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Attribution software pricing can make or break your marketing budget. You might find platforms starting at $99/month for basic tracking or enterprise solutions demanding $10,000+ annually for advanced features. The challenge isn't just finding a tool that fits your budget—it's understanding which pricing model actually delivers value for your specific ad spend, channel complexity, and team size. Here are the top attribution software solutions with transparent pricing breakdowns to help you make the right investment.
Best for: Marketers who need AI-powered attribution with server-side tracking and conversion optimization
Cometly is a marketing attribution platform that combines accurate tracking with AI-driven recommendations to help you scale campaigns with confidence.
Cometly stands out with its server-side tracking architecture, which captures data that pixel-based solutions miss after iOS privacy changes. The platform doesn't just show you attribution data—it analyzes performance across all your channels and provides specific optimization recommendations through its AI Ads Manager.
The Conversion Sync feature feeds enriched conversion data back to ad platforms like Meta and Google, improving their algorithms and targeting. This creates a feedback loop where better data leads to better ad performance, which generates more accurate attribution insights.
AI Ads Manager: Identifies high-performing ads and campaigns with specific scaling recommendations based on actual revenue data.
Server-Side Tracking: Captures conversion data directly from your server, bypassing browser limitations and ad blockers for iOS-proof accuracy.
Multi-Touch Attribution: Tracks every customer touchpoint from initial ad click through CRM events to final conversion.
Conversion Sync: Sends enriched conversion events back to ad platforms to improve their targeting and optimization algorithms.
Real-Time Analytics: Dashboard updates continuously so you can make budget decisions based on current performance, not yesterday's data.
Growth-focused marketers and agencies running multi-channel campaigns who need accurate attribution despite iOS tracking limitations. Ideal for teams spending $10,000+ monthly on ads across multiple platforms who want AI-powered insights, not just raw data reports.
Custom pricing based on your tracked ad spend and feature requirements. Contact their team for a demo and personalized quote that matches your campaign volume and integration needs.
Best for: Shopify-native ecommerce brands needing quick setup and pixel-based tracking
Triple Whale is an attribution platform built specifically for Shopify stores with deep integration into the ecommerce ecosystem.
Triple Whale's native Shopify integration means you can start tracking within minutes of installation. The platform pulls revenue data directly from your store and matches it to ad performance without complex technical setup.
Their Triple Pixel first-party tracking captures conversion data that standard pixels miss, though it still relies primarily on browser-based tracking. The creative analytics feature helps identify which ad creatives drive actual purchases, not just clicks.
Native Shopify Integration: One-click installation pulls order data automatically without custom code or developer resources.
Triple Pixel Tracking: First-party pixel captures more conversion data than standard tracking implementations.
Blended ROAS Calculations: Combines data from multiple ad platforms to show overall advertising efficiency across channels.
Creative Analytics: Tracks which specific ad creatives generate revenue, helping you identify winning content faster.
Mobile App Dashboard: Monitor key metrics and campaign performance from your phone without logging into desktop.
Shopify store owners who prioritize fast implementation and straightforward metrics over advanced attribution modeling. Works well for brands with monthly revenue between $50,000 and $500,000 running standard Meta and Google campaigns.
Starts around $129/month for basic features with pricing scaling based on monthly revenue tracked. Higher tiers unlock additional integrations and advanced analytics features.
Best for: Enterprise brands combining multi-touch attribution with media mix modeling
Northbeam is an attribution platform that uses machine learning to model marketing impact across digital and traditional channels.
Northbeam combines click-level attribution with statistical modeling to estimate the impact of channels that can't be tracked directly. This matters when you're running TV, podcast, or influencer campaigns alongside digital ads.
The platform's machine learning models adapt to your specific business patterns rather than using generic attribution rules. This customization comes with a learning period but produces more accurate results for complex channel mixes once trained on your data.
Machine Learning Attribution: Models learn your customer behavior patterns to weight touchpoints based on actual conversion likelihood.
Media Mix Modeling: Statistical models estimate the impact of channels without direct tracking like TV, radio, and brand campaigns.
Custom Attribution Windows: Set different lookback periods for different channels based on your actual sales cycle length.
Incrementality Testing: Built-in tools to run holdout tests and measure true incremental impact of marketing channels.
Cross-Device Tracking: Connects customer journeys across mobile, desktop, and tablet using probabilistic matching.
Enterprise marketing teams with monthly ad budgets exceeding $100,000 who run campaigns across both digital and traditional channels. Best suited for brands with dedicated analytics resources to interpret and act on advanced modeling insights.
Enterprise pricing typically starts around $1,000+/month with custom quotes required based on data volume and channel complexity. Annual commitments often include onboarding support and custom model development.
Best for: High-ticket sales and businesses with long, complex customer journeys
Hyros is an attribution platform designed to track extended customer journeys from first touch through final conversion, including phone calls.
Hyros excels at tracking customer journeys that span weeks or months with multiple touchpoints. If your average sale takes 30+ days and involves phone consultations, webinars, or sales calls, Hyros maintains the connection between initial ad click and eventual purchase.
The call tracking integration attributes phone conversions back to specific ads and keywords. This matters for service businesses, B2B companies, and high-ticket products where phone conversations close deals that online forms initiate.
Long-Term Journey Tracking: Maintains attribution data for customer journeys extending 90+ days with multiple interactions.
Call Tracking Integration: Connects phone conversions back to the ads and keywords that generated the initial interest.
AI Ad Optimization: Analyzes which ads generate the highest lifetime value customers, not just immediate conversions.
Print Tracking: Attributes direct mail and print advertising responses through unique URLs and phone numbers.
Custom Event Tracking: Track any business event from webinar attendance to consultation bookings as attribution touchpoints.
Businesses selling products or services above $1,000 with sales cycles longer than 14 days. Particularly valuable for coaching programs, consulting services, B2B SaaS, and companies where phone sales close deals initiated by digital marketing.
Starts around $199/month with pricing increasing based on tracked revenue volume and number of integrated phone lines. Higher tiers include additional call tracking capacity and advanced AI features.
Best for: Brands unifying online and offline marketing measurement in one platform
Rockerbox is an omnichannel attribution platform that connects digital campaigns with traditional media like TV, radio, and direct mail.
Rockerbox bridges the gap between digital tracking and offline channel measurement. The platform uses statistical modeling to estimate the impact of TV spots, radio ads, and direct mail campaigns alongside your trackable digital efforts.
The marketing data warehouse functionality centralizes all your performance data in one place, making it easier to compare channels and build custom reports. This matters when your CMO asks which channels drive the best ROI across the entire marketing mix.
Offline Channel Attribution: Models the impact of TV, radio, podcast, and direct mail campaigns using statistical analysis.
Multi-Touch Models: Offers multiple attribution models from first-touch to time-decay so you can analyze performance from different perspectives.
Marketing Data Warehouse: Centralizes data from all marketing platforms into a unified database for cross-channel analysis.
Custom Reporting: Build specific reports for different stakeholders without exporting data to spreadsheets.
Budget Optimization: Recommendations for budget allocation based on marginal return analysis across all channels.
Mid-market to enterprise brands running integrated campaigns across digital and traditional channels with marketing budgets exceeding $500,000 annually. Most valuable when you need to justify traditional media spend with data-driven attribution insights.
Mid-market to enterprise pricing typically starts around $2,000+/month depending on channel complexity and data volume. Annual contracts include implementation support and ongoing model refinement.
Best for: Subscription businesses tracking lifetime value and recurring revenue attribution
Wicked Reports is an attribution platform focused on measuring customer lifetime value rather than just initial conversion value.
Wicked Reports attributes not just the first sale but all subsequent purchases and subscription renewals back to the original marketing source. This changes your optimization strategy when you realize certain ad campaigns attract customers who stick around for years.
The cohort analysis features show how customer value evolves over time, broken down by acquisition source. You might discover that Facebook ads generate cheaper initial customers but Google ads attract buyers with 2x higher lifetime value.
LTV-Based Attribution: Tracks and attributes all customer purchases over time, not just the initial conversion.
Cohort Analysis: Compare customer value across different acquisition sources and time periods to identify true performance.
Subscription Revenue Tracking: Monitors recurring revenue and attributes renewals back to original marketing touchpoints.
First-Party Data Collection: Captures conversion data directly without relying solely on third-party cookies or pixels.
CRM Integration: Connects with major CRM platforms to track the full customer journey from lead to loyal customer.
Subscription-based businesses, membership sites, and companies with high repeat purchase rates where initial conversion value doesn't reflect true customer worth. Works best when average customer lifetime exceeds six months.
Starts around $250/month with pricing scaling based on features, data volume, and number of integrated platforms. Higher tiers include advanced cohort analysis and additional user seats.
Best for: Teams wanting straightforward multi-touch attribution without complexity
Attribution App is a multi-touch attribution platform with transparent pricing and simple implementation.
Attribution App focuses on delivering core attribution functionality without overwhelming users with advanced features most teams never use. The platform offers standard multi-touch models and clear customer journey visualization without requiring a data science degree to interpret.
The straightforward tier structure makes budgeting predictable. You know exactly what you'll pay based on your ad spend volume, with no surprise fees or complex usage-based pricing that fluctuates monthly.
Multi-Touch Attribution Models: Choose from first-touch, last-touch, linear, time-decay, and position-based models.
Customer Journey Visualization: See the path customers take from first interaction to conversion with clear visual mapping.
Major Platform Integration: Connects with Facebook, Google, TikTok, and other primary ad platforms through standard APIs.
Simple Implementation: Basic tracking pixel setup without complex server-side configuration or technical resources.
Transparent Pricing: Clear tier structure based on monthly tracked revenue with no hidden fees or usage surprises.
Small to mid-sized marketing teams who need reliable multi-touch attribution without enterprise complexity. Ideal for businesses spending $5,000-$50,000 monthly on ads who want straightforward insights and predictable costs.
Starts around $99/month with straightforward tier structure based on monthly tracked revenue. Each tier clearly defines included features and data limits without confusing usage-based calculations.
Best for: Lead generation businesses tracking marketing attribution through CRM systems
Ruler Analytics is an attribution platform specializing in lead generation with integrated call tracking and CRM revenue attribution.
Ruler Analytics connects marketing touchpoints to actual revenue by integrating with your CRM to track which leads close and generate revenue. This matters when your sales cycle extends beyond initial form submission and you need to attribute revenue, not just lead volume.
The call tracking integration captures phone inquiries and connects them back to the marketing source. For businesses where phone calls generate significant revenue, this prevents attribution blind spots that pixel-only solutions create.
Call Tracking Integration: Dynamic number insertion tracks phone conversions back to specific campaigns and keywords.
Form Submission Tracking: Captures form fills and maintains attribution data through your sales process.
CRM Revenue Attribution: Integrates with major CRMs to attribute closed deals back to original marketing touchpoints.
Offline Conversion Tracking: Connects in-person sales or offline events back to the digital marketing that initiated contact.
Lead Scoring Integration: Combines attribution data with lead quality scores to optimize for valuable leads, not just volume.
B2B companies, service businesses, and lead generation operations where phone calls and CRM follow-up convert prospects into customers. Most valuable when sales cycles extend 14+ days and multiple touchpoints occur between initial contact and closed deal.
Starts around $199/month with pricing varying based on call volume and feature requirements. Higher tiers include additional phone lines, advanced CRM integrations, and increased user seats.
Best for: Budget-conscious teams starting with attribution within the Google ecosystem
Google Analytics 4 is a free analytics platform with basic multi-touch attribution capabilities for Google-connected marketing channels.
GA4 provides attribution insights at zero cost for the standard version, making it accessible to businesses of any size. The data-driven attribution model analyzes your actual conversion paths to assign credit across touchpoints without requiring manual model selection.
The tight integration with Google Ads means you can see attribution data directly in your ad platform and use it for optimization. Cross-device tracking connects user journeys across mobile and desktop when users are signed into Google services.
Data-Driven Attribution: Machine learning model analyzes your conversion paths to credit touchpoints based on actual contribution.
Cross-Device Tracking: Connects user journeys across devices when users are logged into Google accounts.
Google Ads Integration: Attribution data flows directly into Google Ads for campaign optimization and audience building.
Conversion Path Analysis: Visualizes the sequence of touchpoints leading to conversions with time and interaction details.
Free Standard Version: Core attribution features available at no cost with generous data limits for most businesses.
Startups and small businesses primarily running Google Ads who need basic attribution insights without budget allocation. Also works as a secondary validation tool alongside paid attribution platforms for larger teams wanting multiple data sources.
Free for standard version with generous limits suitable for most small to mid-sized businesses. GA4 360 for enterprise features starts at $50,000+/year with custom pricing based on data volume and support requirements.
Your attribution software investment should match your ad spend complexity, not just your budget size. Teams spending under $10,000 monthly on ads can often start with GA4 or Attribution App's entry tier. Once you're investing $25,000+ monthly across multiple platforms, the accuracy gains from server-side tracking and AI optimization typically justify higher-tier pricing.
For Shopify-native brands, Triple Whale offers the fastest path to basic attribution insights. Subscription businesses should prioritize LTV-based platforms like Wicked Reports that attribute recurring revenue, not just initial conversions. If your sales happen over phone calls or through CRM systems, Ruler Analytics or Hyros become essential despite higher costs.
The pricing model matters as much as the monthly cost. Percentage-based pricing on tracked revenue can become expensive as you scale, while flat-rate tiers provide predictable budgeting. Enterprise solutions like Northbeam and Rockerbox require custom quotes but deliver sophisticated modeling for complex channel mixes.
Consider total cost of ownership beyond the subscription fee. Some platforms require developer resources for implementation and ongoing maintenance, adding hidden costs. Others offer one-click integrations that your marketing team can manage without technical support.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
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