Clever Photographer Scales Ad Performance with Accurate Attribution & Full-Funnel Visibility Using Cometly

Clever Photographer Limited offers high-value photography education and digital products to creatives around the world. But like many online education brands, Jakub Bors and his team were struggling with inconsistent ad performance and a lack of reliable reporting.

“We were scaling campaigns across Meta and Google, but the numbers just weren’t lining up. It was difficult to trust the data enough to make confident decisions about where to put budget.”

In particular, Jakub lacked:

• A single source of truth for campaign performance
• Reliable attribution across multiple ad platforms
• Clear visibility into the actual journey customers took before purchasing

Without these pieces in place, even high-performing campaigns felt like educated guesses — not data-driven decisions.

To solve these issues, Jakub implemented Cometly across Clever Photographer’s ad stack.

The results were immediate and meaningful.

Here’s what changed:

• Accurate Attribution: Cometly’s advanced tracking resolved inconsistencies across Meta and Google, giving Jakub a reliable read on ROAS and CPA.
• Conversion API (CAPI): High-quality, server-side data fed back into the ad platforms — improving reporting accuracy and ad performance.
• Customer Journey View: Provided a detailed visual of the full user path, from click to purchase — enabling smarter creative and retargeting decisions.
• Cometly Ads Manager: Streamlined campaign management and reporting into a user-friendly platform built for marketers.

“I can make better decisions about ads using accurate reporting and attribution. Cometly gives me a level of clarity I’ve never had before.”
— Jakub Bors, Director at Clever Photographer

The standout feature?

“I appreciate the Customer Journey View — it clearly shows where customers come from and how I can enhance our interactions with them. It’s incredibly powerful.”
— Jakub

With Cometly in place, Clever Photographer Limited gained the tools needed to scale smarter:

• Trusted ad performance data across platforms
• Visibility into which campaigns and creatives actually drive revenue
• Confidence to reallocate spend and test new audiences
• Better insights into what messaging works at each customer journey stage

Jakub now runs his ad operation with clarity, confidence, and a framework that supports growth.

As a lean operation, Jakub appreciates anything that helps him move faster — and Cometly AI delivers just that.

“Instead of manually digging through data or guessing what needs to change, Cometly AI helps us identify what’s working and what’s not — instantly. It’s like having a performance analyst on my team 24/7.”

With Cometly AI, Jakub can ask questions in plain English — like:

• “Which adset is wasting budget right now?”
• “What’s driving the highest lead-to-purchase rate?”
• “What trend should I act on this week?”

The AI layer makes it easier than ever to stay focused on scaling — without the spreadsheet overwhelm.