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Managing ad campaigns across multiple clients and platforms creates a tracking nightmare for agencies. Each client has different goals, attribution windows, and reporting requirements—and piecing together data from Google, Meta, TikTok, and LinkedIn manually wastes hours that could go toward strategy.
The right ad tracking software centralizes this chaos, giving your team accurate cross-platform attribution, client-ready reporting, and the insights needed to optimize spend. We evaluated dozens of tools based on multi-client management, attribution accuracy, platform integrations, and agency-specific features.
Here are the top ad tracking software options for agencies in 2026.
Best for: Agencies needing AI-powered attribution with accurate cross-platform tracking and optimization recommendations
Cometly is a marketing attribution platform that tracks the complete customer journey from initial ad click through CRM conversion, using server-side tracking to maintain accuracy despite browser restrictions and privacy changes.
Cometly solves the attribution puzzle that keeps agency teams guessing. When you're managing campaigns across Meta, Google, TikTok, and LinkedIn for multiple clients, browser-based tracking falls short—especially with iOS privacy restrictions limiting visibility. Server-side tracking captures what others miss, giving you the complete picture of what's actually driving conversions.
The AI-powered optimization recommendations analyze patterns across your client portfolio, surfacing high-performing campaigns and budget reallocation opportunities you might overlook manually. Instead of spending hours comparing dashboards, you get actionable insights that help you scale what works and cut what doesn't.
Multi-Touch Attribution: Track every touchpoint across all ad platforms and marketing channels in a single view, showing the true path to conversion.
AI Campaign Optimization: Get automated recommendations for budget allocation, creative performance, and scaling opportunities based on real-time data analysis.
Server-Side Tracking: Bypass browser limitations and ad blockers to capture accurate conversion data that client-side tracking misses.
Conversion Sync: Feed enriched conversion data back to ad platforms, improving their algorithms and targeting accuracy for better campaign performance.
Real-Time Analytics Dashboard: Access cross-client views with customizable reporting that shows attribution models, revenue tracking, and campaign performance at a glance.
Agencies running paid campaigns across multiple platforms who need accurate attribution data to prove ROI and optimize spend. Particularly valuable for teams managing clients with complex funnels, long sales cycles, or significant ad budgets where tracking accuracy directly impacts profitability.
Custom pricing based on ad spend volume. Agency-specific plans available with multi-client management features and dedicated onboarding support.
Best for: Agencies managing high-ticket offers with long sales cycles and phone call conversions
Hyros is an ad tracking platform built specifically for high-ticket funnels, offering extended attribution windows and AI-powered call tracking to capture conversions that happen weeks or months after the initial ad click.
When your clients sell coaching programs, enterprise software, or consulting services, the sale rarely happens immediately. Hyros tracks attribution for up to a year, connecting that initial Facebook ad click to the phone call that closed the deal three months later. This long-window tracking is critical for proving ROI on campaigns where the customer journey spans multiple touchpoints over extended periods.
The AI call analysis feature transcribes and analyzes sales calls, identifying which ad campaigns generate the highest-quality leads based on conversation content. You're not just tracking that a call happened—you're understanding which campaigns drive prospects who are ready to buy.
Extended Attribution Windows: Track customer journeys up to one year, capturing conversions that happen long after the initial ad interaction.
AI Call Tracking and Analysis: Record, transcribe, and analyze phone calls to determine lead quality and conversion likelihood based on conversation content.
Deep Funnel Tracking: Monitor multi-step sales processes including webinar attendance, application submissions, and consultation bookings.
Print Tracking: Attribute direct mail campaigns alongside digital efforts for clients running omnichannel strategies.
Revenue Attribution: Connect ad spend directly to closed revenue, not just leads, showing true campaign profitability.
Agencies working with high-ticket B2B or B2C clients where phone sales are common and purchase decisions take weeks or months. Ideal for coaching, consulting, education, and enterprise SaaS clients.
Starts at $99/month for basic tracking. Pricing scales based on tracked revenue volume, with higher tiers unlocking advanced features and increased tracking capacity.
Best for: Agencies specializing in ecommerce clients running on Shopify
Triple Whale is an attribution platform designed specifically for ecommerce brands, featuring native Shopify integration and profit-first analytics that account for COGS, shipping, and platform fees.
If your agency roster is heavy on DTC ecommerce brands, Triple Whale speaks your language. The one-click Shopify integration pulls in order data, inventory costs, and shipping expenses automatically—no manual CSV uploads or complex setup. You're tracking profit, not just revenue, which changes how you evaluate campaign performance.
The Total Impact attribution model blends multiple attribution approaches to give a more complete picture of campaign contribution than standard last-click models. When a customer sees three different ads before purchasing, you can show your client how each touchpoint contributed to the final sale.
Native Shopify Integration: Connect client stores with one click, automatically syncing orders, products, and customer data without technical setup.
Total Impact Attribution: Proprietary attribution model that weights touchpoints based on their influence on the purchase decision, not just the final click.
Profit Analytics: Track true profitability by factoring in COGS, shipping costs, platform fees, and ad spend for accurate ROAS calculations.
Creative Performance Analysis: Identify which ad creatives drive purchases, not just clicks, helping you scale winning assets faster.
Triple Pixel: First-party tracking pixel that improves data accuracy and works alongside platform pixels for better attribution.
Agencies focused exclusively or primarily on Shopify ecommerce clients who need profit-based reporting and creative-level performance insights. Best for DTC brands with healthy ad budgets.
Starts at $129/month for stores doing up to $100K in monthly revenue. Pricing scales with store revenue, with higher tiers adding features and increasing data capacity.
Best for: Agencies requiring customizable attribution models and machine learning-powered insights
Northbeam is a machine learning-powered attribution platform that offers granular campaign tracking and customizable attribution models tailored to each client's business model and sales cycle.
Not every client fits into standard attribution models. Northbeam lets you customize attribution windows and weighting to match how your clients actually sell. A subscription box company needs different attribution logic than a furniture retailer—Northbeam adapts to both.
The machine learning engine analyzes historical conversion patterns to predict which campaigns will drive the most value, helping you allocate budget before you waste spend on underperformers. This predictive capability is particularly valuable when scaling new campaigns or testing new platforms.
Machine Learning Attribution: Predictive models that learn from historical data to forecast campaign performance and optimize budget allocation.
Customizable Attribution Models: Adjust attribution windows, touchpoint weighting, and conversion rules to match each client's unique sales process.
Creative-Level Tracking: Monitor performance down to individual ad creatives, identifying which images, videos, and copy variations drive conversions.
Media Mix Modeling: Understand how different channels work together, revealing synergies and diminishing returns across your client's marketing mix.
Incrementality Testing: Run controlled experiments to measure true incremental lift from campaigns, separating correlation from causation.
Mid-size to enterprise agencies managing clients with substantial ad budgets who need sophisticated attribution modeling beyond standard platform reporting. Best for teams with analytical capabilities to leverage advanced features.
Custom pricing based on ad spend and feature requirements. Typically starts around $1,000/month for smaller implementations, scaling significantly for enterprise deployments.
Best for: Enterprise agencies tracking omnichannel campaigns including TV, podcast, and offline channels
Rockerbox is an enterprise marketing measurement platform that unifies attribution across digital, traditional media, and offline channels for a complete view of marketing performance.
When your clients run TV spots, sponsor podcasts, and invest in direct mail alongside digital campaigns, standard attribution tools leave massive blind spots. Rockerbox connects these traditionally "untrackable" channels to actual conversions, showing how offline marketing influences online purchases.
The journey analytics feature visualizes complete customer paths across channels, revealing how TV drives branded search, which leads to social media engagement, which converts through a retargeting ad. This cross-channel visibility helps you optimize the entire marketing mix, not just digital channels in isolation.
Unified Online and Offline Attribution: Connect digital campaigns, TV advertising, direct mail, and in-store promotions in a single attribution framework.
TV and Podcast Attribution: Track conversions driven by traditional media using promo codes, vanity URLs, and lift analysis.
Journey Analytics: Visualize complete customer paths from first awareness through conversion, showing how channels work together.
Incrementality Testing: Run geo-based holdout tests to measure true incremental impact of campaigns and channels.
Marketing Mix Modeling: Understand optimal budget allocation across all channels based on historical performance and predictive modeling.
Enterprise agencies managing large brands with significant budgets across multiple channels including traditional media. Ideal for clients spending heavily on TV, podcast advertising, or other offline channels alongside digital.
Enterprise pricing model—contact for custom quote based on ad spend volume, number of channels tracked, and feature requirements. Typically requires significant budget commitment.
Best for: Agencies focused on lead generation campaigns with complex email nurture sequences
SegMetrics is a funnel analytics platform that tracks leads through every stage of the customer journey, with deep integrations for email platforms and webinar tools commonly used in lead generation funnels.
Lead generation campaigns don't end at the form submission—that's where they begin. SegMetrics tracks what happens after the lead enters your client's funnel, showing which ad campaigns generate leads that actually convert to customers. This post-lead tracking is critical for optimizing toward quality, not just quantity.
The platform integrates deeply with email marketing tools and webinar platforms, tracking engagement through nurture sequences and showing how webinar attendance influences purchase decisions. You can prove that the Facebook campaign generating fewer leads actually drives more revenue because those leads engage better with email content.
Deep Funnel Analytics: Track leads through every stage from initial opt-in through multiple touchpoints to final purchase and beyond.
Customer Lifetime Value Attribution: Connect ad campaigns to total customer value including upsells, renewals, and repeat purchases over time.
Email and Webinar Integrations: Native connections to major email platforms and webinar tools for complete engagement tracking.
Lead Source Tracking: Maintain original traffic source data through the entire funnel, showing which campaigns drive the highest-value customers.
Cohort Analysis: Compare lead quality and conversion rates across different campaigns, time periods, and traffic sources.
Agencies managing lead generation campaigns for coaches, course creators, B2B SaaS companies, and other businesses with multi-step nurture funnels. Best for clients using email marketing and webinars as core conversion mechanisms.
Starts at $175/month for up to 5,000 contacts. Pricing scales based on contact volume, with higher tiers adding features and increased tracking capacity.
Best for: Agencies managing subscription-based businesses requiring cohort-based LTV analysis
Wicked Reports is an attribution platform emphasizing customer lifetime value and cohort analysis, designed specifically for businesses with recurring revenue models like subscriptions and memberships.
When your clients run subscription boxes, membership sites, or SaaS products, first-purchase attribution tells an incomplete story. Wicked Reports tracks cohorts over time, showing that the campaign with a higher initial CAC actually delivers better LTV because customers stick around longer.
The ROI forecasting feature uses historical cohort data to predict long-term campaign profitability, helping you make smarter budget allocation decisions before you have complete data. You can confidently scale campaigns knowing the projected LTV justifies the upfront acquisition cost.
Cohort-Based LTV Analysis: Track customer cohorts over time to understand retention, churn, and lifetime value by acquisition source.
Subscription and Recurring Revenue Tracking: Monitor MRR, churn rates, and upgrade patterns attributed back to original marketing sources.
First-Party Data Attribution: Use customer data directly from your client's systems for accurate attribution unaffected by cookie restrictions.
ROI Forecasting: Predict long-term campaign profitability based on historical cohort performance and retention patterns.
Multi-Touch Attribution Models: Choose from multiple attribution models or create custom models that reflect your client's sales process.
Agencies working with subscription businesses, membership sites, continuity programs, and SaaS companies where customer lifetime value matters more than initial conversion value.
Starts at $250/month for basic features. Pricing increases based on tracked revenue volume and advanced feature requirements.
Best for: B2B agencies tracking phone call conversions and offline sales processes
Ruler Analytics is a call tracking and attribution platform that connects phone conversions back to digital marketing sources, with CRM integrations for closed-loop reporting on deals won.
B2B campaigns often drive phone calls instead of form submissions, and those calls turn into deals weeks later in the CRM. Ruler Analytics bridges this gap, tracking which Google Ads keyword triggered the call that became a $50K deal three months later. This closed-loop visibility is essential for proving ROI on B2B lead generation campaigns.
The keyword-level call tracking shows not just that a call happened, but which specific search terms or ad campaigns drove it. Combined with CRM integration, you can optimize toward campaigns that generate calls that actually close, not just calls that waste your client's sales team's time.
Call Tracking with Keyword Attribution: Dynamic number insertion tracks which keywords, ads, and campaigns drive phone calls with keyword-level detail.
Form Tracking and Lead Capture: Monitor form submissions alongside call conversions for complete lead tracking across conversion types.
CRM Integrations: Connect to Salesforce, HubSpot, and other CRMs to track leads through to closed deals for true ROI reporting.
Offline Conversion Tracking: Attribute in-person meetings, trade show leads, and other offline conversions back to original marketing sources.
Revenue Attribution: Connect marketing spend to actual closed revenue, not just leads, showing true campaign profitability.
B2B agencies managing lead generation campaigns where phone calls are a primary conversion action and sales cycles involve CRM tracking. Ideal for clients in professional services, home services, healthcare, and B2B SaaS.
Starts at £179/month (approximately $225 USD) for basic call tracking. Pricing increases based on call volume, number of tracking lines, and advanced features.
Best for: Agencies building custom client dashboards and automated reporting workflows
Supermetrics is a data pipeline tool that connects advertising platforms, analytics tools, and social media to reporting destinations like Looker Studio, Excel, BigQuery, and data warehouses.
When clients demand custom reporting that standard platform dashboards can't deliver, Supermetrics becomes your data backbone. Pull data from Meta, Google, TikTok, LinkedIn, and 70+ other sources into a single Google Sheet or Looker Studio dashboard, automatically refreshing daily so reports stay current without manual updates.
The flexibility to blend data across platforms and calculate custom metrics means you can build exactly the reporting your clients need—whether that's comparing CPAs across platforms, tracking brand lift metrics, or creating executive-level summaries that hide platform-specific jargon.
70+ Data Source Connectors: Pull data from major ad platforms, analytics tools, social media, and marketing automation platforms into reporting destinations.
Direct Integrations with Reporting Tools: Native connections to Looker Studio, Google Sheets, Excel, BigQuery, Snowflake, and other popular reporting platforms.
Automated Data Refresh: Schedule automatic data updates so dashboards and reports stay current without manual intervention.
Custom Metric Calculations: Create calculated fields and blend data across sources to track custom KPIs specific to each client.
Historical Data Storage: Maintain long-term data history even when platforms limit historical access, preserving trend analysis capabilities.
Agencies that build custom reporting dashboards for clients or need to centralize data from multiple platforms for internal analysis. Best for teams with reporting specialists who can leverage the flexibility.
Starts at $39/month per data source connector. Agency bundles available that include multiple connectors at discounted rates. Higher tiers add features like BigQuery support and increased data refresh frequency.
The best ad tracking software for your agency depends on your client mix and the specific challenges you're solving. Each tool on this list excels in different scenarios.
If you need accurate cross-platform attribution with AI-powered optimization recommendations, Cometly delivers the complete picture with server-side tracking that works despite privacy restrictions. The conversion sync feature also improves ad platform performance by feeding better data back to their algorithms—a compounding advantage over time.
Ecommerce-focused agencies will find Triple Whale's Shopify integration and profit analytics invaluable for DTC brands. The one-click setup and COGS tracking make it the fastest path to proving profitability, not just revenue.
For high-ticket clients with long sales cycles, Hyros tracks attribution up to a year and analyzes sales calls to identify which campaigns drive quality leads. This extended window visibility is critical when deals close months after the initial ad interaction.
Enterprise agencies managing omnichannel campaigns including TV and podcast advertising should consider Rockerbox for unified attribution across digital and traditional media. The incrementality testing capabilities help prove true campaign lift beyond correlation.
If custom reporting is your priority, Supermetrics provides the flexibility to build exactly what clients want by pulling data from 70+ sources into your reporting tool of choice. The automated refresh keeps dashboards current without manual updates.
Start by identifying your biggest tracking challenge: Is it attribution accuracy? Multi-client management? Custom reporting? Proving ROI on specific channels? Match that challenge to the tool that solves it best.
Most platforms offer agency-specific pricing and onboarding support, so take advantage of demos to see how the interface works with your actual client data. The right tool should save you hours of manual reporting work while giving you the insights to scale what's working and cut what's not.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
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