How Alícia Félix Used Cometly to Scale Pedro Adao’s Million-Dollar Challenge Funnel

When Alícia Félix was handed the reins to scale one of Pedro Adao’s top-performing challenge funnels, the mission was clear: grow it fast, profitably, and with precision.

The problem?

Attribution.

“I didn’t just want to track leads. I needed to know what was making money. We couldn’t afford to scale blindly.”
— Alícia Félix

Pedro’s challenge funnel was already converting, but the team lacked a reliable system to tie backend revenue to front-end ads. Platforms like Meta inflated results. Attribution tools felt clunky or unreliable.

And without accurate ROAS and CPA metrics, scaling confidently felt nearly impossible.

Alícia turned to Cometly to solve the attribution gap — and it instantly became the brain of the entire campaign.

Here’s how Cometly transformed their process:

• Accurate Attribution
  Cometly clearly showed which campaigns, adsets, and creatives were driving actual purchases — not just opt-ins.
• Full Funnel Visibility
  The team could see performance from click to lead, booked call, sales call, and payment — all within a single dashboard.
• Budget Optimization
  With clear CPL and ROAS insights, Alícia could confidently scale winners and cut underperformers fast — without second-guessing.

“When I look at Cometly, I see the truth. No fluff, no inflated numbers — just real insights I can act on.”
— Alícia Félix

With Cometly, ad decisions became data-driven instead of emotional. Scaling became surgical.

Alícia used Cometly to scale Pedro Adao’s challenge funnel to:

• $1.2M in revenue
• $320k in tracked ad spend
• 73% show rate for sales calls
• Profitable CPL and cost per sale metrics — tracked in real time

And all of it was attributed and validated through Cometly.

The result wasn’t just a million-dollar funnel — it was a system for repeatable, predictable paid growth.

“Cometly gave us the clarity to double down on what worked — and the confidence to scale hard, fast, and profitably.”
— Alícia Félix

Today, Alícia uses Cometly AI to go beyond data — and into decision-making.

Instead of manually pulling reports or sifting through Ads Manager, she simply asks:

• “Which campaign is performing best right now?”
• “Where are we overspending?”
• “Which ads should we pause immediately?”

Cometly AI gives her instant, actionable insights — helping her move fast, stay focused, and scale without burnout.

“If I had Cometly AI earlier, I would’ve scaled even faster. It’s like having a full-time analyst in your pocket.”
— Alícia