Paddle
Tie Paddle transactions, customers, and subscriptions to ad performance.
Paddle uses an API key (no OAuth), so generate one with the right scopes, paste it into Cometly, and create events for every billing signal you care about. Pass the comet_token from embedded checkouts and attribution stays clean across domains.
- Real-time event sync
- Stitched to original ad click
- Multi-touch attribution applied
Why teams plug in
Paddle.
Every Paddle event flows into Cometly with the original visitor journey attached, so attribution lines up with the systems your team already trusts.
- Track transactions, new customers, and new subscriptions in real time
- Map Paddle fields like Email, Amount, Phone, and comet_token
- Multi-event support — track different Paddle products separately
- Embedded checkout helper script keeps cross-domain attribution intact
Pick the events that matter.
Each trigger maps to a Cometly event. Track everything, or filter down to the moments that actually drive your business.
- 01
Transaction CompletedFires when a Paddle payment completes.
- 02Customer Created
Fires when a new buyer is created in Paddle.
- 03Subscription Created
Fires when a customer starts a new subscription.
Connect in minutes.
The Paddle integration uses API Key. Most teams have data flowing in less than five minutes, with no engineers required.
Full setup guide- In Paddle, go to Developer Tools → Authentication and create an API key with the required permissions.
- In Cometly, open Apps & Integrations, search for Paddle, and paste the key.
- In Events Manager, create events for the Paddle triggers you want.
- Map Paddle fields (Email, Event Time, Amount, comet_token) to Cometly fields.
- For embedded checkouts, add the Cometly helper script underneath the pixel.
Paddle attribution, mapped to the work.
Pick the outcome you're trying to ship and we'll show you exactly how Cometly + Paddle get you there.
Cometly + Paddle gives you first-touch, last-touch, and full multi-touch attribution, automatically wired into the campaigns running on Meta, Google, LinkedIn, and TikTok.
Read moreCometly captures every Paddle conversion server-side, enriches it with the original ad click, and forwards it to your ad platforms via Conversion API. No data loss to Safari ITP, ad blockers, or consent banners.
Read moreCometly takes Paddle revenue (every payment, every refund, every renewal) and divides by the spend that earned it. ROAS by channel, by campaign, by creative, with LTV and payback baked in.
Read moreOther integrations to plug in.
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See Paddle attribution live.
Book a 30-minute demo. We'll wire Paddle up to your stack on the call and show you what real attribution looks like.