful asset in client communication.

Since implementing Cometly across client accounts, Alvaro has seen:

• Successful scaling of client campaigns, backed by reliable attribution
  
• Improved communication with clients, even in complex attribution discussions
  
• Elimination of false positives from platforms like Meta, where inflated metrics often skew performance views
  
• A more efficient agency workflow, supported by consistent, transparent reporting
  

“Several clients have questioned the numbers — but every time we dig in, Cometly proves itself right. That level of confidence is everything.”

For Alvaro, the real value lies in knowing he’s always working with true performance data — even when managing dozens of moving parts.

As an early user of Cometly AI, Alvaro found a critical use case almost immediately: flagging insights and trends across multiple accounts that might otherwise slip through the cracks.

“As an agency owner managing multiple accounts, it’s easy to overlook things. I think Cometly AI will help me catch what I might have missed.”

Now, instead of combing through each account’s data or waiting on reports, Alvaro can ask:

• “Which campaigns across my clients had the biggest ROAS drop this week?”
  
• “Which accounts are scaling profitably right now?”
  
• “Are there any ad sets with poor attribution consistency?”
  

The AI acts like a second set of eyes — scanning everything and surfacing what matters most. That means fewer surprises, faster fixes, and better outcomes across every account he manages.