Tribe Academy Lowers CPA and Optimizes Campaigns with Cometly + AI

As the Marketing Manager at Tribe Academy, Felicia Tan was tasked with not just driving leads, but ensuring those leads were qualified, cost-effective, and scalable. The problem? Attribution was unclear, and the data being reported across ad platforms was too noisy to rely on.

Without a centralized attribution system, Felicia struggled to:

• Track true cost per acquisition (CPA) across campaigns
  
• Identify which ads were generating the best leads
  
• Confidently sunset underperforming campaigns
  

“Attribution and scaling were the biggest problems. We couldn’t consistently identify top-performing campaigns, and it made our ad decisions feel like guesswork.”

Without a trustworthy source of truth, campaign optimizations took longer and scaling was risky. The lack of clarity made it difficult to double down on winners or eliminate inefficiencies fast.

Tribe Academy implemented Cometly to solve one key problem: visual, trustworthy attribution that simplified optimization.

• Accurate Attribution: Cometly gave Felicia clear insights into which ads, sources, and touchpoints were driving meaningful results.
  
• Cometly Ads Manager: Provided a unified view that replaced messy in-platform dashboards.
  
• Visual Dashboards: Enabled fast reads on CPA trends and performance breakdowns — without sifting through spreadsheets.
  

“Cometly helped me track CPA closely, identify top-performing campaigns faster, and make real decisions based on clean data.”

The impact was immediate. Felicia could now optimize campaigns proactively instead of reactively. Campaigns that underperformed were paused earlier, and budget was redirected to what was working — leading to overall improvements in performance and clarity.

Since implementing Cometly, Felicia has:

• Optimized campaigns on a regular basis based on data-backed insights
  
• Lowered overall CPA across key campaigns
  
• Clearly identified when to sunset non-performers
  
• Developed a faster optimization workflow using visual dashboards
  

“The dashboard makes it easy. I can spot performance trends visually and make decisions without needing to run long reports or do manual comparisons.”

This new level of visibility has given Tribe Academy the tools to run leaner, smarter campaigns — maximizing every dollar spent.

As an early access user, Felicia began using Cometly AI as part of her weekly campaign review routine — and it quickly became an indispensable part of the process.

Instead of digging into dashboards or downloading data exports, she now simply types questions like:

• “Which campaigns had the best performance last week?”
  
• “Where is CPA trending higher than usual?”
  
• “Which audience segments are converting at the lowest cost?”
  

“I use Cometly AI weekly to scale and optimize my ad campaigns. It helps me make data-driven decisions much faster — and it’s helping me scale with confidence.”

Cometly AI acts like a performance analyst that’s available 24/7 — reviewing the data, finding patterns, and making it easier to focus on strategy, not spreadsheets.