Integrations / Calls

CallTrackingMetrics

Treat every inbound call as a conversion you can attribute to ads.

CallTrackingMetrics fires webhooks for inbound calls, qualified leads, and call conversions. Cometly catches them, identifies the visitor by email or phone, and attributes the call to the campaign that drove it.

Get started Setup guideWebhook

Live connection

Webhook

CallTrackingMetrics

Calls

Cometly

Attribution & reporting

Real-time event sync
Stitched to original ad click
Multi-touch attribution applied

What you get

Why teams plug in
CallTrackingMetrics.

Every CallTrackingMetrics event flows into Cometly with the original visitor journey attached, so attribution lines up with the systems your team already trusts.

Real-time tracking of inbound calls, qualified leads, and conversions
Visitor identification via email, phone, or the Cometly token
Optimize ad spend against call-driven pipeline
Track multiple call outcomes as separate Cometly events

Available triggers

Pick the events that matter.

Each trigger maps to a Cometly event. Track everything, or filter down to the moments that actually drive your business.

01New Call Received
Fires for every inbound call to a tracked number.
02Qualified Lead Call
Fires when a call is marked qualified.
03Call Conversion
Fires when a call results in a sale or conversion.

Setup

Connect in minutes.

The CallTrackingMetrics integration uses Webhook. Most teams have data flowing in less than five minutes, with no engineers required.

Full setup guide

In Cometly, copy the CallTrackingMetrics webhook URL.
In CallTrackingMetrics, assign tracking numbers and open Integrations → Webhooks.
Add a webhook with the Cometly URL and pick the event type.
Test a call to confirm the event lands.
Map fields in Cometly and activate.

Pairs well with