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Running ads across Meta, Google, TikTok, and LinkedIn means juggling multiple dashboards, conflicting metrics, and attribution headaches. You're logging into five different platforms just to answer one question: which campaigns actually drive revenue?
Cross-platform analytics tools solve this by unifying your data into a single source of truth. But pricing varies wildly—from free tiers with basic tracking to enterprise contracts costing thousands per month.
This guide breaks down the top cross-platform analytics solutions, comparing their pricing structures, what you actually get at each tier, and which tool fits your budget and needs. Whether you're a solo marketer spending $5K/month on ads or an agency managing millions, you'll find the right fit here.
Best for: Marketers who need AI-powered attribution with accurate cross-platform tracking and optimization recommendations.
Cometly is a marketing attribution platform built to track the complete customer journey across ad platforms, CRM, and website interactions with server-side tracking precision.
Cometly addresses the core attribution challenge marketers face in 2026: iOS tracking limitations and fragmented data. Its server-side tracking captures conversion data that browser-based pixels miss, giving you accurate attribution even when third-party cookies fail.
The AI-powered optimization engine analyzes your entire funnel and delivers specific recommendations—not just reports. Instead of staring at dashboards wondering what to do next, you get actionable insights on which campaigns to scale and which to pause.
Multi-Touch Attribution: Track every touchpoint from first click to final conversion across all marketing channels in one unified view.
AI Ads Manager: Get AI-driven recommendations on budget allocation, creative performance, and campaign optimization across platforms.
Server-Side Tracking: Capture accurate conversion data that bypasses iOS limitations and ad blocker interference for reliable attribution.
Conversion Sync: Feed enriched conversion data back to Meta, Google, and other ad platforms to improve their AI targeting and optimization.
Real-Time Analytics Dashboard: Monitor campaign performance, compare attribution models, and analyze customer journeys as they happen.
Growth-focused marketers and agencies running multi-channel campaigns who need accurate attribution to make confident scaling decisions. Particularly valuable for teams spending $10K+ monthly on ads across multiple platforms and struggling with iOS tracking accuracy.
Tiered pricing based on monthly ad spend. Visit cometly.com/pricing for current plans tailored to your advertising budget and attribution needs.
Best for: Shopify ecommerce brands tracking ROAS and customer acquisition costs across ad platforms.
Triple Whale is an analytics platform designed specifically for Shopify merchants who need unified ecommerce metrics and attribution.
Triple Whale built its reputation in the Shopify ecosystem by making complex ecommerce metrics digestible. If you're running a DTC brand and need to quickly understand your blended ROAS across Meta, Google, and TikTok, this platform delivers that clarity fast.
The creative analytics feature stands out—it tracks which ad creatives drive actual purchases, not just clicks. This helps ecommerce teams identify winning creative patterns and scale what works.
Shopify-Native Integration: Connects directly to your Shopify store for automatic revenue and order tracking without manual setup.
Pixel Tracking: First-party pixel captures customer journey data across devices and sessions for attribution accuracy.
Creative Analytics: Analyze which ad creatives and messaging drive the highest conversion rates and customer lifetime value.
Cohort Analysis: Track customer behavior by acquisition cohort to understand retention patterns and LTV trends over time.
Blended Metrics Dashboard: View unified ROAS, CAC, and profitability metrics across all ad platforms in one interface.
Shopify brands spending $20K+ monthly on ads who need ecommerce-specific attribution. Best suited for DTC companies prioritizing ROAS tracking over deep multi-touch attribution modeling.
Growth tier starts around $129/month. Pricing scales with your store's monthly revenue, with higher tiers adding advanced features and data retention.
Best for: Enterprise advertisers combining multi-touch attribution with media mix modeling for large-scale campaigns.
Northbeam is an attribution platform that merges granular customer journey tracking with statistical modeling for brands spending millions on advertising.
Northbeam tackles attribution at enterprise scale by combining two methodologies: multi-touch attribution for digital touchpoints and media mix modeling for broader channel impact. This dual approach helps large advertisers understand both individual customer journeys and aggregate channel performance.
The platform excels when you're running campaigns across 8+ channels and need to answer strategic questions about budget allocation. It's built for teams managing substantial ad budgets who need statistical rigor behind their attribution models.
Media Mix Modeling: Statistical analysis of channel-level impact on revenue, accounting for external factors and seasonality.
Multi-Touch Attribution: Track individual customer touchpoints across digital channels with customizable attribution windows and models.
Creative Performance Analysis: Identify which creative elements and messaging strategies drive the strongest performance across channels.
Custom Attribution Windows: Set flexible lookback periods and conversion windows tailored to your specific customer journey length.
Incrementality Testing: Run controlled experiments to measure true incremental impact of marketing channels beyond correlation.
Enterprise brands and large agencies spending $500K+ monthly on advertising who need sophisticated attribution modeling. Ideal for teams with dedicated analytics resources to interpret complex statistical models.
Custom enterprise pricing typically starting around $1,500/month. Final cost depends on ad spend volume, data sources, and level of statistical modeling required.
Best for: Mid-market and enterprise brands tracking both online and offline conversion touchpoints.
Rockerbox is a marketing attribution platform that connects digital advertising with offline conversions like in-store purchases and phone sales.
Rockerbox bridges the gap between online marketing and offline conversions—a critical capability for brands with physical retail presence or phone sales teams. It captures the full customer journey even when the final conversion happens away from your website.
The journey analytics feature visualizes how customers move between channels before converting. This helps marketers understand the role each touchpoint plays, whether it's an initial awareness driver or a final conversion catalyst.
Cross-Channel Attribution: Unified attribution across digital channels with flexible modeling options including first-touch, last-touch, and custom models.
Offline Conversion Tracking: Connect in-store purchases, phone orders, and other offline conversions back to digital marketing touchpoints.
Journey Analytics: Visualize complete customer paths across channels to understand how touchpoints work together to drive conversions.
TV and Podcast Attribution: Track the impact of traditional media channels on digital behavior and conversions using uplift analysis.
Data Warehouse Integration: Export attribution data to your data warehouse for custom analysis and integration with BI tools.
Omnichannel retailers and service businesses with both digital and offline conversion points. Particularly valuable for brands spending $50K+ monthly who need to justify traditional media investments.
Custom pricing based on your channel mix and data volume. Contact Rockerbox for a quote tailored to your attribution requirements and integration complexity.
Best for: Companies building data infrastructure to collect and route customer data to multiple analytics tools.
Segment is a customer data platform that captures event data once and sends it to hundreds of marketing and analytics tools.
Segment isn't an analytics tool—it's the data layer that powers your analytics stack. Instead of implementing separate tracking for Google Analytics, Mixpanel, your CRM, and your email platform, you implement Segment once and route data everywhere.
This approach prevents tracking inconsistencies and makes it easier to add new tools to your stack. When you want to test a new analytics platform, you just flip a switch in Segment rather than rebuilding your entire tracking implementation.
Event Tracking Infrastructure: Single implementation captures user events and routes them to your entire marketing and analytics stack.
300+ Integrations: Pre-built connections to analytics platforms, marketing tools, data warehouses, and business intelligence systems.
Identity Resolution: Merge user identities across devices and sessions to create unified customer profiles for accurate attribution.
Data Governance: Control data quality, privacy compliance, and access permissions from a central interface before data reaches downstream tools.
Real-Time Event Streaming: Send customer data to destinations in real-time for immediate personalization and analysis.
Tech-forward companies building scalable data infrastructure who want flexibility to swap analytics tools without reimplementing tracking. Best for teams with engineering resources to manage data pipelines.
Free tier supports up to 1,000 monthly tracked users. Team plan starts at $120/month for 10,000 MTUs. Business tier offers custom pricing for higher volumes and advanced features.
Best for: Product-led companies tracking user behavior and conversion funnels across web and mobile platforms.
Mixpanel is an event-based analytics platform focused on understanding how users interact with your product across devices.
Mixpanel excels at answering behavioral questions: Which features do paying customers use most? Where do users drop off in your signup flow? How does mobile app usage differ from web behavior?
The event-based model gives you granular control over what you track. Unlike pageview-based analytics, you can measure specific actions like "clicked upgrade button" or "completed third onboarding step" and build funnels around those precise moments.
Event-Based Tracking: Track specific user actions and properties rather than just pageviews for detailed behavioral analysis.
Funnel Analysis: Build conversion funnels to identify where users drop off and which variations improve completion rates.
Retention Reports: Measure how many users return over time and which behaviors correlate with long-term engagement.
A/B Test Analysis: Compare user cohorts to understand the impact of product changes and marketing experiments on behavior.
Cross-Platform Tracking: Unify user journeys across web, iOS, and Android to understand complete product usage patterns.
SaaS companies and app developers who need detailed product analytics alongside marketing attribution. Ideal for product-led growth strategies where user behavior drives conversion optimization.
Free tier includes up to 20 million events per month with 90-day data retention. Growth plan starts at $20/month with annual billing, scaling based on event volume and data retention needs.
Best for: Businesses needing free cross-platform tracking with basic attribution modeling and Google ecosystem integration.
Google Analytics 4 is Google's free analytics platform with event-based tracking and cross-device attribution capabilities.
GA4's biggest advantage is obvious: it's free. For small businesses and startups with limited budgets, GA4 provides cross-platform tracking, basic attribution models, and integration with Google Ads at no cost.
The BigQuery export feature (available even on the free tier for now) lets technical teams export raw event data for custom analysis. This gives you enterprise-level data access without enterprise pricing.
Free Cross-Platform Tracking: Track user journeys across web and mobile app properties without monthly fees or event limits.
Event-Based Data Model: Flexible event tracking structure that captures custom user interactions beyond standard pageviews.
BigQuery Export: Export raw event data to Google BigQuery for custom analysis, SQL queries, and integration with BI tools.
Basic Attribution Reports: Compare last-click, first-click, and data-driven attribution models to understand channel contribution.
Google Ads Integration: Automatic connection to Google Ads for campaign tracking and conversion import without additional setup.
Small to mid-sized businesses with limited analytics budgets who primarily advertise on Google platforms. Also suitable as a free baseline alongside paid attribution tools for data validation.
Completely free for standard GA4. GA4 360 enterprise version available for high-volume sites needing advanced features, SLAs, and higher data limits at custom pricing.
Best for: Digital products using behavioral analytics and predictive insights to optimize user journeys.
Amplitude is a digital analytics platform that combines behavioral tracking with predictive analytics for product optimization.
Amplitude's behavioral cohort feature lets you segment users based on what they actually do, not just demographic attributes. You can create cohorts like "users who completed onboarding but haven't upgraded" and analyze their behavior patterns to improve conversion.
The predictive analytics capabilities forecast which users are likely to convert, churn, or perform specific actions. This helps you prioritize outreach and personalization efforts on users most likely to respond.
Behavioral Cohorts: Segment users based on actions they've taken to understand how different behavior patterns correlate with outcomes.
Journey Mapping: Visualize the paths users take through your product to identify common conversion routes and friction points.
Predictive Analytics: Machine learning models predict user likelihood to convert, churn, or complete key actions for targeted interventions.
Experimentation Platform: Run A/B tests and feature flags with statistical analysis to measure impact on user behavior and revenue.
Cross-Platform Identity Resolution: Connect user sessions across devices and platforms to build complete user profiles for accurate attribution.
Product teams at digital-first companies who need to understand user behavior patterns and predict future actions. Most valuable for apps and SaaS products with complex user journeys.
Free Starter plan for up to 10 million actions per month. Growth tier starts at $49/month with annual commitment. Enterprise pricing is customized based on event volume and feature requirements.
Best for: Teams wanting automatic event capture without manual tracking implementation for every user action.
Heap is an analytics platform that automatically captures all user interactions, letting you analyze events retroactively without prior setup.
Heap's auto-capture approach solves a common analytics problem: you can't analyze events you didn't think to track. Traditional analytics requires you to decide upfront what to measure, but Heap captures everything automatically.
This means you can answer questions about past user behavior even if you didn't set up tracking for that specific action. When someone asks "how many people clicked that button last quarter?" you have the data, even if you never explicitly tracked that button.
Automatic Event Capture: Tracks all clicks, pageviews, form submissions, and user interactions without manual event implementation.
Retroactive Analytics: Define events and funnels after the fact and analyze historical data you didn't explicitly track before.
Session Replay: Watch recordings of user sessions to understand context behind conversion drops and usability issues.
Conversion Analysis: Build funnels and analyze conversion rates across different user segments without engineering resources.
Data Science Integration: Export event data to data warehouses and BI tools for custom analysis and machine learning models.
Marketing and product teams without extensive engineering support who need flexible analytics without constant tracking updates. Particularly useful for fast-moving teams testing frequently and needing quick answers.
Free tier available with limited sessions and features. Growth and Pro tiers use session-based pricing that scales with your traffic volume. Contact Heap for specific pricing based on your monthly session count.
Your ideal cross-platform analytics tool depends on three factors: monthly ad spend, attribution complexity, and team resources.
For businesses spending under $10K/month on ads: Start with Google Analytics 4 for free baseline tracking, then add Mixpanel or Amplitude if you need detailed product analytics. These options give you cross-platform visibility without significant monthly costs.
For mid-market teams spending $10K-$100K monthly: Consider Cometly for AI-powered attribution with server-side accuracy, or Triple Whale if you're Shopify-focused. At this level, accurate attribution directly impacts scaling decisions, making the investment worthwhile.
For enterprise advertisers spending $100K+ monthly: Northbeam or Rockerbox provide the statistical rigor and offline tracking capabilities that large-scale campaigns require. The cost becomes negligible compared to the budget optimization they enable.
The pricing sweet spot exists where your attribution accuracy improves ROI enough to justify the monthly cost. If you're spending $50K monthly on ads and a $500/month tool helps you reallocate even 10% more effectively, that's $5K in monthly value—a 10x return on your analytics investment.
Don't overlook implementation costs either. Tools like Segment require engineering resources to set up properly, while platforms like Heap offer faster deployment through auto-capture. Factor in your team's technical capabilities when comparing total cost of ownership.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
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