MindPath Transforms Ad Reporting & Attribution with Cometly AI

MindPath, a leading mental health and wellness provider, runs digital campaigns to generate leads and grow its revenue. But before Cometly, understanding which ads were actually driving results was a major headache.

“Attribution, revenue, ROAS, leads — everything felt disconnected. We didn’t have one place we could trust to make clear decisions.”
— Giuseppe Di Lascia, CEO of MindPath

With multiple platforms in play and limited tracking accuracy, Giuseppe lacked:

• Clear visibility into which campaigns drove high ROAS
• A way to reliably connect ad spend to actual business outcomes
• A centralized system for daily ad performance tracking

After implementing Cometly, the experience completely shifted. Giuseppe finally had a dependable tool for attribution, reporting, and decision-making — all in one dashboard.

Here’s what MindPath gained with Cometly:

• Accurate Attribution: Tracked conversions correctly across channels
• Customer Journey View: Understood lead behavior and conversion paths
• Custom Source Tracking: Identified true sources of revenue and leads
• Conversion API: Sent server-side data back to platforms like Meta for better optimization
• Report Builder: Created on-demand reports tailored to business goals

“I use it every day for attribution and reporting. It’s changed our entire experience.”
— Giuseppe

Instead of relying on incomplete or inflated data from ad platforms, MindPath now operates with crystal-clear visibility.

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With Cometly powering the backend, Giuseppe can now:

• Monitor performance daily and make faster optimizations
• Identify high-performing sources and eliminate waste
• Accurately measure revenue and ROAS down to the ad level
• Confidently scale what’s working based on real numbers

“The attribution accuracy is game-changing. I finally feel confident making data-backed decisions.”
— Giuseppe

With Cometly AI integrated into the workflow, Giuseppe no longer wastes hours combing through reports or spreadsheets.

Instead, he simply asks:

• “Which campaigns are generating the highest ROAS right now?”
• “Where is lead quality dropping off?”
• “Which source should I scale this week based on revenue impact?”

Cometly AI now acts as Giuseppe’s daily assistant — helping him monitor MindPath’s full ad stack, catch anomalies, and make smart decisions faster than ever.