IndeVets Uses Cometly to Solve Cross-Device Attribution and Unlock Data-Driven Growth

IndeVets is a fast-growing platform that connects veterinarians with clinics in need of flexible, reliable staffing. Their marketing team runs campaigns across multiple platforms and devices, with a growing investment in digital advertising.

But with all that growth came a major bottleneck: they couldn’t trust their attribution data.

“Cross-device attribution was a nightmare. Between Facebook Ads Manager, HubSpot, and our backend CRM, nothing matched up.”
— Tyler Walton, Senior Director of Growth Marketing at IndeVets

Touchpoints were missing. Conversion events were inconsistent. Attribution reports across platforms often contradicted each other — making it nearly impossible to confidently analyze results or optimize campaigns.

IndeVets was flying blind when it came to knowing what was actually working and what wasn’t.

That’s when the IndeVets team implemented Cometly as their new source of truth for performance marketing data.

Here’s how Cometly solved the problem:

• Accurate Attribution: Unified and deduplicated touchpoints across devices, sessions, and platforms — so the team could finally see real conversion paths.
• Cometly Ads Manager: Replaced the confusing native dashboards with a streamlined, intuitive UI that gives IndeVets full control over performance data.
• Cross-Device Tracking: Cometly stitched together touchpoints that were lost in HubSpot and Meta’s native reporting tools.

“With Cometly, we’re catching user touchpoints that HubSpot and Facebook Ads Manager just miss. That alone is game-changing.”
— Tyler Walton

For the first time, the IndeVets team was able to trust the data in front of them — and that made all the difference.

With Cometly in place, the IndeVets growth team now has the confidence to make smarter, faster marketing decisions.

Here’s what changed:

• Attribution is no longer a guessing game — it’s a competitive advantage
• Ads are optimized based on true performance, not estimated or duplicated conversions
• Campaign reviews and strategic adjustments now happen with speed and clarity
• No more cross-platform attribution confusion

“We feel confident in our data-driven decision making now. Cometly gives us the clarity we were missing.”
— Tyler Walton

For a company scaling across multiple markets with a complex sales funnel, that kind of insight is priceless.

To add even more firepower, the IndeVets team is now leveraging Cometly AI to get instant, actionable insights — without manual number-crunching.

Instead of sifting through dashboards and reports, Tyler and his team ask questions like:

• “Which campaigns are driving net new clinic signups this week?”
• “Where are we losing attribution due to cross-device drop-off?”
• “Which creative themes are outperforming in cost-per-qualified lead?”

Cometly AI transforms hours of data analysis into quick, strategic insight. It helps the team move faster, test smarter, and scale with more precision than ever before.