Grant Cooper

Founder at Cometly

August 23, 2022

11 minute read

How to Scale Facebook Ads for Your Shopify Store

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Are you looking to scale your Facebook ads for your Shopify store? If so, you're in the right place! In this blog post, we will discuss 6 tips that will help you optimize your campaigns and improve your ad ROAS (Return on ad spend). We'll also cover some common mistakes that people make when scaling their Facebook ads, so you can avoid them! Let's get started.

1. Have a clear goal in mind

When you're scaling your Facebook ads, it's important to have a clear goal in mind. What are you trying to achieve with your ad campaigns? Are you looking to increase brand awareness? Drive more traffic to your website? Or generate more sales? Once you know what your goals are, you can start planning your campaigns accordingly.

2. Identify your target audience

Another important tip when scaling your Facebook ads is to identify your target audience. Who are you trying to reach with your ads? What demographics do they fall into? What interests do they have? Once you know who your target audience is, you can create ad campaigns that are specifically tailored to them.

This will help improve your chances of success when scaling your Facebook ads.

If you're not sure who your target audience is, consider using Facebook's Audience Insights tool. This tool provides valuable insights into various demographics, interests, and behaviors that can help you better understand your target audience.

Once you know who your target audience is, you can start creating ad campaigns that are specifically tailored to them.

This will help improve your chances of success when scaling your Facebook ads.

If you're not sure who your target audience is, consider using Facebook's Audience Insights tool. This tool provides valuable insights into various demographics, interests, and behaviors that can help you better understand your target audience.


3. Create different ad sets for testing

When you're first starting out, it's important to create different ad sets for testing. This will help you determine which ad campaigns are performing well and which ones need to be tweaked.

To do this, create a few different ad sets with different targeting options. For each ad set, create a couple of ads with different copy and images. Then, run your ad campaigns for a week or two and see which ones perform the best.

4. Test different types of ads

In addition to testing different ad sets, you should also test different types of ads. Facebook offers a variety of ad formats, so it's important to experiment with each one to see which ones work best for your business.

Some of the most popular types of Facebook ads include:

- Carousel ads: These ads allow you to showcase multiple products or images in a single ad.

- Video ads: Video ads are a great way to grab attention and tell a story about your brand.

- Lead ads: Lead ads are designed to capture leads for your business. They typically include a form that people can fill out with their contact information.

- Dynamic product ads: Dynamic ads are generated automatically based on a person's interests and behaviors.

Once you've tested out different types of ads, you can start to scale your ad campaigns.

Facebook Ad Budgets, Bidding and Costs

5. Monitor your results and optimize accordingly

It's important to monitor your results and optimize your campaigns accordingly. This means regularly checking your ad performance to see how well your campaigns are doing.

If you're not happy with your results, make changes to your targeting, copy, or images. You can also try different ad types or experimenting with different bidding strategies. By regularly monitoring your results, you can make sure that your ad campaigns are always performing their best.


6. Have proper tracking in place to track your ROAS.

When scaling your Facebook ads, it's important to have proper ad tracking in place. This will help you track the return on investment (ROI) for your ads and determine whether they are profitable.

Thankfully, there are a number of different ad tracking tools available, including Cometly. Cometly is a powerful tool that helps businesses track their Facebook and Instagram ads. It provides detailed insights into how well your ads are performing, including ROAS and conversion data.


This information can help you make better decisions about your ad campaigns and determine whether they are worth scaling up. With Cometly, you can be confident that you're making the most of your Facebook advertising budget.

If you're looking for a powerful tool to help you track your Facebook and Instagram ads, then consider Cometly.com. Cometly provides detailed insights into how well your ads are performing, including ROAS and conversion data. This information can help you make better decisions about your ad campaigns and determine whether they are worth scaling up. With Cometly, you can be confident that you're making the most of your Facebook advertising budget.

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