Pennie Gains Deeper Ad Performance Clarity and ROI Insight with Cometly + AI

As the owner of Pennie, Geoff Harris manages a high volume of marketing campaigns designed to acquire users at scale. But with so many campaigns running at once, he struggled to gain a clear picture of which ads were actually delivering return on investment — and which were quietly wasting budget.

“We needed a deeper understanding of which ads were high ROI. Without that, it was hard to make informed optimization decisions.”

His team was running a wide variety of campaigns — across different platforms, formats, and targeting structures — but lacked a centralized view to:

• Accurately measure ROI across all campaigns
  
• Identify high-performing vs. underperforming ad groups
  
• Confidently optimize spend without relying on incomplete in-platform data
  

In a fast-moving performance environment, that lack of clarity was a major bottleneck.

To bring clarity and control to their campaign structure, Geoff implemented Cometly to centralize attribution and surface ROI across all ad channels.

• Accurate Attribution: Gave Geoff a reliable view of which ads, sources, and campaigns drove real results
  
• Unified Reporting: Replaced the need to dig through multiple dashboards by consolidating key performance metrics into a single view
  
• At-a-Glance Campaign Monitoring: Made it easier to spot high-ROI campaigns and scale them, while cutting the ones that didn’t perform
  

“Cometly helped us get a deeper understanding of which ads are delivering — and just as importantly, which ones aren’t.”

What was once guesswork became clear, actionable data — helping Geoff and his team optimize faster and spend more intelligently.

With Cometly powering attribution and reporting, Pennie has seen major improvements:

• Clearer ROI tracking across a large volume of campaigns
  
• Ability to optimize spend quickly, based on real performance
  
• Better alignment between ad spend and revenue growth
  
• Less reliance on inconsistent native platform reporting
  

“Yes — Cometly absolutely improved how we track and scale our ad efforts.”

With greater clarity came greater confidence — and that meant better decisions, faster iterations, and more profitable scaling.

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As part of Cometly’s AI early access group, Geoff immediately saw value in using Cometly AI to stay on top of their massive campaign load without having to review each campaign manually.

“We run a large number of campaigns, and Cometly AI helps us monitor them more effectively.”

Instead of combing through spreadsheets or dashboards, Geoff can now simply ask:

• “Which campaigns have seen the biggest drop in ROI this week?”
  
• “Are there any high-spend campaigns with low conversion rates?”
  
• “What’s the most efficient campaign in the last 7 days?”
  

Cometly AI scans the data, surfaces trends, and delivers insights instantly — giving Geoff a powerful new advantage in managing performance at scale.

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