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Enterprise attribution platforms can cost anywhere from $1,000 to $50,000+ per month—and the pricing models vary wildly. Some charge by tracked users, others by ad spend, and a few still hide their pricing behind sales calls. For marketing teams managing six or seven-figure ad budgets across multiple channels, choosing the wrong platform means either overpaying for features you don't need or getting locked into a tool that can't scale with you.
This guide breaks down the actual pricing structures, what's included at each tier, and which platforms deliver the best value for enterprise marketing operations.
Best for: Marketing teams wanting AI-powered attribution with transparent tiered pricing and server-side tracking accuracy
Cometly is an AI-powered marketing attribution platform built to solve the tracking challenges that came with iOS 14.5 and cookie deprecation.
Cometly's server-side tracking captures data that client-side pixels miss, giving you a more complete picture of your customer journey. The platform doesn't just show you attribution reports—it actively recommends which campaigns to scale and which to pause based on AI analysis of your conversion data.
The Conversion Sync feature feeds enriched conversion data back to Meta, Google, and TikTok, improving those platforms' algorithms and targeting. This creates a feedback loop where better data leads to better ad performance, which leads to more accurate attribution.
AI Ads Manager: Provides optimization recommendations across all ad platforms based on actual conversion data, not just platform-reported metrics.
Server-Side Tracking: Captures conversions that browser-based tracking misses, especially critical for iOS users and privacy-focused browsers.
Multi-Touch Attribution: Tracks every touchpoint from first click to final conversion across all marketing channels in real time.
Conversion Sync: Sends enriched event data back to ad platforms to improve their AI targeting and optimization algorithms.
Real-Time Analytics Dashboard: Displays campaign performance, attribution data, and customer journey insights without waiting for data processing delays.
Growth-focused marketing teams and agencies managing campaigns across multiple platforms who need accurate attribution without the complexity of enterprise-only solutions. Particularly valuable for teams dealing with iOS tracking limitations or running high-volume paid campaigns where small optimization improvements create significant ROI gains.
Tiered pricing based on tracked revenue volume. Enterprise plans include custom pricing with dedicated support, priority onboarding, and advanced features. No percentage-of-ad-spend model means your costs stay predictable as you scale campaigns.
Best for: DTC ecommerce brands running primarily on Shopify who need creative-level attribution and blended metrics
Triple Whale is an ecommerce attribution platform designed specifically for Shopify stores with deep native integrations.
Triple Whale's creative analytics stand out in the ecommerce space. You can track performance down to individual ad creatives and see which product images, video hooks, or messaging angles drive the most revenue. The platform's first-party pixel helps recover conversion data lost to iOS tracking restrictions.
The Shopify integration goes beyond basic order tracking. Triple Whale pulls in customer lifetime value data, subscription metrics, and product-level profitability to show you which campaigns drive your most valuable customers, not just the most conversions.
Creative Performance Analytics: Tracks individual ad creatives across platforms to identify winning concepts and messaging frameworks.
First-Party Pixel Tracking: Proprietary tracking technology that captures conversion data client-side tracking misses.
Blended ROAS Metrics: Combines data from multiple sources to show true return on ad spend across all channels.
Customer Journey Mapping: Visualizes the path from first touchpoint to purchase with attribution across all marketing channels.
Shopify Deep Integration: Automatically syncs product data, customer lifetime value, and subscription metrics for complete ecommerce visibility.
DTC brands and ecommerce agencies focused on creative testing and optimization. If you're running dozens of ad variations and need to identify winning concepts quickly, Triple Whale's creative analytics deliver actionable insights faster than general-purpose attribution tools.
Growth tier starts around $1,290 per month. Enterprise pricing is custom based on monthly revenue volume and number of connected stores. Annual contracts typically required for enterprise features.
Best for: Enterprise marketing teams needing sophisticated data science approaches combining multi-touch attribution with media mix modeling
Northbeam is a data science-driven attribution platform that goes beyond click-based tracking to include media mix modeling.
Northbeam's machine learning models analyze patterns across your entire marketing mix, not just digital channels. This matters when you're running brand campaigns, influencer partnerships, or other marketing that doesn't generate direct clicks. The platform's incrementality testing helps you understand what's actually driving new customers versus what's just capturing demand that already existed.
The data warehouse exports give your analytics team raw data access for custom analysis. You're not locked into Northbeam's reporting interface—you can build your own dashboards and models using their attribution data as a foundation.
Machine Learning Attribution Models: Uses advanced algorithms to weight touchpoints based on actual conversion influence, not just position in the funnel.
Media Mix Modeling: Analyzes the combined impact of all marketing channels including brand, PR, and offline activities.
Incrementality Testing: Runs controlled experiments to measure which campaigns drive new customers versus capturing existing demand.
Custom Attribution Windows: Configure lookback windows by channel and campaign type to match your actual sales cycle.
Data Warehouse Exports: Push attribution data to Snowflake, BigQuery, or Redshift for custom analysis and modeling.
Enterprise marketing teams with dedicated analytics resources who need sophisticated measurement beyond standard multi-touch attribution. Particularly valuable for brands running significant brand marketing or omnichannel campaigns where traditional click-based attribution falls short.
Custom enterprise pricing with typical starting points around $5,000+ per month. Final cost depends on ad spend volume, number of data sources, and complexity of attribution requirements. Annual contracts standard at this tier.
Best for: Omnichannel brands tracking both digital campaigns and traditional media like TV, radio, and podcast advertising
Rockerbox is a unified marketing measurement platform that connects digital attribution with offline media tracking.
Rockerbox solves the attribution challenge that multi-channel brands face: understanding how TV ads, podcast sponsorships, and digital campaigns work together. The platform uses a marketing data warehouse approach, collecting data from all sources into a single system where you can analyze cross-channel impact.
The budget optimization tools use historical performance data to recommend how to allocate spend across channels. Instead of guessing whether to invest more in Meta or podcasts, you get data-driven recommendations based on actual conversion patterns and channel saturation curves.
TV and Podcast Attribution: Tracks conversions from traditional media using time-based correlation and promo code analysis.
Unified Digital and Offline Measurement: Combines attribution data from online and offline channels in a single reporting interface.
Marketing Data Warehouse: Centralizes all marketing data for cross-channel analysis and custom reporting.
Budget Optimization Tools: Provides spend allocation recommendations based on channel performance and saturation analysis.
Custom Reporting: Build reports tailored to your specific KPIs and stakeholder needs without technical expertise.
Established brands running significant offline media spend alongside digital campaigns. If you're investing in TV, radio, podcast sponsorships, or direct mail and need to understand how these channels interact with your digital marketing, Rockerbox delivers unified measurement other platforms can't match.
Enterprise contracts with annual commitments required. Pricing based on number of channels tracked and data volume processed. Most implementations start at $3,000+ per month depending on complexity and scale.
Best for: High-ticket businesses with long sales cycles who need call tracking attribution and multi-step funnel visibility
Hyros is an attribution platform specializing in complex customer journeys that involve phone calls, consultations, and extended decision cycles.
Hyros excels at tracking the customer journeys that standard attribution tools miss. When someone clicks your ad, calls your sales team, books a consultation, and converts three weeks later, Hyros connects those dots. The integrated call tracking attributes phone conversions back to the original ad click, giving you visibility into channels that drive calls versus channels that drive form fills.
The AI ad optimization uses your actual conversion data—including offline sales and high-ticket purchases—to identify winning campaigns. This matters when your average sale takes weeks and involves multiple touchpoints across different channels and devices.
Call Tracking Attribution: Assigns phone call conversions to the original marketing touchpoint, including ad-level tracking.
Long Sales Cycle Tracking: Maintains attribution data for extended periods to capture conversions that happen weeks or months after first touch.
AI Ad Optimization: Analyzes conversion patterns to recommend which campaigns to scale based on actual revenue, not just leads.
Print Tracking: Attributes direct mail and print advertising conversions using unique tracking numbers and URLs.
CRM Integrations: Syncs with sales platforms to track the full journey from lead to closed deal.
Businesses selling high-ticket products or services where the sales process involves consultations, phone calls, and multi-step funnels. Particularly valuable for coaching programs, B2B services, education products, and any business where the path to purchase takes weeks rather than minutes.
Based on percentage of tracked ad spend, typically in the 1-3% range. Enterprise plans generally start at $1,000+ per month with pricing scaling based on total monthly ad investment and complexity of tracking requirements.
Best for: Mobile-first enterprises needing comprehensive app attribution, deep linking, and sophisticated fraud prevention at global scale
AppsFlyer is a mobile measurement partner (MMP) providing attribution and analytics for app-based businesses.
AppsFlyer's fraud prevention suite protects your mobile marketing budget from click farms, device farms, and attribution manipulation. The platform detects and blocks fraudulent installs in real time before you pay for them. For enterprises spending millions on mobile user acquisition, this fraud protection often pays for the entire platform cost.
The audience segmentation tools let you build custom audiences based on in-app behavior and push them to ad networks for retargeting. You can create segments like "users who completed onboarding but didn't make a purchase" and target them with specific campaigns across multiple networks from a single interface.
Mobile App Attribution: Tracks installs, in-app events, and revenue across iOS and Android with support for all major ad networks.
Fraud Prevention Suite: Real-time detection and blocking of install fraud, click fraud, and attribution manipulation.
Deep Linking: Creates seamless user experiences from ads to specific in-app content with OneLink technology.
Audience Segmentation: Build and sync custom audiences to ad networks based on in-app behavior and user attributes.
Privacy-Compliant Measurement: Supports SKAdNetwork, Privacy Sandbox, and other privacy-first attribution frameworks.
Mobile apps and games with significant user acquisition budgets who need enterprise-grade fraud protection and sophisticated audience targeting. If you're spending heavily on mobile ads across multiple networks and concerned about fraud or wasted spend, AppsFlyer delivers the protection and insights to optimize efficiently.
Usage-based pricing calculated by conversion volume. Enterprise plans include volume discounts, dedicated customer success managers, and premium support. Pricing scales with app size and typically starts at several thousand dollars monthly for enterprise features.
Best for: Gaming companies and high-growth apps needing real-time fraud prevention with global data residency options
Adjust is a mobile analytics and attribution platform with particularly strong fraud prevention and automation capabilities.
Adjust's real-time fraud prevention operates at the edge, blocking fraudulent installs before they're even recorded in your dashboard. The platform's Fraud Prevention Suite uses machine learning to identify patterns across billions of data points, catching sophisticated fraud schemes that rule-based systems miss.
The data residency options matter for enterprises operating in regulated markets or handling sensitive user data. You can choose where your attribution data is stored and processed, ensuring compliance with GDPR, CCPA, and other regional privacy regulations without sacrificing attribution accuracy.
Real-Time Fraud Prevention: Machine learning models detect and block fraudulent activity before it impacts your reporting or billing.
Audience Builder: Create custom user segments based on behavior and sync them to ad networks for targeted campaigns.
Incrementality Measurement: Test whether your campaigns drive new users or just capture organic growth through controlled experiments.
Data Residency Options: Choose where your data is stored and processed to meet regulatory compliance requirements.
Automation Tools: Set up rules to automatically adjust bids, pause campaigns, or send alerts based on performance thresholds.
Mobile gaming companies and apps with global user bases who need sophisticated fraud protection and data governance controls. Particularly valuable if you're operating in multiple regions with different privacy regulations or dealing with high fraud rates in specific markets.
Custom enterprise pricing with volume-based discounts for high-conversion apps. Final cost depends on monthly active users, conversion volume, and feature requirements. Enterprise contracts typically include dedicated support and implementation assistance.
Best for: Enterprises managing web-to-app customer journeys with complex deep linking and cross-platform attribution needs
Branch is a cross-platform attribution and deep linking solution focused on seamless user experiences across web and mobile.
Branch's universal deep linking creates seamless experiences when users move between web and app. Someone clicks your email link on desktop, continues browsing on mobile web, then opens your app—Branch tracks the entire journey and attributes the conversion correctly. This matters when your customer journey spans multiple devices and platforms.
The QR code attribution gives you visibility into offline-to-online journeys. Put QR codes on product packaging, in-store displays, or print ads, and Branch tracks which codes drive app installs and purchases. You finally get attribution for marketing that happens in the physical world.
Universal Deep Linking: Creates links that work across platforms, routing users to the right content whether they're on web, iOS, or Android.
Cross-Platform Attribution: Tracks user journeys across web, mobile web, and native apps with unified conversion tracking.
QR Code Attribution: Generates trackable QR codes that attribute in-store and offline interactions to app installs and purchases.
Email and Web Attribution: Connects email clicks and web sessions to in-app conversions for complete funnel visibility.
Fraud Protection: Detects and blocks attribution fraud with machine learning models trained on billions of data points.
Retailers and brands with both web and app presences who need to create seamless cross-platform experiences. If you're driving traffic from multiple channels—email, web, social, in-store—and want users to land in the right place regardless of device, Branch solves the deep linking complexity other platforms struggle with.
Free tier available for basic deep linking functionality. Enterprise attribution features require custom pricing based on scale, typically calculated by monthly active users and link clicks. Volume discounts available for large implementations.
Enterprise attribution pricing varies dramatically based on your specific needs, but a few clear patterns emerge. For marketing teams managing multi-channel campaigns who need AI-powered optimization with transparent pricing, Cometly delivers sophisticated attribution without the complexity or cost of enterprise-only platforms. The server-side tracking and conversion sync features address the tracking challenges every performance marketer faces in 2026.
Shopify-native DTC brands will find Triple Whale's creative analytics and ecommerce integrations compelling, especially if you're running heavy creative testing. Mobile-first businesses should evaluate AppsFlyer or Adjust based on your fraud prevention requirements and data residency needs—both platforms excel at mobile attribution but take different approaches to fraud detection.
For omnichannel brands running significant TV, podcast, or traditional media alongside digital campaigns, Rockerbox provides the unified measurement that standard attribution tools can't deliver. High-ticket businesses with long sales cycles will benefit from Hyros's call tracking and multi-step funnel attribution.
The key decision factor isn't just monthly cost—it's matching your attribution needs to pricing models that scale with your growth rather than against it. A platform that charges percentage of ad spend becomes expensive as you scale successfully. Usage-based pricing can spike unpredictably during growth periods. Tiered revenue-based models provide more predictable costs as you expand.
Request demos from your top two or three choices and compare actual quotes based on your specific ad spend, conversion volume, and tracking requirements. Ask about contract terms, implementation timelines, and what happens when you exceed tier limits. The cheapest platform rarely delivers the best value when you factor in accuracy, support quality, and scalability.
Ready to elevate your marketing game with precision and confidence? Discover how Cometly's AI-driven recommendations can transform your ad strategy—Get your free demo today and start capturing every touchpoint to maximize your conversions.
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