BionicWP Gains Full Funnel Visibility with Cometly + AI

As the founder of BionicWP, Michael Borgelt understands the importance of data — not just technical performance data on websites, but also marketing performance across the entire funnel. And before Cometly, that funnel was incomplete.

Michael was missing clear visibility into:

• How users moved through the marketing journey
  
• Where conversions were truly coming from
  
• Which campaigns deserved more budget — and which didn’t
  

“We didn’t have a clear way to track our full ad funnel. I couldn’t tell where leads were falling off, or what actually converted them. Without that, you’re spending money without a strategy.”

This lack of clarity made it hard to scale paid efforts confidently — and even harder to identify which campaigns or sources were contributing the most to revenue.

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BionicWP implemented Cometly with a specific goal: gain end-to-end visibility into how their paid ads were performing.

• Funnel Analytics: Provided the missing clarity around how prospects moved through the funnel and where drop-offs occurred
  
• Report Builder: Gave Michael and his team a customizable, centralized place to monitor key metrics
  
• Cross-Platform Attribution: Unified the fragmented view across multiple ad channels
  

“Once we had Cometly in place, we were finally able to track the data we needed. We could see exactly how people were converting — not just that they converted.”

Instead of piecing together multiple dashboards or CSV exports, Michael had one system that showed him exactly what was working at every stage of the journey.

With Cometly, BionicWP now has:

• A single source of truth for campaign performance
  
• Visibility into each stage of the funnel
  
• Better strategic direction when allocating budget
  

That clarity turned vague performance discussions into confident decisions — allowing Michael to be more hands-on with performance analysis, while trusting the data.

“The ability to manage everything inside Cometly is what makes the difference. No more jumping between tools. It’s all there, and it’s all accurate.”

For a performance-minded founder like Michael, the improved reporting has become a daily part of how BionicWP optimizes spend and strategy.

After gaining early access to Cometly AI, Michael took things a step further.

Instead of just pulling reports manually, he started using the AI to ask deeper questions about his Facebook ad performance and get actionable answers in real time.

“I use Cometly AI to analyze data from Facebook and make smarter business decisions. It’s like having a performance strategist I can talk to whenever I want.”

Cometly AI allowed Michael to skip the digging and go straight to insights like:

• “Which campaigns are driving the most revenue right now?”
  
• “Where is my cost per lead increasing and why?”
  
• “Are there any drops in conversion rate I should be aware of?”
  

Having the AI layer directly within Cometly meant faster decisions, less guesswork, and tighter campaign control — all from a single source of data truth.

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