Companio AI Finds Its Attribution "Source of Truth" with Cometly

As an AI-powered coaching platform, Companio AI runs sophisticated ad funnels to attract leads. But like many modern companies, they faced two major issues: inconsistent performance data and not enough time to dig through it.

“Between trying to evaluate lead quality and manually check attribution across tools, we never felt fully confident in the results we were seeing,” Matthew Potts, Co-founder of Companio AI.

Their primary challenges:

• Lead quality signals were fuzzy, making it hard to optimize top of funnel
• Facebook’s attribution felt off, especially for longer journeys
• Analyzing performance daily was too time-consuming
• No single source of truth for what was working (or not)

With scaling on the horizon, the team needed a tool that could reduce the chaos, speed up insights, and increase confidence in every decision.

Matthew brought in Cometly as the centralized tracking and optimization platform — and it quickly became the team’s go-to for reliable attribution and performance clarity.

Key features that made an impact:

• Accurate Attribution: Unified the data between front-end ads and back-end lead outcomes.
• Conversion API (CAPI): Sent clean, server-side event data back to Facebook for better signal tracking and ad delivery.
• Customer Journey View: Provided a full look at how each lead converted — from first touch to final action.
• Lead Quality + Match Score Clarity: Helped diagnose which campaigns were bringing in the right leads, not just the most.

“I see Cometly as the ultimate source of truth for my business,” said Matthew. “That’s an invaluable feeling when you're trying to scale something fast.”

With Cometly fully implemented, the Companio AI team no longer wastes time second-guessing their data.

They can:

• Make decisions faster with real-time clarity
• Spot performance issues before they snowball
• Understand which campaigns are attracting quality leads
• Optimize budget allocation with far more precision

“It reduces confusion and overwhelm when making decisions,” Matthew added. “Now I know exactly what’s working and what’s not — every single day.”

Cometly AI now gives Companio instant access to insights without manual digging. Instead of combing through dashboards or waiting for weekly reporting, Matthew can simply ask:

• “Which campaigns are bringing in the highest-quality leads this week?”
• “Are any adsets wasting spend?”
• “Where should I shift budget right now?”

AI-powered analysis helps him make these calls faster and with more confidence, even during rapid growth phases.

“Cometly AI helps me understand what’s working on a daily basis — without the overwhelm. It’s like having a performance analyst always on call.”