How Cleverly Boosts Booked Call Attribution and Ad Efficiency

Cleverly helps B2B companies book more sales calls through LinkedIn and outbound advertising — but internally, their own ad attribution was falling short. As Marketing Director, Dharmil Parekh needed to track ad performance down to booked calls, not just clicks and impressions.

“Attribution was our biggest challenge. We couldn’t clearly tie booked calls back to specific campaigns, which made it hard to optimize and scale the right ads.”

Without proper attribution:

• It was difficult to know which campaigns led to actual pipeline
  
• Optimizations were based on superficial metrics
  
• Valuable insights were missed due to unclear tracking across platforms
  
  

And for a performance-driven agency like Cleverly, every wasted click or missed insight meant missed revenue.

Dharmil implemented Cometly to fix the attribution breakdown and unlock clear tracking between ad campaigns and booked sales calls.

• Accurate Attribution: Delivered full-funnel clarity, showing exactly which ads led to booked appointments
  
• Conversion API (CAPI): Fed server-side event data back into Meta and other platforms, improving ad delivery and data reliability
  
• Cometly Ads Manager: Replaced fragmented reporting with a unified view of what was really driving performance
  
  

“Cometly gave us the ability to optimize based on booked calls — not just top-of-funnel activity. That changed the way we run campaigns.”

With Cometly in place, the Cleverly team could finally see beyond vanity metrics and focus on what truly mattered: which campaigns generated real pipeline.

The benefits were clear and immediate:

• Improved attribution on booked calls, providing clear feedback on campaign effectiveness
  
• Better ad optimization decisions based on actual lead generation, not just CTRs or CPMs
  
• Increased ad efficiency — more qualified calls, less wasted spend
  
• Streamlined decision-making across campaigns and creative variations
  
  

“With Cometly, we’re making decisions based on true performance. We’ve significantly increased ad efficiency across the board.”

Instead of running blind or relying on assumptions, Dharmil and his team now had the attribution tools they needed to optimize fast, scale confidently, and grow smarter.

With early access to Cometly AI, Dharmil took the next step — using AI to interpret performance trends and make smarter calls, faster.

Now, instead of manually digging through campaign reports or comparing attribution windows, he simply asks:

• “Which campaigns led to the most booked calls last week?”
  
• “Where is our cost per call rising?”
  
• “Which audiences are converting best across platforms?”
  
  

“We use Cometly AI for ad optimization and decision-making. It turns our data into insights — and our insights into action.”

Cometly AI is now embedded into Cleverly’s performance workflow, giving Dharmil real-time guidance that helps him act on attribution trends instantly — without having to wait for weekly reporting cycles.