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When you're spending thousands on ads across Meta, Google, TikTok, and LinkedIn, you need to know exactly which campaigns drive revenue—not just clicks. Attribution companies solve this by connecting every touchpoint in your customer journey to actual conversions and sales. But with tracking challenges from iOS privacy updates and cookie deprecation, choosing the right attribution partner matters more than ever.
We evaluated dozens of platforms based on tracking accuracy, integration depth, ease of use, and pricing transparency to bring you this list of the top attribution companies for marketers and agencies in 2026.
Best for: Multi-channel marketers who need AI-powered attribution with server-side tracking and conversion sync
Cometly is an AI-powered marketing attribution platform that tracks the entire customer journey from ad click to CRM conversion, with server-side tracking and conversion sync to feed better data back to ad platforms.
Cometly stands out for its server-side tracking approach, which bypasses the iOS and browser limitations that plague pixel-based attribution tools. This means you get accurate data even when users opt out of tracking or use privacy-focused browsers.
The platform's AI engine analyzes your complete customer journey data and provides actionable recommendations for scaling winning campaigns. Instead of just showing you what happened, Cometly tells you what to do next—which campaigns to increase spend on, which audiences to expand, and which creative angles are driving actual revenue.
Server-Side Tracking: Captures conversion data directly on your server, eliminating the accuracy gaps caused by iOS privacy updates and ad blockers.
AI-Powered Recommendations: Machine learning identifies high-performing ads and campaigns across every ad channel, giving you clear guidance on where to scale.
Conversion Sync: Sends enriched, conversion-ready events back to Meta, Google, and TikTok to improve their algorithm targeting and optimization.
Multi-Touch Attribution: Tracks every touchpoint in the customer journey—from first click to final purchase—across all marketing channels.
Real-Time Analytics Dashboard: Deep CRM integration connects marketing data to actual revenue, showing you which campaigns drive leads and which drive sales.
Cometly works best for digital marketers and agencies running paid campaigns across multiple platforms who need accurate attribution despite privacy restrictions. It's particularly valuable for businesses with complex customer journeys spanning multiple touchpoints and channels.
Custom pricing based on ad spend and scale. Demo required to get specific pricing for your business needs.
Best for: Shopify brands that need ecommerce-focused attribution with creative performance analytics
Triple Whale is an ecommerce attribution platform built specifically for Shopify brands, offering pixel-based tracking with creative analytics and profit calculations.
Triple Whale was designed by ecommerce operators for ecommerce operators, and it shows. The platform integrates natively with Shopify, pulling in order data, product costs, and shipping expenses to calculate actual profit—not just revenue.
The Creative Cockpit feature is a standout tool for brands running multiple ad creatives. It shows you exactly which images, videos, and copy variations drive the best ROAS, helping you kill underperformers fast and scale winners with confidence.
Triple Pixel: First-party data collection system that captures customer behavior across your store to improve attribution accuracy.
Creative Cockpit: Ad creative performance analysis that shows which images, videos, and copy drive the highest returns.
Shopify Native Integration: Deep platform integration pulls order data, customer information, and product costs automatically.
Blended ROAS and Profit Tracking: Combines data from all ad platforms to show true blended performance and actual profit margins.
Customer Journey Visualization: Visual representation of how customers move from first touchpoint to purchase.
Triple Whale is ideal for Shopify brands running significant ad spend across Meta and Google who want to track creative performance and understand true profitability, not just top-line revenue.
Starts at $129/month for smaller stores, with pricing scaling based on monthly revenue and feature needs.
Best for: Enterprise ecommerce operations that need machine learning attribution models and media mix modeling
Northbeam is an enterprise attribution platform using machine learning models for predictive insights and media mix modeling, designed for complex ecommerce operations.
Northbeam takes attribution beyond simple click tracking by using machine learning to model the true impact of each marketing touchpoint. The platform considers both clicks and views, understanding that customers often see your ads multiple times before converting.
The media mix modeling capabilities help brands with significant spend allocate budgets across channels more effectively. Instead of just looking at last-click attribution, Northbeam shows you the incremental lift each channel provides and recommends optimal budget distribution.
Machine Learning Attribution Models: Advanced algorithms model customer behavior to predict the true impact of each marketing touchpoint.
Media Mix Modeling: Statistical analysis of how different channels work together to drive conversions and revenue.
Clicks and Views Attribution: Tracks both direct clicks and ad impressions to capture the full influence of your marketing.
Custom Attribution Windows: Flexible lookback windows let you analyze short-cycle and long-cycle purchases differently.
Incrementality Testing: Built-in tools to run holdout tests and measure the true lift from your marketing spend.
Northbeam is built for enterprise ecommerce brands spending $500K+ per month on paid media who need sophisticated modeling capabilities and can invest in a premium attribution solution.
Custom enterprise pricing, typically starting at $1,000+ per month depending on ad spend and complexity.
Best for: Omnichannel brands tracking TV, podcast, direct mail, and digital channels together
Rockerbox is a unified marketing measurement platform for omnichannel brands, with strong capabilities for tracking TV, podcast, direct mail, and digital channels together.
Most attribution platforms focus exclusively on digital channels, but Rockerbox was built for brands that advertise everywhere. If you're running TV spots, sponsoring podcasts, or sending direct mail alongside your digital campaigns, Rockerbox connects all these touchpoints into a single view.
The platform's Journey IQ feature maps out complex customer paths that span multiple channels and weeks or months. You can see how a customer might hear your podcast ad, then search your brand on Google, then convert after seeing a retargeting ad—and Rockerbox attributes credit appropriately across that entire journey.
TV and Podcast Attribution: Tracks the impact of traditional media channels on digital conversions using advanced modeling techniques.
Direct Mail Tracking: Measures the effectiveness of physical mail campaigns and their influence on online purchases.
Multi-Touch Digital Attribution: Standard tracking for all major digital advertising platforms with flexible attribution models.
Marketing Data Warehouse: Centralized repository for all marketing data that feeds into your business intelligence tools.
Journey IQ: Path analysis that shows the most common sequences of touchpoints leading to conversion.
Rockerbox is ideal for established brands running integrated campaigns across traditional and digital media who need to understand how offline channels influence online conversions.
Custom pricing based on the number of channels tracked and data volume. Typically requires significant marketing budgets to justify the investment.
Best for: High-ticket products with long sales cycles, including call tracking for direct response marketing
Hyros is an attribution platform specializing in high-ticket products with long sales cycles, including call tracking and print tracking for direct response marketers.
Hyros was built specifically for businesses selling expensive products or services where the customer journey can span weeks or months. The platform tracks attribution windows up to one year, which is critical when someone might click your ad in January but not purchase your $5,000 coaching program until March.
The call tracking feature with AI transcription is particularly valuable for businesses that close deals over the phone. Hyros records calls, transcribes them, and uses AI to identify which marketing sources drive the highest-quality sales conversations—not just the most calls.
Call Tracking with AI Transcription: Records and transcribes sales calls, then uses AI to identify which marketing sources drive qualified conversations.
Long Sales Cycle Attribution: Tracks customer journeys up to one year, perfect for high-ticket offers with extended decision timelines.
Print Tracking: Unique tracking capabilities for direct mail campaigns, measuring their impact on digital conversions.
Ad Platform Data Sync: Sends conversion data back to Facebook, Google, and other platforms to improve their targeting algorithms.
Built for Info Products: Specialized features for coaching programs, courses, and other knowledge-based businesses.
Hyros works best for coaches, consultants, course creators, and B2B service providers selling high-ticket offers where phone sales are a critical part of the conversion process.
Starts at $99/month for smaller operations, with pricing scaling based on tracked revenue and call volume.
Best for: Agencies and ecommerce brands that need cohort-based LTV reporting and multi-client dashboards
Wicked Reports is an attribution and LTV analytics platform popular with agencies, offering cohort-based reporting and strong ecommerce platform integrations.
Wicked Reports excels at showing you the long-term value of customers acquired through different marketing sources. Instead of just tracking first purchase, the platform follows customers over time to show you which channels bring customers who buy repeatedly versus one-time buyers.
The cohort-based LTV reporting is particularly valuable for subscription businesses and brands with strong repeat purchase rates. You can see that customers acquired from Facebook in Q1 have a 12-month LTV of $450, while Google customers average $380—even if their first purchase values were similar.
Cohort-Based LTV Reporting: Tracks customer lifetime value by acquisition source, showing which channels bring the most valuable long-term customers.
Agency Multi-Client Dashboard: Manage attribution data for multiple clients in a single interface, perfect for agencies.
Shopify and WooCommerce Integrations: Deep ecommerce platform connections that automatically pull order and customer data.
Email and SMS Attribution: Tracks the revenue impact of email marketing and SMS campaigns alongside paid advertising.
ROI Forecasting: Predictive analytics that estimate future returns based on current campaign performance and historical data.
Wicked Reports is ideal for marketing agencies managing multiple ecommerce clients and brands that rely heavily on repeat purchases where understanding LTV is critical to scaling profitably.
Starts at $250/month for single-business plans, with agency plans available for managing multiple clients.
Best for: B2B companies with deep Salesforce or HubSpot integration needs and account-based marketing strategies
Attribution App is a B2B-focused attribution platform with deep CRM integrations for Salesforce and HubSpot, designed for longer sales cycles and account-based marketing.
Attribution App was built specifically for B2B companies where multiple stakeholders influence a single deal and sales cycles can span months. The platform connects marketing touchpoints to actual closed revenue in your CRM, showing you which campaigns influence deals—not just generate leads.
The account-based attribution capabilities are particularly strong. Instead of just tracking individual contacts, Attribution App shows you all the marketing touchpoints across every person at an account, giving you a complete picture of how marketing influences enterprise deals.
Salesforce and HubSpot Native Integrations: Deep CRM connections that automatically map marketing touchpoints to closed revenue.
Account-Based Attribution: Tracks all marketing interactions across multiple contacts within a single account for enterprise B2B sales.
B2B Customer Journey Tracking: Follows complex buying journeys involving multiple decision-makers and extended timelines.
Revenue Attribution to Campaigns: Shows which marketing campaigns influenced closed deals, not just which generated leads.
Multi-Touch Model Comparison: Compare different attribution models side-by-side to understand which gives you the most actionable insights.
Attribution App is ideal for B2B SaaS companies, professional services firms, and enterprise software providers with complex sales processes and strong CRM usage.
Custom pricing based on company size and CRM complexity. Free trial available to test the platform before committing.
Best for: Lead generation businesses tracking calls, forms, and live chat with GDPR compliance for EU markets
Ruler Analytics is a lead generation attribution platform focused on connecting calls, forms, and live chat to revenue in your CRM, with strong GDPR compliance for UK and EU markets.
Ruler Analytics specializes in the lead generation business model where phone calls are a primary conversion point. The platform uses dynamic number insertion to show different phone numbers to visitors from different marketing sources, then tracks which calls turn into actual customers in your CRM.
The GDPR-compliant data handling is a major differentiator for companies operating in European markets. Ruler Analytics was built with UK and EU privacy regulations in mind, making it easier to track marketing performance while respecting customer privacy rights.
Call Tracking with Dynamic Number Insertion: Shows different phone numbers based on marketing source, then tracks which calls convert to revenue.
Form and Live Chat Tracking: Captures all lead generation touchpoints including website forms and live chat conversations.
Closed-Loop CRM Revenue Reporting: Connects marketing sources to actual closed revenue by integrating with your CRM or sales system.
GDPR-Compliant Data Handling: Built-in privacy controls and data handling procedures designed for UK and EU regulations.
Marketing Source Reporting: Clear reporting on which channels and campaigns drive the most valuable leads and customers.
Ruler Analytics is ideal for lead generation businesses in legal, home services, financial services, and B2B sectors where phone calls are a critical conversion point and GDPR compliance is required.
Starts at £179/month (approximately $220 USD) with pricing increasing based on call volume and number of tracked websites.
Best for: Mobile app marketers who need install attribution, fraud prevention, and deep linking capabilities
AppsFlyer is an industry-leading mobile attribution platform for app marketers, offering fraud prevention, deep linking, and audience segmentation at scale.
AppsFlyer is the gold standard for mobile app attribution, handling billions of app installs and in-app events globally. The platform integrates with every major mobile ad network and provides the most accurate attribution for iOS and Android campaigns.
The Protect360 fraud prevention system is particularly valuable for app marketers dealing with install fraud and click spam. AppsFlyer identifies and blocks fraudulent installs in real time, ensuring you only pay for legitimate users who actually engage with your app.
Mobile Install and In-App Event Attribution: Tracks app installs and post-install events like purchases, subscriptions, and engagement actions.
Protect360 Fraud Prevention: Advanced fraud detection that identifies and blocks fake installs, click spam, and attribution manipulation.
Deep Linking and Deferred Deep Links: Send users to specific in-app content based on the ad they clicked, even if they need to install the app first.
SKAdNetwork Support: Full support for Apple's privacy-focused attribution framework for iOS 14+ campaigns.
Audiences for Retargeting: Build custom audience segments based on in-app behavior and sync them to ad platforms for retargeting.
AppsFlyer is essential for mobile app developers, gaming companies, and mobile-first businesses running significant user acquisition campaigns across multiple ad networks.
Free tier available for apps with limited scale. Paid plans start at $0.05-0.06 per conversion with custom enterprise pricing for high-volume apps.
The best attribution company for your business depends on your specific marketing model and where you need the most clarity. If you're running multi-channel campaigns across Meta, Google, TikTok, and LinkedIn, Cometly's server-side tracking and AI optimization recommendations give you accurate data and clear next steps for scaling. For pure ecommerce plays on Shopify, Triple Whale and Northbeam offer deep platform integration with creative analytics that help you identify winning products and ads faster.
High-ticket businesses with long sales cycles should look at Hyros, which tracks attribution for up to a year and includes call tracking for phone-based sales. If you're an omnichannel brand running TV spots or podcast ads alongside digital campaigns, Rockerbox connects those offline touchpoints to online conversions in ways other platforms can't.
B2B companies need different capabilities entirely. Attribution App and Ruler Analytics both offer strong CRM integration, but Attribution App focuses on account-based attribution for complex enterprise deals, while Ruler Analytics specializes in lead generation with call tracking and GDPR compliance for European markets.
Mobile-first businesses have unique needs that only AppsFlyer addresses comprehensively, with fraud prevention and deep linking capabilities that web-focused platforms don't provide. And agencies managing multiple clients will appreciate Wicked Reports' multi-client dashboard and cohort-based LTV reporting that shows long-term customer value by acquisition source.
The right choice comes down to your business model, sales cycle length, and which channels drive your growth. But regardless of which platform you choose, accurate attribution data is non-negotiable for scaling profitably. Without knowing which campaigns drive real revenue, you're essentially flying blind—and that's a recipe for wasted ad spend and missed opportunities.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
Learn how Cometly can help you pinpoint channels driving revenue.
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