.svg)
As AI-powered search and large language models reshape how users discover brands, traditional SEO alone no longer guarantees visibility. When potential customers ask ChatGPT for recommendations or search through Perplexity, will your brand appear in the results? LLM optimization tools help marketers understand how AI systems perceive, reference, and recommend their content—bridging the gap between traditional search visibility and the new world of AI-driven discovery.
These tools monitor AI visibility, optimize content for LLM consumption, and track brand mentions across AI platforms. Whether you're focused on ChatGPT citations, Perplexity references, or general AI discoverability, the right platform provides the insights you need to stay visible in the age of AI search. Here are the top tools for mastering LLM optimization in 2026.
Best for: Tracking AI-referred traffic and connecting it to actual revenue and conversions
Cometly is a marketing attribution platform that tracks AI-referred traffic and connects it to actual revenue, showing which AI channels drive real conversions.
While most LLM optimization tools focus on monitoring brand mentions, Cometly answers the critical business question: what's the actual ROI of AI visibility? When users discover your brand through ChatGPT, Perplexity, or other AI platforms, Cometly tracks that entire journey from initial AI referral through conversion and revenue attribution.
The platform's server-side tracking captures accurate referral data that client-side tracking often misses, giving you a complete picture of how AI-discovered leads move through your funnel. For marketers who need to justify investment in LLM optimization with hard revenue numbers, this visibility is essential.
Multi-Touch Attribution for AI Traffic Sources: Track the complete customer journey including AI platform referrals alongside traditional channels.
Server-Side Tracking for Accurate AI Referral Data: Capture AI-referred traffic that client-side tracking misses, ensuring accurate attribution.
Revenue Attribution from AI-Discovered Leads: Connect AI visibility directly to revenue outcomes and understand the business impact of LLM optimization.
Cross-Platform Analytics Including AI Channels: View AI referrals alongside paid ads, organic search, and other channels in unified dashboards.
AI-Powered Optimization Recommendations: Get actionable insights on which AI channels and content types drive the best results for your business.
Performance marketers and growth teams who need to measure the business impact of AI visibility and justify LLM optimization investments with revenue data. Particularly valuable for businesses running multi-channel campaigns where understanding the role of AI discovery in the conversion path is critical.
Custom pricing based on ad spend and tracking volume. Demo available to explore the platform's AI attribution capabilities.
Best for: Comprehensive monitoring of brand visibility across multiple major LLMs
Profound is an AI search monitoring platform that tracks brand visibility and mentions across major LLMs including ChatGPT, Perplexity, and Claude.
Profound excels at giving you a bird's-eye view of your AI presence across the entire LLM landscape. Rather than checking individual AI platforms manually, you get a unified dashboard showing where, when, and how often your brand appears in AI-generated responses.
The competitive benchmarking feature is particularly valuable—you can see not just your own visibility, but how you stack up against competitors in AI mentions. This context helps you understand whether you're winning or losing the AI visibility game in your industry.
Real-Time AI Mention Monitoring: Get immediate alerts when major LLMs reference your brand in responses.
Competitive Visibility Benchmarking: Compare your AI presence against competitors to identify gaps and opportunities.
Multi-LLM Tracking Dashboard: Monitor ChatGPT, Perplexity, Claude, and other platforms from a single interface.
Brand Sentiment Analysis in AI Responses: Understand not just frequency of mentions but the context and tone of how AI systems describe your brand.
Brand managers and marketing teams who need comprehensive visibility into their AI presence and want to track competitive positioning in the emerging AI search landscape.
Starts at $99/month with tiered plans based on tracking volume and features.
Best for: Optimizing existing content to improve how LLMs interpret and cite it
Scrunch AI is an LLM content optimization tool that analyzes how AI models interpret your content and provides actionable recommendations for better AI visibility.
Think of Scrunch AI as a content audit specifically for AI consumption. It analyzes your existing content through the lens of how LLMs process and prioritize information, then gives you concrete recommendations for improvement. The LLM-readiness scoring helps you prioritize which pages need optimization first.
The AI citation probability estimates are particularly interesting—the tool predicts how likely each piece of content is to be cited by AI systems based on structure, authority signals, and topical relevance. This helps you focus optimization efforts where they'll have the biggest impact on AI visibility.
Content LLM-Readiness Scoring: Get quantified scores showing how well your content is structured for AI consumption and citation.
Optimization Recommendations: Receive specific, actionable suggestions for improving content structure, authority signals, and topical depth.
Competitor Content Analysis: See what content factors make competitor pages more likely to be cited by LLMs.
AI Citation Probability Estimates: Understand which content pieces are most likely to earn AI citations and why.
Content marketers and SEO teams who want to optimize existing content for better AI visibility without starting from scratch. Ideal for businesses with substantial content libraries that need systematic LLM optimization.
Free tier available for basic analysis; paid plans start at $49/month with expanded features and higher content volume limits.
Best for: Tracking AI search rankings and share of voice over time
Otterly.AI is an AI search ranking tracker that monitors how often and prominently your brand appears in AI-generated answers and recommendations.
Otterly.AI brings traditional SEO rank tracking concepts to the AI search world. Just as you'd track your Google rankings for target keywords, this tool tracks your "rankings" in AI responses for relevant queries. The share of voice monitoring shows what percentage of AI mentions in your category belong to your brand versus competitors.
The query-level insights are particularly useful—you can see exactly which types of questions trigger brand mentions and which leave you invisible. This helps you identify content gaps and optimization opportunities at a granular level.
AI Search Ranking Tracking: Monitor your position and prominence in AI-generated responses for target queries over time.
Share of Voice Monitoring: Track what percentage of AI mentions in your category belong to your brand.
Query-Level Visibility Insights: Understand which specific questions and topics trigger brand mentions and which don't.
Historical Trend Analysis: View how your AI visibility has changed over weeks and months to measure optimization impact.
Marketing teams who want to treat AI visibility like traditional search rankings, with systematic tracking and measurement of position changes over time.
Starts at $79/month with pricing tiers based on the number of tracked queries and brands.
Best for: Quick, free assessment of your brand's current AI discoverability
HubSpot AI Search Grader is a free tool that provides a quick assessment of your brand's AI discoverability and basic optimization recommendations.
Sometimes you just need to know where you stand without committing to a paid platform. HubSpot's AI Search Grader delivers exactly that—a fast, no-strings-attached audit of your brand's AI visibility. The tool checks how major LLMs respond to queries about your brand and industry, then provides a straightforward assessment.
While it lacks the depth and ongoing monitoring of paid tools, it's perfect for getting started or convincing stakeholders that LLM optimization deserves attention. The basic optimization tips point you in the right direction even if you don't immediately invest in more sophisticated tools.
Free AI Visibility Audit: Get an immediate assessment of how AI systems currently perceive and reference your brand.
Basic Optimization Tips: Receive straightforward recommendations for improving AI discoverability.
Quick Brand Assessment: Complete the audit in minutes without extensive setup or configuration.
No Account Required: Access the tool immediately without creating an account or providing payment information.
Businesses just beginning to explore LLM optimization who want a baseline assessment before investing in paid tools. Also useful for agencies conducting initial audits for prospective clients.
Completely free with no account required.
Best for: Monitoring citation accuracy and context when LLMs reference your brand
Knowatoa is an AI citation tracking platform that monitors when and how LLMs reference your brand, including citation context and accuracy analysis.
Getting mentioned by AI systems is one thing—being cited accurately is another. Knowatoa focuses specifically on the quality and accuracy of AI citations, not just their frequency. When ChatGPT or Perplexity mentions your brand, is the information correct? Is the context positive or misleading?
The alert system keeps you informed of new mentions as they happen, which is crucial for brand reputation management. If an LLM starts sharing inaccurate information about your product or company, you want to know immediately so you can take corrective action.
Citation Tracking Across LLMs: Monitor when major AI platforms cite or reference your brand in responses.
Citation Accuracy Monitoring: Identify when AI systems share incorrect or outdated information about your brand.
Context and Sentiment Analysis: Understand the tone and framing of brand mentions, not just their frequency.
Alert System for New Mentions: Receive immediate notifications when new citations appear across tracked platforms.
Brand reputation managers and PR teams who need to ensure AI systems are sharing accurate, positive information about their company and products.
Starts at $59/month with higher tiers offering more frequent monitoring and additional platforms.
Best for: Identifying content gaps where competitors appear in AI responses but you don't
Peec AI is an AI content gap analysis tool that identifies topics where competitors appear in AI responses but your brand is absent.
Peec AI takes a competitive intelligence approach to LLM optimization. Rather than just showing you where you're visible, it reveals the opportunities you're missing—topics and queries where competitors are being cited by AI systems while you're nowhere to be found.
The topic opportunity scoring prioritizes these gaps based on potential impact, helping you focus content creation efforts on areas that will improve AI visibility most effectively. The content strategy recommendations bridge the gap between analysis and action, suggesting specific content types and approaches to close visibility gaps.
Content Gap Identification: Discover topics and queries where competitors appear in AI responses but your brand doesn't.
Competitor AI Visibility Analysis: Understand which competitors dominate AI citations in your industry and why.
Topic Opportunity Scoring: Prioritize content creation based on which gaps offer the biggest potential visibility gains.
Content Strategy Recommendations: Get specific suggestions for content types and approaches to close identified gaps.
Content strategists and competitive intelligence teams who want to systematically identify and close AI visibility gaps relative to competitors.
Starts at $89/month with pricing based on the number of competitors tracked and analysis depth.
Best for: Teams already using Semrush who want integrated SEO and AI visibility tracking
Semrush AI Toolkit is an extension of Semrush's SEO platform that adds AI visibility tracking and optimization features for teams already using traditional SEO tools.
If your team already lives in Semrush for SEO work, the AI Toolkit provides a natural extension without requiring a separate platform or workflow. You can view traditional search rankings alongside AI visibility metrics, understanding how your overall search presence—both traditional and AI-powered—is evolving.
The combined reporting is particularly valuable for stakeholders who need to understand the full picture of search visibility. Rather than explaining data from multiple disconnected tools, you can show integrated insights that demonstrate how traditional SEO and AI optimization work together.
Integrated SEO and AI Visibility: View traditional search rankings and AI mentions in a unified interface without switching platforms.
AI Overview Tracking: Monitor visibility in Google's AI Overviews alongside traditional search result tracking.
Familiar Semrush Interface: Leverage existing Semrush knowledge without learning an entirely new platform.
Combined Reporting: Create reports that show the complete search visibility picture, both traditional and AI-powered.
Marketing teams already invested in the Semrush ecosystem who want to add AI visibility tracking without managing multiple separate platforms.
Included in Semrush plans starting at $139.95/month, with AI features available across different plan tiers.
Best for: Enterprise organizations needing sophisticated AI visibility analytics and custom integrations
BrightEdge Generative Parser is an enterprise-level AI visibility platform with deep analysis capabilities and robust integrations for large marketing teams.
BrightEdge brings enterprise-grade capabilities to LLM optimization. The platform handles the scale and complexity that large organizations require—tracking hundreds of brands, thousands of queries, and multiple markets simultaneously. The advanced pattern analysis goes beyond simple mention tracking to identify sophisticated trends in how AI systems discuss your brand and industry.
The custom integrations connect AI visibility data with existing marketing technology stacks, CRM systems, and business intelligence platforms. For enterprises where data needs to flow seamlessly between systems, this integration capability is essential. The executive reporting dashboards translate complex AI visibility data into strategic insights for leadership.
Enterprise AI Visibility Tracking: Monitor AI presence at scale across multiple brands, markets, and languages.
Advanced Pattern Analysis: Identify sophisticated trends in how AI systems discuss your brand, products, and industry.
Custom Integrations: Connect AI visibility data with existing marketing technology, CRM, and business intelligence systems.
Executive Reporting Dashboards: Present AI visibility insights in formats designed for C-level strategic decision-making.
Large enterprises and multinational brands that need sophisticated AI visibility tracking, custom integrations, and executive-level reporting capabilities.
Enterprise pricing based on organization size, tracking scope, and integration requirements. Contact BrightEdge for a custom quote.
The right LLM optimization tool depends on what you need to accomplish. If you're just getting started and want to understand your baseline AI visibility, HubSpot AI Search Grader provides a quick, free assessment. For comprehensive ongoing monitoring across multiple AI platforms, Profound delivers the visibility you need to track your presence systematically.
Teams already invested in Semrush can extend their existing workflows with the AI Toolkit, avoiding the complexity of managing separate platforms. For enterprises requiring sophisticated analysis and custom integrations, BrightEdge Generative Parser provides the depth and scale necessary for complex organizations.
But here's the critical question most tools don't answer: what's the actual business impact of AI visibility? You can track mentions and citations all day, but if you can't connect AI-discovered traffic to revenue, you're missing the most important piece of the puzzle. This is where Cometly stands apart—it tracks the complete journey from AI referral through conversion and revenue attribution, showing you which AI channels actually drive business results.
For content strategists looking to systematically close competitive gaps, Peec AI identifies where competitors appear in AI responses while you're absent. If citation accuracy and brand reputation matter most, Knowatoa monitors not just frequency but the quality and context of AI mentions.
The LLM optimization landscape is still emerging, and the tools continue to evolve rapidly. Start with clear objectives—whether that's monitoring visibility, optimizing content, tracking competitive positioning, or measuring business impact—then choose the tool that addresses your specific priority. Many businesses benefit from combining tools: using Cometly for revenue attribution while employing a monitoring platform like Profound or Otterly.AI for ongoing visibility tracking.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
Learn how Cometly can help you pinpoint channels driving revenue.
.svg)
Network with the top performance marketers in the industry
