How Trainual Increased Demo Quality and CPA Efficiency

As the Performance Marketing Manager at Trainual, Mimmie Helgesson’s goal is to run lean, efficient campaigns that generate high-quality demos at scale. But like many SaaS brands operating across platforms, she faced a major challenge: fragmented attribution and inconsistent server-side data.

“We needed better visibility into how our ads were performing beyond just platform dashboards. Conversion tracking, server events, and attribution were unreliable or incomplete.”

Meta’s ad platform, in particular, created headaches — with campaigns that performed well on the surface, but lacked the proof to back up view-through conversions or justify scale. This lack of clarity created friction around decision-making and made optimization slower than it needed to be.

To solve these problems, Mimmie turned to Cometly — deploying a full-stack setup to close tracking gaps, visualize performance, and build a stronger attribution foundation.

• Conversion API (CAPI): Gave Trainual reliable server-side event tracking, improving both attribution accuracy and ad delivery on Meta
  
• Accurate Attribution: Enabled deeper insight into ad impact, even for view-through conversions
  
• Cometly Report Builder: Allowed the team to monitor CPA, demo quality, and funnel performance with more granularity
  
• Fingerprint + Journey Visibility: Helped fill the gaps left by platform data — giving the team a better understanding of how prospects moved through the funnel
  
  

“The fingerprint visibility and user journeys in Cometly really stood out. It helped us see what Meta couldn’t — and that changed the way we think about attribution.”

With Cometly in place, Trainual could finally back up their ad performance with real data — not just what ad platforms were reporting.

Since integrating Cometly, Mimmie and the Trainual team have:

• Improved their cost per acquisition (CPA) by optimizing based on clearer, more reliable tracking
  
• Gained confidence in their conversion event data, especially through Meta
  
• Identified funnel drop-offs and winning segments using Cometly’s journey reporting
  
• Tightened their feedback loop between creative, performance, and strategic planning
  
  

“It gave us better visibility into performance and helped us drive more qualified demos — and that’s what really matters for our sales team.”

Cometly helped Trainual see beyond what the ad platforms reported, delivering deeper insights that turned into real performance gains.

When Cometly AI became available to early users, Mimmie was ready. She had already been digging into Cometly reports manually — now, she could simply ask for the insights directly.

“We use Cometly AI to test-drive smarter decisions and manage campaigns more effectively. It helps us act faster, without sacrificing accuracy.”

Mimmie now relies on Cometly AI to:

• Summarize weekly performance across channels
  
• Flag campaigns where CPA is rising or demo quality is falling
  
• Recommend which audiences or creatives to scale or pause
  
• Generate fast, C-level insights for team reporting
  
  

The AI has become a tactical advantage — speeding up analysis and helping the performance marketing team stay ahead of trends, bottlenecks, and wasted spend.