A conversation with:
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A conversation with:
As Revenue Operations Director at Design Pickle, Wyatt Borchetta-Platt sits at the intersection of marketing, performance, and leadership. While the team had been scaling paid ads aggressively, reporting attribution accurately — and clearly — remained a major challenge.
“We needed a way to show which campaigns were really driving inbound demo completions. Attribution was scattered, and the platform data didn’t go deep enough.”
The marketing team could see performance inside the ad platforms, but translating that data into executive-level insights — and unlocking more budget from leadership — required proof that wasn’t always easy to get.
Wyatt needed to:
Wyatt brought in Cometly to act as a source of truth for paid marketing attribution and reporting — and the results were immediate.
“It directly impacted the way we scale our ad spend. Because we had clean attribution, we could unlock additional budget with confidence.”
With Cometly in place, Wyatt could now connect the dots between spend and pipeline — and make a clear case for which campaigns deserved more investment.
Design Pickle’s marketing and RevOps teams began using Cometly daily to drive better results. Since implementing it, they’ve been able to:
“Cometly’s reporting is simple, accurate, and executive-ready. It’s helped us grow faster by showing where we’re winning — and where we’re wasting spend.”
When Cometly AI launched, Wyatt immediately saw its potential — not just for marketing analysts, but for revenue leaders who needed quick insights without digging through dashboards.
Now, instead of waiting on reports or running manual queries, Wyatt uses Cometly AI to:
“We use Cometly AI to provide executive insights into ad performance — and that helps us scale spend and prioritize the right campaigns.”
The AI has become a force multiplier for the RevOps team — helping Wyatt bridge the gap between performance data and strategic decision-making.
