SalesOptima Unifies Multi-Channel Attribution and Scales with Cometly + AI

As CMO of SalesOptima, Matthew Tagliavia was responsible for managing a growing ad budget across multiple platforms — Facebook, Google, and others — with one major problem: no unified view of attribution.

Each platform told a different story. Metrics didn’t line up. And reporting became a chore filled with exports, guesswork, and stitched-together dashboards.

“Multi-channel attribution was a huge pain. We had no centralized source of truth — so we couldn’t trust the numbers, and we couldn’t scale confidently.”

Without knowing where leads were actually coming from, or which campaigns deserved more spend, optimization became reactive instead of strategic. And reporting to leadership became more about justification than insights.

To bring order to the chaos, Matthew brought in Cometly — and quickly made it the core of his attribution and analytics stack.

• Accurate Attribution: Gave a single, reliable view of performance across all ad channels
  
• Cometly Ads Manager: Unified data from Facebook, Google, and more in one intelligent dashboard
  
• Custom Source Tracking: Helped map exactly where conversions originated — no more guesswork
  
• Report Builder: Turned complex multi-source data into simple, actionable reports
  

“Cometly let us finally pull together all of our ad channels and track spend and conversions in one place. That was a total game changer.”

With the ability to visualize and validate attribution across channels, Matthew’s team could now optimize smarter, allocate spend faster, and report with confidence.

Since implementing Cometly, SalesOptima has experienced a complete shift in the way they manage ad performance:

• Unified attribution led to faster decision-making and smarter budget allocation
  
• Cross-channel tracking revealed which campaigns were actually converting — not just getting clicks
  
• Time spent on reporting dropped significantly, freeing the team to focus on strategy
  

“We used to spend hours trying to figure out which source generated which lead. Now it takes minutes — and the data is 10x more reliable.”

Cometly became the single source of truth that aligned marketing and revenue goals — helping SalesOptima scale ad spend and double down on high-performing campaigns with confidence.

As an early adopter of Cometly AI, Matthew was quick to add it into his workflow — especially for surfacing insights across multiple platforms.

Instead of manually analyzing performance by channel, audience, and creative, he now asks Cometly AI direct questions like:

• “Which channel delivered the best cost per lead last week?”
  
• “Where are we overspending for minimal returns?”
  
• “What campaigns are underperforming compared to the average?”
  

“Reporting was always a bottleneck. Now, I just ask Cometly AI — and I get what I need in seconds.”

Cometly AI not only sped up his team’s ability to analyze performance, it also became a daily resource for decision support — giving Matthew the confidence to present insights to leadership and adjust strategy instantly.

“We use it to scale our ads and spend more — because we actually know what’s working.”