Magento

Accurately attribute purchases, add to carts, and checkouts

Integrate Magento with Cometly to automatically track purchases, add-to-cart actions, and checkout initiations, ensuring that every transaction is accurately attributed to the right marketing campaigns. This integration provides real-time insights into which ads, funnels, and traffic sources drive the most conversions and revenue.

With this integration, you can:

  • Track purchases, add-to-cart, and initiate checkout events in real time.
  • Attribute revenue to the correct ads, campaigns, and traffic sources.
  • Use Cometly’s reporting tools to analyze customer journeys and optimize ad spend.

How It Works

  1. Purchase Events – Use Cometly Webhooks to send purchase data from Magento, including first name, last name, email, and order amount. The Cometly Pixel automatically captures email form fields during checkout to ensure proper attribution.
  2. Add to Cart & Initiate Checkout – Configure these events using browser-based tracking via the Cometly Pixel.

To set up the integration:

  • Create a webhook in Cometly and connect it to Magento.
  • Select or create the event type in Cometly.
  • Map Magento order data to the appropriate fields in Cometly for tracking.

Why It Matters

By integrating Magento with Cometly, you can:

  • Ensure every purchase, cart addition, and checkout initiation is properly tracked.
  • Gain deeper insights into which marketing efforts drive revenue.
  • Optimize ad spend by focusing on high-converting traffic sources.

With Cometly’s Magento integration, you’ll have the tools to refine your marketing strategy, improve attribution accuracy, and scale your store with confidence.