A conversation with:

Andrea Rdzak

Co-Founder, Rise Up Marketing

The Challenge: Attribution Gaps Were Hurting Client Confidence

As a lean, high-performance marketing agency, Rise Up Marketing works with clients that expect clear ROI and fast results. But Andrea Rdzak, the agency’s co-founder, was hitting a wall: attribution gaps.

Before using Cometly, Andrea struggled with:

  • Unreliable platform-reported data
  • Inability to tie ad spend directly to client revenue
  • Difficulty convincing clients to increase budgets
“We were desperate for true attribution. We needed to close the feedback loop between ad campaigns and client results. Without it, we were constantly justifying ad spend without clean proof.”

And as a small team, time was another constraint. Andrea was doing most of the optimization work herself across multiple client accounts — which meant every hour lost chasing data or making educated guesses was a hit to efficiency and results.

The Solution: Cometly as the New Core of the Tech Stack

When Andrea discovered Cometly, it was clear from the start: this wasn’t just another attribution tool. It became the centerpiece of the agency’s data operations.

  • Accurate Attribution: Cometly became their daily source of truth for what was working across platforms.
  • Conversion API: Enabled stronger tracking signal to ad platforms, improving performance and attribution.
  • Report Builder: Replaced spreadsheets with beautiful, flexible reporting the team and clients could trust.
  • Day-to-Day Use: Cometly became the daily operating system for campaign monitoring and client communication.
“We use Cometly every single day now, for every single client. It’s not just a dashboard — it’s our main reporting tool.”

One of the biggest wins? Andrea saw fewer objections from clients around increasing ad budgets — because she could finally show, with data, that their spend was working.

“We’ve had WAY less pushback from clients on ad spend because we can now directly correlate performance with results. That trust alone is worth it.”

The Results: Higher Client Trust, Less Wasted Time

Thanks to Cometly, Rise Up Marketing:

  • Cut optimization time dramatically
  • Improved attribution accuracy across all accounts
  • Built trust with clients who now see exactly what they’re paying for
  • Closed the loop on campaign performance and outcome

Andrea no longer spends hours trying to explain attribution — the results speak for themselves.

“The setup was easy, and the customer support has been incredible. But the biggest value? I can now optimize faster and get better results, even as a solo operator on the fulfillment side.”

How Cometly AI Became Andrea’s Secret Weapon

As an early access user, Andrea quickly integrated Cometly AI into her workflow — especially since she was already feeding Cometly data into ChatGPT manually before the feature existed.

Now, instead of switching tools or prompting external AI, she simply asks Cometly AI directly inside the platform:

  • “What should I optimize this week?”
  • “Which clients are spending on underperforming ads?”
  • “What creative angles are scaling best right now?”
“I used to feed Cometly data into ChatGPT manually just to get faster answers. Now with Cometly AI, that step is gone. It’s built right in, and it saves me hours.”

Cometly AI became Andrea’s optimization assistant — helping her make smarter calls, faster, while juggling multiple clients as a one-woman media team.

about
Rise Up Marketing is a performance-driven agency helping clients grow through paid media, creative, and strategy.
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Chicago, IL
Industry
Marketing & Advertising