Tom King

Account Executive

December 28, 2022

7 minute read

30 Tips To Improve Ad Performance

1. Set clear and realistic goals for your ads: define what you want to achieve, what kind of return on investment (ROI) you expect, or how much traffic or engagement you want to drive.

2. Research the demographics of your target audience: find out who they are likely to be and where they spend their time online.

3. Make sure your ad copy is relevant to the audience you’re targeting: create ads that resonate with them and motivate them to take action.

4. Take advantage of A/B testing: try out different versions of an ad to see which one performs best before launching it fully.

5. Leverage retargeting: use data from your website visitors to re-engage with potential customers who have already shown an interest in what you’re offering.

6. Take advantage of audience segmentation: create different versions of an ad for different demographics, interests and behaviours for more targeted campaigns.

7. Focus on creating catchy headlines: make sure that your ad’s headline is attention-grabbing and encourages people to click through.

8. Incorporate visuals into your ads: use images, videos or GIFs to help draw more of a response from potential customers.

9. Use the right keywords: optimize your ads by incorporating relevant keywords that your potential customers are likely to be searching for.

10. Monitor the performance of your ads: track which ones perform best and adjust your strategy accordingly.

11. Track conversions: keep an eye on what happens after someone interacts with one of your adverts, such as whether they purchase something or sign up for a newsletter.

12. Utilize social media: leverage platforms like Facebook, Instagram and Twitter to promote your business and reach more potential customers.

13. Take advantage of location-based targeting: target people based on their geographic locations for more relevant ads.

14. Incorporate strong calls to action (CTAs): create CTAs that are clear, concise and motivating.

15. Keep your ad copy concise: make sure your message is brief and to the point, as most people will only read a couple of sentences before deciding whether to click through or not.

16. Optimize for different devices: ensure that your ads look great and are easy to interact with on both desktop and mobile devices.

17. Leverage seasonal trends: develop ads that make use of current events, holidays or other seasonal activities to generate more interest.

18. Analyze your competitors’ ads: look at the kind of content they’re producing and see if you can use this to create your own more successful campaigns.

19. Use user-generated content: tap into the power of social proof and include reviews, testimonials and other user-generated content in your ads.

20. Incorporate a combination of formats: try out different ad formats such as carousels, stories and videos to find out which one works best for your business.

21. Utilize influencer marketing: partner with influencers in your niche to create more targeted content and reach a wider audience.

22. Take advantage of remarketing lists: use data from past campaigns to create customized ads that are tailored to existing customers.

23. Incorporate dynamic elements: use dynamic ads to tailor your message based on the user’s interests, browsing history and other relevant factors.

24. Use ad extensions: add additional information about your business or products using ad extensions such as sitelinks, callouts and structured snippets.

25. Keep your ad creative fresh: create new and engaging content to keep people’s attention and keep them coming back for more.

26. Utilize audience insights: use features like Google Analytics and Facebook Audience Insights to gain a better understanding of who your target audience is and what they’re looking for.

27. Monitor the performance of your campaigns: use metrics like cost-per-click (CPC), impressions and click-through rate (CTR) to evaluate how successful your ads are performing.

28. Test different variations of an ad: run A/B tests to see which version of an ad works best for your audience.

29. Focus on mobile: make sure that your ads are optimized for mobile devices to ensure a better user experience.

30. Experiment with ad targeting: try out different types of targeting such as demographics, interests, location and more to find what works best for your business.

By following these best practices, you can create more effective ads that will help you reach your desired audience and achieve your marketing goals. Good luck!

Learn more about how Cometly can help attribute revenue back to the correct ads and understand where customers are coming from → Get Cometly Demo