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When you're running paid campaigns across Meta, Google, TikTok, and a dozen other channels, knowing which ads actually drive revenue feels impossible. Platform-reported conversions don't match your CRM. iOS privacy changes have gutted your tracking. And your CFO wants to know exactly where the marketing budget is going.
Attribution data platforms solve this by connecting every touchpoint—from first click to closed deal—so you can finally see what's working. We evaluated the top platforms based on tracking accuracy, integration depth, ease of use, and value for marketing teams. Here are nine of the best options for 2026.
Best for: Multi-channel advertisers who need AI-powered optimization and accurate cross-platform tracking
Cometly is a marketing attribution platform that tracks every customer touchpoint and feeds enriched conversion data back to your ad platforms for better optimization.
Cometly tackles the biggest challenge marketers face in 2026: getting accurate attribution despite iOS privacy restrictions and fragmented customer journeys. Its server-side tracking captures data that client-side pixels miss, giving you a complete view of how customers actually find and convert on your site.
The AI Ads Manager analyzes your attribution data to surface optimization recommendations across all your channels. Instead of manually comparing campaign performance, you get specific suggestions on where to increase spend, which audiences to scale, and which creative is actually driving revenue.
Server-Side Tracking: Captures accurate conversion data even when browser tracking fails, addressing iOS limitations and ad blocker issues.
AI Ads Manager: Provides optimization recommendations based on your attribution data, identifying high-performing campaigns to scale.
Conversion Sync: Sends enriched conversion events back to Meta, Google, and other ad platforms to improve their algorithm optimization.
Multi-Touch Attribution: Tracks the entire customer journey across every marketing touchpoint with flexible attribution models.
Real-Time Analytics Dashboard: Displays campaign performance and revenue attribution as it happens, not hours or days later.
Marketing teams and agencies running significant paid ad spend across multiple platforms who need both accurate attribution and actionable optimization insights. Particularly valuable if you're struggling with iOS tracking gaps or want to feed better data to ad platform algorithms.
Custom pricing based on your ad spend volume. Contact their team for a quote tailored to your specific needs and scale.
Best for: Ecommerce brands on Shopify who need profit-focused attribution and creative analytics
Triple Whale is an attribution platform built specifically for ecommerce with deep Shopify integration and profit-based reporting.
Triple Whale understands that revenue isn't the same as profit. Its COGS tracking lets you see which campaigns actually make money after accounting for product costs, shipping, and returns. This profit-first approach changes how you evaluate campaign performance.
The creative analytics feature breaks down performance by individual ad creatives, helping you identify which images, videos, and copy variations drive the most profitable sales. For ecommerce brands constantly testing new creative, this granular view is invaluable.
Native Shopify Integration: Connects directly to your Shopify store for automatic order and product data sync.
Profit Tracking: Calculates actual profit by factoring in COGS, shipping costs, and refunds alongside revenue.
Creative Analytics: Shows performance metrics for individual ad creatives across all platforms.
Pixel and Server-Side Tracking: Combines multiple tracking methods for more complete attribution coverage.
Summary Dashboard: Displays all key metrics in one view with customizable widgets for quick daily checks.
Shopify and WooCommerce store owners who want to optimize for profit rather than just revenue, especially those running high-volume creative testing across Facebook and Instagram.
Starts at $129/month for smaller stores, with pricing tiers based on monthly revenue and feature access.
Best for: Growth-focused brands that need incrementality insights alongside multi-touch attribution
Northbeam combines machine learning attribution with media mix modeling to show both correlation and causation in your marketing performance.
Most attribution platforms show you which touchpoints customers interacted with before converting. Northbeam goes further by using media mix modeling to estimate incrementality—which campaigns actually caused conversions versus which ones just happened to be in the path.
This distinction matters when you're scaling spend. A campaign might show strong last-click attribution but deliver minimal incremental value. Northbeam's approach helps you identify truly incremental channels worth investing in.
Machine Learning Attribution: Uses ML models to weight touchpoints based on their actual contribution to conversions.
Media Mix Modeling: Estimates incremental lift from each marketing channel to identify true performance drivers.
Incrementality Testing: Runs holdout tests to measure the causal impact of specific campaigns or channels.
Cross-Channel Optimization: Recommends budget allocation across channels based on incremental return.
Creative Performance Analysis: Tracks which ad creatives drive the strongest incremental results.
Mid-market and enterprise ecommerce brands with substantial ad budgets who want to understand incrementality, not just correlation, in their attribution data.
Custom pricing typically suited for businesses spending $50,000+ monthly on paid advertising. Contact for enterprise quotes.
Best for: Enterprise brands running complex omnichannel campaigns including TV, podcast, and offline advertising
Rockerbox is an enterprise attribution platform that unifies digital and offline marketing touchpoints into a single customer journey view.
Rockerbox solves attribution for brands that advertise beyond digital channels. If you're running TV spots, podcast ads, or direct mail alongside your digital campaigns, Rockerbox connects all these touchpoints to online conversions and CRM revenue.
The platform functions as a marketing data warehouse, centralizing all your campaign data in one place. This unified view makes it possible to compare performance across wildly different channel types using consistent metrics.
Unified Digital and Offline Attribution: Tracks customer journeys that span both online and offline marketing touchpoints.
TV and Podcast Attribution: Measures the impact of broadcast and audio advertising on digital conversions.
Marketing Data Warehouse: Centralizes all campaign data from every channel in a single, queryable database.
Custom Attribution Models: Build attribution models tailored to your specific business and customer journey patterns.
Cross-Channel Journey Mapping: Visualizes complete customer paths across all marketing channels and touchpoints.
Enterprise brands with diverse marketing mixes that include traditional media, especially those needing to prove ROI on TV, radio, or podcast advertising.
Enterprise pricing typically starting around $2,000/month, scaling based on data volume and feature requirements.
Best for: B2B companies that need to connect marketing touchpoints to CRM revenue with call tracking
Ruler Analytics is a B2B-focused attribution platform that tracks the complete journey from first website visit through phone calls to closed deals in your CRM.
Many B2B conversions happen over the phone, not through web forms. Ruler Analytics captures these call conversions and attributes them back to the marketing source that drove them. When a prospect calls after clicking your Google Ad, Ruler knows.
The platform creates closed-loop reporting by connecting marketing touchpoints to actual revenue in your CRM. You can see which campaigns generated leads that turned into paying customers, not just which ones drove form fills.
Call Tracking with Attribution: Tracks phone calls and attributes them to specific marketing sources and campaigns.
Form Submission Tracking: Captures form fills and connects them to the complete marketing journey.
CRM Revenue Integration: Syncs with Salesforce, HubSpot, and Pipedrive to connect marketing touchpoints to closed deals.
Multi-Touch Attribution Models: Applies various attribution models to understand touchpoint influence throughout the sales cycle.
Marketing ROI Dashboard: Shows actual revenue generated by each marketing channel, not just lead volume.
B2B companies with lead generation models where phone calls represent significant conversion volume, especially those with sales teams using Salesforce or HubSpot.
Plans start at $199/month with pricing tiers based on call volume and CRM integration requirements.
Best for: Subscription businesses and high-ticket offers that need lifetime value attribution
Wicked Reports specializes in attribution for businesses where customer value extends far beyond the initial purchase.
Wicked Reports attributes based on lifetime value, not just first purchase. For subscription businesses or companies with high repeat purchase rates, this fundamentally changes how you evaluate marketing performance. A campaign that looks mediocre on first-purchase ROAS might be your best performer when you factor in LTV.
The platform handles long attribution windows particularly well, making it ideal for high-ticket items with extended consideration periods. If customers typically research for weeks or months before buying, Wicked Reports tracks the entire journey.
Lifetime Value Attribution: Tracks customer value over time and attributes it back to original marketing sources.
Subscription Revenue Tracking: Monitors recurring revenue and attributes ongoing subscriptions to acquisition campaigns.
Email Marketing Attribution: Measures the impact of email campaigns on both initial conversions and LTV growth.
Long Attribution Windows: Tracks customer journeys over extended periods for high-consideration purchases.
Cohort Analysis: Compares LTV across different customer acquisition cohorts to identify best-performing campaigns.
Subscription-based businesses, membership sites, and companies selling high-ticket products with strong repeat purchase patterns or extended sales cycles.
Starts at $250/month with pricing based on order volume and feature access.
Best for: B2B SaaS companies with account-based strategies and complex buying committees
Dreamdata provides account-level attribution that tracks entire buying committees rather than individual leads.
B2B SaaS deals rarely involve just one person. Dreamdata tracks every stakeholder from the account who engages with your marketing, mapping out the complete buying committee's journey. You can see which campaigns influenced the CFO versus the product manager versus the end users.
This account-based approach makes attribution relevant for complex B2B sales. Instead of attributing a deal to the last person who filled out a demo form, you see all the touchpoints across the entire account that led to the purchase.
Account-Level Attribution: Tracks marketing influence at the account level rather than individual contact level.
Buying Committee Mapping: Shows which stakeholders from each account engaged with your marketing and when.
Revenue Attribution: Connects closed revenue to the campaigns and content that influenced the buying committee.
CRM and Marketing Automation Sync: Integrates with Salesforce, HubSpot, and other B2B tools for complete data flow.
Content Performance Analysis: Identifies which content assets influence deals at different stages of the buying cycle.
B2B SaaS companies with account-based marketing strategies, especially those with multiple stakeholders involved in purchase decisions.
Free tier available for basic features. Paid plans start at $999/month based on website traffic and feature requirements.
Best for: B2B teams that need fast implementation without technical resources
HockeyStack is a no-code B2B attribution platform designed for quick setup and revenue-focused reporting.
HockeyStack eliminates the typical weeks-long implementation process. Its no-code setup means marketing teams can configure tracking, build reports, and start seeing attribution data without involving developers or data engineers.
The platform focuses on the metrics B2B marketers actually care about—pipeline influence, revenue attribution, and campaign ROI—without overwhelming you with data you don't need. The interface prioritizes clarity over complexity.
No-Code Setup: Configure tracking, attribution models, and reports without technical knowledge or developer resources.
Multi-Touch B2B Attribution: Tracks complete customer journeys across all digital touchpoints with flexible attribution models.
Campaign and Content Analytics: Shows which campaigns and content pieces influence pipeline and revenue.
Native CRM Integration: Connects with Salesforce and HubSpot for closed-loop revenue reporting.
Custom Dashboards: Build personalized dashboards focused on your most important metrics without technical skills.
B2B marketing teams that lack dedicated analytics resources but need accurate attribution and revenue reporting quickly.
Custom pricing based on website traffic volume and feature requirements. Contact for quotes tailored to your business size.
Best for: High-ticket businesses with long sales cycles and multi-channel customer journeys
Hyros specializes in attribution for businesses where customers take weeks or months to convert across multiple channels and touchpoints.
Hyros tracks attribution windows up to one year, capturing the complete journey for high-consideration purchases. If your customers research for months before buying, standard 7-day or 30-day attribution windows miss most of the story. Hyros doesn't.
The platform excels at tracking offline conversions like phone calls and even direct mail responses. For businesses using multi-channel strategies that include traditional marketing, Hyros connects these offline touchpoints to your digital campaigns.
Extended Attribution Windows: Tracks customer journeys up to one year for long sales cycles and high-ticket purchases.
Call and Email Tracking: Attributes phone and email conversions back to the marketing sources that generated them.
AI-Powered Optimization: Uses AI to identify patterns in successful customer journeys and recommend campaign optimizations.
Print Tracking: Measures the impact of direct mail campaigns on digital conversions and purchases.
Cross-Device Attribution: Tracks customers across multiple devices throughout extended consideration periods.
Businesses selling high-ticket products or services with long sales cycles, especially those using multi-channel strategies including phone sales and direct mail.
Starts at $199/month for basic plans, with pricing scaling based on ad spend volume and feature requirements.
The right attribution data platform depends on your specific business model and tracking challenges. For multi-channel paid advertisers who need AI-powered optimization and accurate data flowing back to ad platforms, Cometly delivers the most complete solution with server-side tracking that works despite iOS limitations.
Ecommerce brands running primarily on Shopify should consider Triple Whale for its native integrations and profit-focused reporting. If you're spending heavily and want incrementality insights beyond correlation, Northbeam's media mix modeling approach provides that deeper analysis.
B2B companies face different attribution challenges. Lead-gen businesses with significant phone conversions benefit from Ruler Analytics' call tracking and CRM integration. SaaS companies with account-based strategies need Dreamdata's buying committee mapping. Teams without technical resources can get up and running quickly with HockeyStack's no-code approach.
For subscription businesses where LTV matters more than first purchase, Wicked Reports attributes based on lifetime value. High-ticket businesses with extended sales cycles need Hyros' year-long attribution windows. Enterprise brands running omnichannel campaigns including TV and offline should look at Rockerbox.
The key is matching the platform's core strengths to your biggest attribution gaps. Whether that's iOS privacy challenges, offline conversions, long sales cycles, or connecting marketing spend to actual revenue, there's a platform built for your specific situation.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
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