CallTrackingMetrics

Connect CallTrackingMetrics with Cometly to automatically track phone calls and tie them back to the marketing source, ad, and campaign that generated the lead. With this integration, every inbound call becomes a measurable conversion in your attribution reporting, giving you full visibility into how calls drive revenue.

With this integration, you can:

• Capture inbound call events in real time from CallTrackingMetrics.
• Attribute calls to the correct ad, campaign, or traffic source.
• View call conversions directly inside Cometly Reports and Ads Manager.
• Sync caller data (name, number, email, comet_token) for multi-touch attribution.

How It Works

The CallTrackingMetrics integration uses tracking numbers and webhooks to send call data into Cometly. Each time a tracked number receives a call, Cometly records the event, identifies the contact using email or phone number, and attributes the call to the visitor’s marketing source using the comet_token.

Event types supported:

• New Call Received – Tracks every inbound call.
• Qualified Lead Call – Captures calls marked as qualified in CallTrackingMetrics.
• Call Conversion – Records calls that result in a sale or conversion.

You can map fields like Caller Name, Phone Number, Email, Call Duration, and comet_token for precise attribution and reporting.

How To Set It Up

1. Log in to your Cometly account.
2. Go to Apps & Integrations and select CallTrackingMetrics.
3. In a separate tab, log in to your CallTrackingMetrics account.
4. Click Numbers → Tracking Numbers and select the number(s) you want to use for Cometly tracking.
5. Purchase or assign tracking numbers as needed.
6. Go to Integrations → Webhooks in CallTrackingMetrics.
7. Click Add Webhook and paste the Cometly webhook URL provided inside the integration page.
8. Choose the event type (such as “New Call” or “Qualified Lead”) you want to send.
9. Save and activate the webhook.
10. In Cometly, go to Events Manager and click Create Event.
11. Select CallTrackingMetrics as the integration, then test a call to pull sample data.
12. Map your CallTrackingMetrics fields to Cometly fields.
13. Click Activate to start receiving call data in real time.

You can connect multiple CallTrackingMetrics events if you want to track different call outcomes separately (for example, lead calls vs. conversions).

Why Connect CallTrackingMetrics to Cometly

When you connect CallTrackingMetrics, you can:

• Attribute every phone call to the correct marketing source.
• Combine call data with ad and web analytics for a complete customer journey.
• Use Cometly’s attribution models to see which campaigns drive the most qualified calls.
• Analyze ROI for call-driven leads just like you do for form fills and purchases.