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Understanding attribution software pricing can feel like navigating a maze—some vendors hide costs behind 'contact sales' buttons, others charge per tracked event, and a few offer straightforward monthly plans. Whether you're a growing DTC brand watching every dollar or an agency managing multiple client accounts, finding the right balance between features and cost matters.
This guide breaks down 9 leading attribution platforms with transparent pricing insights, helping you understand what you'll actually pay and what you'll get for your investment. We've organized these tools to help you quickly identify which pricing model fits your budget and business needs.
Best for: Marketers seeking AI-powered attribution with predictable pricing and server-side tracking accuracy
Cometly is a marketing attribution platform that tracks the complete customer journey from initial ad click through CRM conversion, offering AI-driven optimization recommendations and server-side tracking capabilities.
Cometly stands out by combining accurate cross-platform tracking with actionable AI recommendations. The platform addresses the iOS tracking challenges that plague many marketers by using server-side tracking technology, ensuring you capture conversion data that other tools miss.
The AI Ads Manager analyzes your attribution data and provides specific recommendations for budget allocation and campaign optimization. Rather than just showing you what happened, Cometly tells you what to do next—helping you scale winning campaigns with confidence.
AI Ads Manager: Automatically identifies high-performing ads and provides budget optimization recommendations across all channels.
Server-Side Tracking: Captures accurate conversion data despite iOS limitations and browser restrictions that impact pixel-based tracking.
Multi-Touch Attribution: Tracks every customer touchpoint across paid ads, organic channels, and CRM events for complete journey visibility.
Conversion Sync: Feeds enriched conversion data back to ad platforms like Meta and Google, improving their AI targeting and optimization.
AI Chat: Ask questions about your marketing data in plain English and get instant analysis without building complex reports.
Cometly works well for digital marketing teams and agencies running multi-channel campaigns who need accurate attribution without the complexity of enterprise platforms. It's particularly valuable for businesses dealing with iOS tracking challenges or those wanting AI-powered insights without hiring a data analyst.
Cometly offers tiered subscription plans with transparent pricing available on their website. The pricing structure is designed to scale with your business needs, making it accessible for growing teams while providing enterprise-grade features.
Best for: Shopify store owners wanting ecommerce-specific attribution with profit tracking built in
Triple Whale is an attribution platform built specifically for Shopify merchants, combining marketing attribution with profit and loss tracking in a single dashboard.
Triple Whale's native Shopify integration means setup takes minutes rather than days. The platform automatically pulls product costs, shipping fees, and other expenses to calculate true profit metrics alongside your attribution data.
The creative analytics feature helps ecommerce teams understand which ad creatives drive actual purchases, not just clicks. This focus on ecommerce-specific metrics makes it particularly valuable for DTC brands running visual campaigns on Meta and TikTok.
Shopify Native Integration: Connects directly to your Shopify store for automatic data syncing without complex setup.
Profit Dashboards: Combines attribution data with COGS and expenses to show true profit by channel and campaign.
Creative Performance Analytics: Tracks which ad creatives generate purchases, helping you identify winning assets quickly.
First-Party Pixel Tracking: Uses pixel-based tracking to capture customer journey data across your marketing channels.
Mobile App: Monitor your store's performance and attribution data from your phone with their iOS and Android apps.
Triple Whale is ideal for Shopify-based ecommerce brands with annual revenue under $10M who want a simple, ecommerce-focused attribution solution. It's particularly suited for teams who prioritize profit metrics over complex attribution modeling.
Triple Whale uses tiered pricing based on your store's annual revenue, starting around $100 per month for smaller stores. As your revenue grows, you'll move into higher tiers with expanded features and data retention.
Best for: Data-driven ecommerce brands with significant ad spend wanting machine learning attribution and incrementality testing
Northbeam is a machine learning-powered attribution platform that uses advanced modeling techniques to measure true marketing incrementality and optimize media mix.
Northbeam goes beyond standard attribution by incorporating incrementality testing and media mix modeling. This approach helps you understand not just which channels customers touch, but which channels actually caused the conversion.
The platform's machine learning models analyze your marketing data to identify patterns that human analysts might miss. For brands spending heavily across multiple channels, this level of sophistication can reveal optimization opportunities worth tens of thousands monthly.
Machine Learning Attribution: Uses ML algorithms to assign credit more accurately than rules-based attribution models.
Media Mix Modeling: Analyzes how different channels work together to drive conversions and revenue.
Incrementality Testing: Measures the true lift each marketing channel provides beyond baseline performance.
Cross-Channel Optimization: Provides budget allocation recommendations based on incremental ROAS across all channels.
Creative Analytics: Tracks performance at the creative level to identify winning ad formats and messaging.
Northbeam suits ecommerce brands spending $50,000 or more monthly on paid advertising who need sophisticated measurement beyond basic multi-touch attribution. It's particularly valuable for teams making six-figure monthly budget decisions.
Northbeam uses custom pricing based on your ad spend volume and data complexity. The platform typically requires a significant monthly investment, making it most suitable for established brands with substantial marketing budgets.
Best for: Enterprise omnichannel brands needing comprehensive attribution across online and offline touchpoints
Rockerbox is an enterprise marketing measurement platform that combines multi-touch attribution, media mix modeling, and customer journey analytics for brands with complex omnichannel strategies.
Rockerbox excels at tracking customer journeys that span both digital and traditional channels. If your customers see TV ads, receive direct mail, visit physical stores, and engage with digital campaigns, Rockerbox connects these disparate touchpoints into unified customer journeys.
The platform's journey visualization tools help marketing teams understand how different channels interact throughout the buying process. This holistic view is particularly valuable for brands with longer consideration periods where customers research across multiple channels before purchasing.
Multi-Touch Attribution: Applies various attribution models to credit touchpoints throughout the customer journey.
Media Mix Modeling: Analyzes the combined impact of all marketing channels including offline media.
Journey Visualization: Maps complete customer paths from awareness through conversion across all touchpoints.
Offline Channel Tracking: Integrates TV, radio, direct mail, and other traditional media into your attribution model.
Data Warehouse Integration: Connects with your existing data infrastructure for comprehensive analysis.
Rockerbox is designed for enterprise brands with complex omnichannel marketing strategies, particularly those combining significant digital and offline media investments. It works best for organizations with dedicated analytics teams who can leverage the platform's advanced capabilities.
Rockerbox requires custom enterprise pricing based on your data volume, number of channels tracked, and specific feature requirements. Expect to go through a sales consultation process to receive a quote tailored to your needs.
Best for: High-ticket businesses and info product sellers tracking long customer journeys with multiple touchpoints
Hyros is an attribution platform popular among coaching businesses, course creators, and high-ticket service providers who need to track extended customer journeys that often include phone calls and consultations.
Hyros specializes in tracking the complex, multi-week journeys common in high-ticket sales. When customers watch webinars, book calls, receive follow-up emails, and eventually purchase weeks later, Hyros maintains the connection between initial ad click and final conversion.
The platform's call tracking integration is particularly valuable for businesses where phone conversations play a crucial role in closing sales. Hyros can attribute phone call conversions back to the original marketing source, solving a major blind spot for many service-based businesses.
Call Tracking Integration: Attributes phone call conversions back to their original marketing sources.
Extended Attribution Windows: Tracks customer journeys over weeks or months, not just days.
AI Ad Optimization: Provides recommendations for scaling campaigns based on long-term conversion data.
Print Tracking: Unique capability to track offline print advertising through custom URLs and phone numbers.
Webinar Funnel Tracking: Specifically designed to handle webinar-based sales funnels common in info products.
Hyros works best for businesses selling high-ticket products or services where the customer journey extends beyond typical ecommerce timeframes. It's particularly suited for coaching businesses, course creators, agencies, and B2B service providers with consultative sales processes.
Hyros uses revenue-based pricing that scales with your tracked revenue volume. The platform typically starts at a higher price point than entry-level attribution tools, reflecting its focus on high-ticket businesses with larger average order values.
Best for: Lead generation businesses needing to connect marketing sources to closed revenue through CRM integration
Ruler Analytics is a marketing attribution platform specializing in lead generation businesses, with strong capabilities for tracking offline conversions and phone calls through to closed revenue.
Ruler Analytics bridges the gap between marketing activity and actual revenue for businesses with sales teams. The platform tracks which marketing sources generate leads, then follows those leads through your CRM to see which ones close into paying customers.
This closed-loop attribution is crucial for lead-gen businesses where the value of a marketing channel isn't measured by form fills, but by the revenue those leads eventually generate. Ruler shows you which channels produce leads that actually convert into customers.
Offline Conversion Tracking: Connects CRM deal closures back to the original marketing touchpoints that generated the lead.
Call Tracking and Recording: Attributes phone call leads to their marketing sources with optional call recording.
CRM Integration: Syncs with major CRM platforms to track leads through to closed revenue.
Revenue Attribution: Shows actual revenue generated by each marketing source, not just lead volume.
Form Tracking: Captures which marketing touchpoints led to form submissions across your website.
Ruler Analytics is ideal for B2B companies, professional services firms, and lead generation businesses where sales happen offline through sales teams. It's particularly valuable when you need to prove marketing ROI based on closed revenue rather than just leads generated.
Ruler Analytics uses per-visitor pricing, with plans starting around $200 per month. The cost scales based on your monthly website visitor volume, making it relatively predictable as your traffic grows.
Best for: Growing businesses wanting accessible multi-touch attribution without enterprise-level complexity or cost
Attribution App is a multi-touch attribution platform that offers more accessible entry points for companies beginning their attribution journey or those with moderate marketing budgets.
Attribution App makes multi-touch attribution accessible to teams who find enterprise platforms overwhelming or cost-prohibitive. The platform provides core attribution capabilities without requiring a data science degree to interpret the results.
The customer journey mapping feature helps teams visualize how different touchpoints work together to drive conversions. This visual approach makes it easier for marketing teams to communicate attribution insights to stakeholders who aren't analytics experts.
Multi-Touch Attribution Models: Apply various attribution models including first-touch, last-touch, linear, and time-decay.
Customer Journey Mapping: Visualize the paths customers take from awareness through conversion.
Ad Platform Integration: Connects with major advertising platforms including Meta, Google, and TikTok.
Cohort Analysis: Analyze performance by customer segments and time periods to identify trends.
Custom Reporting: Build reports tailored to your team's specific KPIs and decision-making needs.
Attribution App suits growing ecommerce businesses and marketing teams with monthly ad spend in the $10,000-$50,000 range who need more sophisticated attribution than platform analytics provide, but aren't ready for enterprise solutions.
Attribution App offers tiered pricing with more accessible starting points compared to enterprise platforms. The pricing structure makes it feasible for smaller teams to access multi-touch attribution capabilities without significant upfront investment.
Best for: B2B SaaS companies with long sales cycles and account-based marketing strategies
Dreamdata is a B2B revenue attribution platform specifically designed for companies with complex buying committees, long sales cycles, and account-based marketing approaches.
Dreamdata understands B2B attribution fundamentally differs from B2C. When multiple stakeholders from the same company interact with your content over months before a deal closes, standard attribution breaks down. Dreamdata tracks account-level engagement across all contacts.
The platform excels at showing which content and campaigns influence pipeline creation and deal velocity. For B2B marketers who need to prove content marketing ROI or justify demand generation spend, Dreamdata connects these activities to actual revenue outcomes.
Account-Based Attribution: Tracks all touchpoints across multiple contacts within target accounts.
B2B Customer Journey Tracking: Maps the extended journeys common in B2B sales with multiple decision-makers.
Content Performance Analytics: Shows which content assets influence pipeline creation and deal progression.
Pipeline Attribution: Connects marketing activities to pipeline generation and revenue outcomes.
Free Tier Available: Offers a limited free version allowing teams to test the platform before committing.
Dreamdata is built for B2B SaaS companies and technology businesses with deal cycles measured in weeks or months. It's particularly valuable for companies running account-based marketing programs or those needing to attribute revenue to content marketing efforts.
Dreamdata offers revenue-based pricing tiers that scale with your business size. A free tier with limited features is available, allowing smaller teams to access basic attribution capabilities before upgrading as their needs grow.
Best for: Subscription businesses and repeat-purchase ecommerce brands focusing on lifetime value attribution
Wicked Reports is an attribution platform specializing in lifetime value tracking and cohort analysis, particularly strong for subscription businesses and ecommerce brands with repeat customers.
Wicked Reports goes beyond first-purchase attribution to track the complete customer lifetime value generated by each marketing source. This is crucial for subscription businesses where the real value comes from retention, not just acquisition.
The cohort-based reporting helps you understand not just which channels acquire customers, but which channels acquire customers who stick around and generate the most long-term revenue. This insight fundamentally changes how you allocate marketing budget.
Lifetime Value Attribution: Tracks total customer value over time, not just initial purchase value.
Cohort-Based Reporting: Analyzes customer behavior and value by acquisition cohort to identify high-quality channels.
Email and SMS Attribution: Tracks the impact of email and SMS marketing on both acquisition and retention.
Subscription Revenue Tracking: Specifically designed to handle recurring revenue models and subscription metrics.
Return Customer Attribution: Shows which original marketing sources generate customers who make repeat purchases.
Wicked Reports is ideal for subscription box companies, membership sites, SaaS businesses, and ecommerce brands where repeat purchases drive significant revenue. It's particularly valuable when customer lifetime value varies significantly by acquisition channel.
Wicked Reports uses flat monthly pricing rather than revenue-based or per-event pricing. Plans typically start around $400 per month, providing predictable costs as your business scales without surprising price increases tied to your growth.
Attribution software pricing varies dramatically based on your business model and needs. Ecommerce brands often gravitate toward platforms like Triple Whale or Wicked Reports with ecommerce-specific features, while B2B companies typically need solutions like Dreamdata that handle long sales cycles and account-based tracking.
If transparent pricing matters to you, look for platforms that publish rates on their websites rather than requiring sales calls. Tools like Attribution App and Ruler Analytics offer more predictable pricing structures, while enterprise solutions like Rockerbox and Northbeam require custom quotes based on your specific requirements.
For most mid-market teams running multi-channel campaigns, Cometly offers the sweet spot of enterprise-grade features with transparent, scalable pricing. The AI-powered recommendations help you get more value from your attribution investment by actively improving your campaign performance, not just reporting on it.
Consider your monthly ad spend when evaluating options. If you're spending under $20,000 monthly, entry-level platforms provide sufficient capabilities. Between $20,000-$100,000 monthly, mid-tier solutions offer the sophistication you need without enterprise complexity. Above $100,000 monthly, enterprise platforms with advanced modeling become cost-effective.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
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